Facebook Specs for Ads in 2022 the ultimate cheat sheet

Facebook is the leading social networking platform and advertising on Facebook is essential to attract all types of audiences across globe.

What are the specs for Facebook ads?

In this guide you will learn about the Facebook ads size and specifications to get acquainted with Facebook ads.

1. What is Facebook Image Ads Size and Specifications

You can use the image format in the Facebook News Feed to promote your product, service or brand. Select an exciting image of a product to encourage people to learn more about it, or use an eye-catching photo to market your brand personality.

Design recommendations

  • File type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: write up to 125 characters 
  • Headline: write your headline within 40 characters 
  • Description: write your description within 30 characters 

Technical requirements

  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect ratio tolerance: 3%

Panoramas or 360 photos

For interactive experience, Panoramas and 360 photos could be used on Facebook with some specific objectives. Facebook recognise panoramas and 360 photos and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

2. What is Facebook Video Ads Size and Specification

You can use the video ad format in the Facebook News Feed to promote your product, service or brand in new ways. Add movement and sound to capture attention quickly and market unique features of a product or tell your brand story.

Design recommendations

  • File type: MP4, MOV or GIF 
  • Ratio: 4:5 
  • Video settings: your video settings need to be H.264 compressed, square pixels and need fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps
  • Resolution: minimum 1080 x 1080 pixels 
  • Video captions: Optional, but recommended
  • Video sound: Optional, but recommended

Videos should not have edit lists or special boxes in file containers.

Text recommendations

  • Primary text: write within 125 characters 
  • Headline: your headline should be within 40 characters 
  • Description: write the description within 30 characters 

Technical requirements

  • Video duration: your video needs to be minimum 1 second to maximum 241 minutes
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels

360 videos

For specific objectives, you can use a 360 video. When your followers view this type of ads, they have an option to turn their device or drag their finger to move around within the video and can explore 360 angles.

You can use the carousel format in the Facebook News Feed to promote up to ten images or videos within a single ad, each image or video with its own link. With more creative space within an ad, you can market different products, highlight specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Design recommendations

  • Image file type: JPG or PNG 
  • Video file type: accepts MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: 125 characters is the limit 
  • Headline:  write your headline within 40 characters 
  • Description: write your description within 20 characters 
  • Landing page URL: mandatory to add your landing page URL

Technical requirements

  • Number of carousel cards: you can add 2 to 10 cards
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB
  • Video duration: minimum 1 second to maximum up to 240 minutes
  • Aspect ratio tolerance: 3%

4. What is Facebook Collection Ads Size and Specifications

You can use the collection ad format in the Facebook News Feed to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

A collection ad in Facebook News Feed includes a cover image or video followed by four product images. When your follower clicks on a collection ad, they will see an Instant Experience – a full-screen landing page that drives engagement and nurtures interest and intent. 

Design recommendations

The cover image or video that is appeared in your collection ad uses the first media asset from your Instant Experience.

  • Image type: JPG or PNG 
  • Video file type: accepts MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: 125 characters is the limit 
  • Headline: write your headline within 40 characters 
  • Landing page URL: landing page URL is mandatory to run the ad

Technical requirements

  • Instant Experience: Required
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB

If you are wondering how to create your Facebook ads, please check out this guide.

Cost for LinkedIn Premium 2025

39% percentage of members in LinkedIn pay for LinkedIn premium according to the research by Kinsta and 80% B2B leads are coming from LinkedIn.

LinkedIn Premium is predominantly used by customers in the United States (150 million), India (50 million), China (42 million) and the UK (25 million). Source (cio.com)

What is the Price of LinkedIn Premium in US

LinkedIn Premium is offered in four different plans and costs, ranging from $29.99 to $59.99 per month for job seekers, $79.99 per month for sales professionals, and $119.95 per month for recruiters.

1)  Premium Career

2)  Premium Business

3)  Sales Navigator Pro

4)  Recruiter Lite

How much LinkedIn Premium Career cost?

The main objective of LinkedIn Premium Career is for job seekers to easily connect with the hiring managers. This plan includes:

  1. You can send 3 InMail messages per month to anyone on LinkedIn
  2. This plan allows you to see who viewed your profile over the last 90 days
  3. Receive applicant Insights to see how you compete with other candidates
  4. Get access to 15,000 plus learning courses to upgrade your skills
  5. Interview preparation materials to get prepared for your next interview

Cost: 29,99 USD per month, or 239.88(33% less) billed annually.

How much LinkedIn Premium for Business costs

This plan is helpful for companies who want to grow their online presence by promoting and expanding their business. This plan includes:

  1. You can send 15 InMail messages per month
  2. This plan allows you to check who viewed your profile over the last 90 days
  3. Browse unlimited profiles on LinkedIn
  4. Get deep insights into company’s growth and functional trends
  5. Unlimited access to online courses
  6. Receive applicant Insights to see how you compete with other candidates

Cost: 47,99 USD per month or 575.88 USD (33% less) billed annually.

What is the LinkedIn Sales Navigator plans and price

Sales navigator provides three different plans. It helps sales professionals to generate new leads, clients, and get information about target accounts.

Sales Navigator Professional

LinkedIn Sales Navigator Professional plan offers 

  • 20 InMail messages per month
  • 1,500 saved leads
  • Advanced lead and company search
  • Custom lists
  • Lead and account alerts
  • Notes and tags

Sales Navigator Professional plan Costs – Sales Navigator charges $64.99 per user per month, billed $779.88 annually. Source – LinkedIn Website.

Sales Navigator Team Plan

The Team plan includes all the features from the Sales Navigator Professional plan plus a few more additional advanced features,

  • 30 InMail messages per month
  • 5,000 saved leads
  • Team Link
  • CRM integrations
  • 25 out-of-network unlocks per month

Sales Navigator Team Plan Costs – Sales Navigator charges $103.33 per user per month, billed $1240.00 annually. Source – LinkedIn Website.

Sales Navigator Enterprise Plan

The Enterprise plan provides all the features from the Professional plan and Team plan plus a few more additional advanced features,

  • 50 InMail messages per month
  • 10,000 saved leads
  • Team Link Extend

Enterprise Plan Subscription Costs – LinkedIn provides custom pricing for Enterprise plan. Source – LinkedIn Website.

How much LinkedIn Recruiter costs

This plan is exclusively for companies to find out and hire the most qualified employees.

LinkedIn recruiter offers two different plans Recruiter Lite basic plan and LinkedIn Recruiter corporate plan.

Recruiter Lite basic plan cost

  1. You can send 30 InMail messages per month
  2. Automatic candidate tracking
  3. Unlimited access to LinkedIn learning
  4. Advance search options
  5. Only one seat available per account
  6. The option to see who viewed your profile
  7. Reports are available for tracking

Cost: 119.99 USD per month or 1199.40(17%less) billed annually

LinkedIn Recruiter corporate plan cost

  1. You can send 150 InMail messages per month
  2. Automatic candidate tracking
  3. Unlimited access to LinkedIn learning
  4. Advance search options
  5. Bulk messaging option
  6. The option to see who viewed your profile
  7. Reports are available for tracking

Cost – 835USD per month or 8399 USD billed annually.

Comparison Between Free LinkedIn account and Premium LinkedIn Accounts

Lets check out the difference between LinkedIn free account and premium accounts.

LinkedIn Basic Account

With LinkedIn basic account you can

  1. Find and reconnect with colleagues and classmates.
  2. Request and provide recommendations.
  3. Search for and view profiles of other LinkedIn members.
  4. Receive unlimited InMail messages.
  5. Save up to three searches and get weekly alerts on those searches.

LinkedIn Premium Account

LinkedIn Premium subscriptions offers multiple features which are not available in the basic account.

  1. Premium career helps you get hired and get ahead in your professional life.
  2. Sales Navigator helps you generate leads and build your clientele.
  3. Recruiter Lite helps you find and hire talent.
  4. Premium Business offers you to get deep business insights and further expand your business online.
  5. LinkedIn Learning helps you improve your skills and learn new ones.

LinkedIn Learning and LinkedIn Salary (a service launched by LinkedIn in November 2016 to track and analyze salaries globally) are now available with all four versions of LinkedIn Premium. Job seekers can also check how they compete against other potential applicants using LinkedIn Salary.

According to LinkedIn, professionals can check about specific businesses, including trends in headcount, geographic expansion, employee turnover and other information useful for research analysis before applying for the job in that particular company.

All of the above LinkedIn premium plans are available for one-month free trial.

Benefits of LinkedIn Premium

Below are the top benefits of using LinkedIn Premium.

  1. To send direct messages to anyone on LinkedIn even if you are not connected
  2. To check who’s viewed your profile
  3. Unlimited profile search
  4. Access to LinkedIn learning courses
  5. Advanced search options

How to subscribe to LinkedIn premium?

  1. Go to LinkedIn home page
  2. Hit the Me icon at the top right side of your LinkedIn homepage.
  3. Tap Settings & Privacy from the dropdown menu.
  4. Select Account preferences on the left rail.
  5. Under Subscriptions & payments, Tap Change next to Premium Subscription.
  6. Explore and select the plan that best meets your needs.
  7. Follow the prompts on the page to complete your upgrade.

Conclusion;

If you like to try any of the LinkedIn premium solutions based on your needs, you can just sign up for a one-month free trail if you are satisfied with your results, you can continue using it.

How to find out when did you join LinkedIn?

I was talking to one of the HR regarding a job opportunity recently and the HR asked me this question.

How long have you been using LinkedIn?

I knew I joined LinkedIn around 2011/2012 during my MBA college days but I didn’t know the exact date. So, I started searching in the LinkedIn account settings and it surprised me that I have joined LinkedIn on 14th November 2011, and I have been using LinkedIn for almost ten years now.

I remember that I received the invitation to join LinkedIn from one of my MBA classmates. Thanks to my classmate for introducing me to LinkedIn and I have made some amazing connections from LinkedIn over the years and it really helped me a lot with my Job.

I work in the Demand generation role and I have generated 100’s of leads across globe using LinkedIn. I do have 24k LinkedIn connections around the globe.

Here’s how to find the exact date when did you join LinkedIn

  1. Log into linkedIn.com
  2. Click Me icon in the right corner of your homepage
  3. Select Settings & Privacy option from the drop-down menu
  4. In the Data privacy section on the left side, Tap How LinkedIn uses your data
  5. Click Manage your data and activity
  6. This list sumps up all your activity on LinkedIn
  7. Go to the last page and you will see the You Joined LinkedIn date – in my case, it is 14, November 2011.

Please check out my other interesting articles to get a hold of LinkedIn.

  1. Top 6 ways to grow your LinkedIn Network
  2. How to generate Leads from LinkedIn?
  3. How to create a LinkedIn Page for your business?
  4. How to Upload or Change Your LinkedIn Background Photo?
  5. What is LinkedIn Sales Navigator and Its top Benefits?
  6. What is LinkedIn for Recruiters?
  7. LinkedIn Advertising how to?
  8. Cost of LinkedIn Sales Navigator

How long have you been on LinkedIn? Please do share in the comment section, I would love to hear from you.

How to Advertise with LinkedIn? learn Step by step

In this LinkedIn advertising guide, you can learn about why LinkedIn Ads, the different types of Ads in LinkedIn, how to create your LinkedIn Ad and tips and tricks to remember while creating your LinkedIn Ad campaign.

Why LinkedIn Ads?

LinkedIn ads provides you a wonderful opportunity to promote your brand, drive website traffic, generate new leads and convert more sales.

What are the Types of Ads in LinkedIn

There are four different types of Ads in LinkedIn.

    1. Sponsored Content

    2. Messaging Ads

    3. Dynamic Ads

    4. Text Ads

1. LinkedIn Sponsored Content

Sponsored content allows you to generate leads, boost brand awareness, and build relationship at each stage of your sales funnel.

Sponsored ads display on your prospects LinkedIn feed whom you want to target. This ad format is labelled as promoted to differentiate from other content on LinkedIn platform.

There are 4 different formats of Sponsored Content Ads.

1. LinkedIn Single Image Ads

Single image ads display on LinkedIn’s home page and look similar to regular content posts, but it is labelled as promoted by LinkedIn to differentiate from regular content and it is a paid post.

Goals of the Single Image Ads: Boost brand awareness, drive website visits, increase engagement, drive website conversions, improve lead generation and attract job applicants.

2. LinkedIn Video Ads

LinkedIn video ad allow you to show your audience about your brand’s story instead of telling. This ad format is good for launching new product, boosting thought leadership, sharing your customer experience and etc.,

Goal of the Video ads – To increase video views

3. LinkedIn Carousel Ads

Carousel Ads provides you an opportunity to tell your brand’s story with a swipeable series of cards.

Goal of the Carousel ads – Boost brand awareness, drive website visits, increase engagement, boost website conversions, and improve lead generation.

2. LinkedIn Sponsored Content

Messaging Ads allows you to directly reach your prospects via LinkedIn Messaging which delivers your message to their inbox, previously known as Sponsored InMail.

3. LinkedIn Dynamic Ads

Dynamic Ads utilize LinkedIn profile data – like photo, company name, and job title – to personalize ads

There are 3 different types of LinkedIn Dynamic Ads.

1. Follower Ad

It allows you to promote your LinkedIn company page or Showcase page to boost your audience to follow your company page on LinkedIn just with a single click from their desktop application.

2. Spotlight Ad

It allows you to boost website traffic, generate event registration or highlight a new product.

3. Jobs Ad

It allows you to attract relevant job applicants by personalizing ads to reach to top talents on their mobile and desktop devices.

4. LinkedIn Text Ads

Text ads are simple and easy to create, but its compelling pay per click (ppc) or cost per impression (CPM) ads.

How to create a LinkedIn Ad?

Please follow the steps below to create your first LinkedIn ad.

Step 1: Setup a LinkedIn Page if you don’t have one already

LinkedIn page is mandatory to create Sponsored Content and Sponsored Messaging Ads. If you need help in creating one, please read our guide on how to create LinkedIn page for your business.

Step 2: Tap in to Campaign Manager or create an account.

Tap in to Campaign Manager platform, also known as LinkedIn’s ad manager to create your LinkedIn ad campaign and you can also track all your advertising activities, such as launching your campaigns, analysing reports and managing your ad campaign budget.

Step 3: Define your LinkedIn ad campaign objective

Determine what you want to achieve with your LinkedIn ads.

There are three different type of LinkedIn campaign objective.

  1. Awareness Ads
  2. Consideration Ads
  3. Conversion Ads

Step 4: Select your target audience

LinkedIn ads, lets you select your target audience by choosing a location, including job title, company name, industry type and personal or professional interests.

For your first LinkedIn ad campaign, LinkedIn recommends a target audience of at least 50,000 for Sponsored Content and Text Ads. For Message Ads LinkedIn recommends an audience size of 15,000 members to reach out.

Using Matched Audiences, LinkedIn lets you connect with people you already know in the past. You can also upload a list of email contacts to retarget them on LinkedIn to convert your old website visitors.

Step 5: Pick an ad format

Based on the objective you choose in the above section, you have the option to select from Sponsored Content options (single-image, carousel or video ads), Text Ads or Message Ads.

Step 6: Determine your budget and schedule

By default, Campaign Manager will show a budget range based on other competing bids for your target audience.

The initial 2-4 weeks were considered as a learning experience to identify what works or what doesn’t. LinkedIn recommends a daily budget of at least $100 or a monthly budget of $5,000 for testing your first LinkedIn add campaign.

Step 7: Test your ad

If you have selected for Sponsored Content or Text Ads, the Campaign Manager will display previews so you can get a glimpse of the final look of your ad. In case if you have selected Message Ads, you will be able to send a test message to yourself. Based on it you can do necessary changes if it is required.

Step 8: Enter payment information

You need to share your payment information before launching your ad to your prospects. Once you have entered the payment information, you are ready to launch your ad. This step is mandatory to launch your ad campaign.

Step 9: Track performance

Measure your LinkedIn Ad campaign performance by taping in to Campaign Manager, the first thing you will notice is the reporting dashboard for your LinkedIn ads. Review and analyse your ad performance metrics, access charts and demographics, or you can also export a CSV report to understand how does your ad campaign performed. Based on the report improve your future ad campaigns by creating similar campaigns which worked best for you in the past.

Conclusion

LinkedIn ads can be an incredibly effective way to increase brand awareness, drive traffic to your website, generate leads and convert more sales.

How to Twitter Advertising? Step by step guide

Twitter advertising is an excellent tool for advertisers to promote their product and services to reach existing and new users to drive traffic, generate leads and close more sales.

You will learn about how to create your first-ever Twitter ad campaign, the different types of Twitter ads, and why should use Twitter Ads and tips to remember when setting up your Twitter ads in this guide.

Why should you use Twitter Ads?

Below are the top 5 reasons to use Twitter advertising.

1. Twitter Advertising Is Performance Based

2. Keyword Targeting

3. Tailored Audiences

4. Twitter Ads are cost effective

5.  Twitter Engager Targeting

How to create your Twitter Advertising Campaign?

1. Set up your Twitter ads account

To get started with Twitter Advertising the first step is create or setup a Twitter advertising account.  

To create a Twitter advertising account head over to ads.twitter.com you can either login or sign up for a Twitter account.  Enter your country and time zone, then Tap Let’s go.

This allows you to access Twitter Ads Manager and its other features, like measuring your advertising campaigns and tracking metrics.

2. Select your advertising objective

Determine what you want to succeed with your Twitter ads campaign. The campaign objective which you pick determines which engagement types and actions you’ll pay for.

Twitter lets you choose from the three objectives below:

Awareness

  • Reach:  This goal helps you to increase your brand reach by Promoting your Tweets to wider audience. This ad billed per 1,000 impressions of your ad.
  • In-stream video views: This goal is to run a short video ad at the start of videos from Twitter’s premium content partners. For each video view you need to pay.

Consideration

  • Video views: This goal is to boost your videos to more no of people and to increase video views. For each video view you are charged.
  • App installs: This goal is to increase the downloads of your app from the different play stores. For each app download you are billed.
  • Website clicks or conversions: This goal is drive traffic to your website. For every click you are billed.
  • Engagements: This goal is to maximize engagement with your Promoted Tweets. For each engagement you are billed, but only on the initial engagement with each user.
  • Followers: This goal is to build your Twitter audience and grow new followers on the platform. For each new follower you are billed.

Conversion

  • App re-engagements: This goal is to reaching out to people who already have your app to open and use it. For each app click you are billed.

3. Define Campaign Details

After setting up your objective, you need to go to the “Campaign details” page. This is where you name your ad campaign, enter payment details, and determine your budget and schedule to run your ads.

When you are done completing the above information, tap “Next,” and you’ will be re directed to the “Ad Group” page.

4.Determine your ad group and bidding

Since you are creating your first Twitter ads campaign, I highly recommend you to focus on one ad group. As you become more comfortable with Twitter ads, you can segregate your campaign into different categories to target different audiences.

You can explore using different creatives, test different budgets and timing to check what works best for you.

Then, name your ad group and select a duration to run your ad by providing start date and end date.

Set the budget by providing how much money you are ready to pay for each engagement. It is recommended to select automatic bidding, Twitter will set your bid based on your budget to gain the best results at the lowest price.

4. Target the Right Audience

The three different targeting options help you to select the right audience for your ad.

Demographic targeting; Select your audience by gender, age, location, language and device.

Location targeting; You can target users in a specific location by using location targeting.

For example; If you want to target people who are based in NY it is possible using location targeting.

You can also target users by device(mobile/computer), OS platform Android/iOS) and carrier.

Audience features; This section allows you to target users based on specific interests like events, interests, behavior’s, and even movies/Tv shows users Tweet about.

5. Select your ad placement

The next step is to choose where you want your ad to display. The options are profiles, timelines and search result

Once you made your selection where you want your ad to display, click Next.

6. Review and Launch your campaign

The final step is to review all the options you have selected. If everything looks great and then hit Launch campaign to launch your first ad.

Marvellous, now you know how to create and launch a Twitter ad.

Types of Ads on Twitter

There are multiple types of Twitter ads to choose to help your brands goals.

1. Promoted Ads

Promoted ads are nothing but a promoted tweet which looks similar to regular Tweets and they are labelled as an ad.  The difference is that a brand is paying to display the tweets to people who are not already following that brand on Twitter platform.

2. Follower Ads

The Follower Ads format allow you to increase visibility of your brand and can be used to market an account to a targeted audience to boost awareness and gain new followers.

3. Twitter Amplify

This ad format allows brands to align their ads with premium video content from the most relevant publishers on the Twitter Platform.

4. Twitter Takeover

This ad format are the premium ads, used to boost your ads that generate results across the funnel by conquering the Timeline and Explore tabs on the Twitter platform.

This ad format helps brands to maximize reach and boost lifts across the funnel by offering brands exclusive ownership of Twitter’s premium ad format across devices like desktop and mobile,

5. Twitter Live

Twitter Live enables brands to broadcast their happiest moments to the world and allow audiences to join in real-time. Best for product launches and conferences to watch parties and fashion shows, Twitter Live helps advertisers maximize their best livestream content and boost conversation with the audiences that matter the most.

Conclusion

Twitter is an excellent tool for advertisers to market their products or services across globe that’s why every marketer should include it in their Social Media Marketing Strategy.

Facebook Advertising how to?

Facebook had over 10 million advertisers on their platform in Q3, 2020 to promote their product and service (Source – Statista).

Facebook for Advertising is the use of Facebook platform to advertise. This activity will allow you to promote products and services of your company into a wider audience. You will have to create and publish advertisements to attract your prospects and customers on Facebook.

Why Facebook Advertising?

Facebook is the leading  social media platform with more than 2.8 billion monthly active users. Facebook is an excellent platform to get started with social media advertising to target your customers across globe.

What are the types of Facebook ads?

Here’s the list of different types of Facebook ads to consider

1.Photo Ads

You can create a photo ad from your Facebook Page by uploading and boosting a post with an image.

According to a Facebook study, a series of photo-only ads generate more unique traffic while compared to any other ad formats.

2. Video Ads

With Facebook Video Ads tell your brand’s story with sight, sound and motion. Even if you are small organization or larger organization there’s a video ad for any business, any budget or any goal.

3. Stories Ads

73% of people in the US acknowledged that stories enable them to experience new things outside their everyday lives.

There are four million advertisers using Stories ads every month according to Facebook.

4. Messenger Ads

More than 1.3 billion  people use Messenger app every month to chat with friends and family. Messenger ads are Facebook ads which are placed in the Chats tab of the Messenger app. Ads will be displayed between the conversations.

5. Carousel Ads

Carousel ads format is available for Facebook, Instagram, Messenger and Audience Network and let you showcase up to ten images or videos in a single ad, each with its own link.

6. Slideshow Ads

Slideshow ads lets you create an eye-catching slideshow from photo that you already have.

It allows you to highlight the benefits of your product, display your products to your audience, lets you tell your brand story and show how your product works.

7. Collection Ads

Collection ads is an ad format which lets people discover, browse and buy what you offer. People can click an ad to learn more about a specific product/service, all within a fast-loading experience.

8. Playable Ads

Playable ads is an ad format which is good for mobile advertisers to attract high quality users by offering try their app before downloading the app.

What is Facebook Advertising Strategy

To advertise on Facebook, you need to have a Facebook business page, if you haven’t created one, please create now.

Step 1 – Go to Facebook Ads Manager to create your ad campaign

Step 2- Choose your objective

Determine what you want to achieve from this Ad. It could be

1.       Creating Brand Awareness

2.       Increase downloads of your app

3.       To generate sales on your website

4.       Lead Generation

5.       Boost Engagement

6.       Promote video views

Step 3- Pick your Audience

Facebook lets you choose your target audience by age, location, interest and behaviour which is relevant to your business.

For example;

You can reach out to male audience under the age of 35 based in NY, US who are interested in watching movies.

Step 4 – Determine where to run your Ad

Select where do you want to run your ad, whether on Facebook, Instagram, Messenger, Audience network or across all. You also have an option to choose to run ads on specific mobile devices according to your interest.

Step 5 – Set your Budget

Facebook Ads lets you to enter your daily or lifetime budget, and the time period to run your ads on the platform.

For Example;

You can create an ad to run for one week with a daily budget of $ 11.

Step 6 – Select an Ad Format

You can choose from Six different Ad format to run ads based on your interest and your campaign goal.

Step 7 – Place your Order

Next you need to submit your order, it goes to Facebook Ad action which helps to promote your ad to your target audience.

Step 8 – Track and Manage your Ad

You can measure the performance of your ads, based on the performance you can tweak your other ads. If one of your ads is doing excellent you can try to replicate the same with your upcoming ads.

What are Twitter Spaces and how it works?

What are Twitter Spaces?

Twitter Spaces is a new feature added in Twitter to have live audio conversations with your audience on the Twitter platform which is similar to Clubhouse.

Twitter Spaces provides opportunity for users to host and participate in live audio conversations, hosted within “Spaces” on Twitter platform.

How Twitter Spaces Work?

Twitter Spaces is available for both iOS and Android users, when someone you follow starts or speaks in a Space, it will display at the top of your timeline as a purple blink for as long as it’s live. When you join a Space as a listener, you can respond to what you hear with emojis, check out any pinned Tweets, follow along with captions, Tweet or DM the Space, or request to speak. 

How to create a Twitter Space?

Accounts with more than 600 followers on Twitter can host a space, Twitter Space are public so anyone can join the space as a Listener.

You can create Twitter Space in two ways:

  1. Long press on Compose and then tap the new Spaces icon on the left.
  2. Or, click on your profile image in Fleets, scroll to the right, and click Spaces.

When you join a Space on Twitter, your mic is muted by default.

There are a few actions you can take after joining a Space

1.change your settings (such as turning on captions and sound effects),
2.request to be a speaker,
3.check out the list of speakers and listeners,
4.send emoji reactions,
5.share tweets,
6.and share the Space.

How can you invite people to join a Twitter Space?

You can invite people to join a Space by sending an invite via DM, Tweeting the link out to your Twitter Home timeline, or copying the invite link to send it out to your audience via WhatsApp, email, and on other Social Media channels.

Who can join my Twitter Space?

Twitter Spaces are public and available for anyone to join any Space as a Listener. If you create a Space or are a Speaker in any Space, your followers will see it at the top of their timeline, in their Fleets.  People who don’t follow you on Twitter can also join your space as a listener.

Who can speak in your Twitter Space?

Only people you invite to speak can speak in your Twitter Space by default. You can also modify the speaker permissions by adjusting the settings.

You can select from below three options for speakers.

1.      Everyone

2.      Only people you invite to speak

3.      People you follow

Can you schedule a Twitter Space?

Yes, host can schedule a Twitter Space up to 14 days in advance.  When you open your Twitter Spaces click Schedule for later and pick the date and time you would like to schedule your Space to go live.

Who can use Twitter Spaces?

Anyone using Twitter’s iOS app or Android app can use a Space, but only Twitter account with more than 600 followers can host Spaces.

What controls do you have over your Twitter Space?

The Host of a Space has control like who can be the speaker. Hosts can mute any Speaker, but it is up to the speakers to unmute themselves. Hosts/admins can also remove, report, and block speakers or listeners in the Space.

Who can end a Twitter Space?

Only hosts can end a Twitter Space, he/she can end a space by clicking leave in the top right of the space. After host ends the Twitter Space it will not be available to any other users.

How to join a Space on Twitter?

Anyone using Twitter on iOS or Android device can join a Twitter Space as a listener.

There are 2 ways to join a Twitter Space:

  • Click a purple circle around a host’s photo at the top of your timeline (same as viewing Fleets), or
  • Click a purple Spaces box within a tweet. To join a Space it must be live, you can’t join a Space after it has ended.

How many speakers can speak in a Space?

Up to 11 speakers (including the host) can speak at same time.

How can you block someone in a Space?

While in a Space, click on the account’s avatar to pull up the option menu. Click Block. If you block someone in space it will also block the account on Twitter.