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Top 5 Benefits of Artificial Intelligence Marketing in 2021

The global Artificial Intelligence (AI) market was USD 27.23 Billion in 2019 is projected to reach USD 266.92 Billion by 2027, exhibiting a CAGR of 33.2% during the forecast period according to Fortune Business Insights.

What is Artificial Intelligence Marketing?

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Benefits of Artificial Intelligence Marketing:

1.Interactive Chatbots

Chatbots have access to millions of customer-centered data points. AI Chatbots can predict what’s causing problem for a specific customer by aggregating location-specific requests to detect patterns, spot repetitive problems, and provide solutions.

From fashion to health to insurance, intelligent chatbots are providing borderline magic customer support. And in some cases, they are better at creating personalized content than humans.

2.Intelligent email marketing

Artificial intelligence makes it possible to send personal curated emails to each single customer. By analyzing a customer’s reading patterns and topics of interest to recommend specific content most relevant thereto person, AI-assisted emails could become even more engaging for each customer.

3.Smarter Ads

AI Ads can dig deep into keyword searches, social profiles, and other online data for human-level outcomes. Online Ads can become smarter and simpler with abundance of data available.

4.Dynamic Pricing

By enabling dynamic pricing, AI can help brands more competitive with their pricing. By evaluating huge quantities of historical and competitive data, AI platforms can suggest optimal prices for products in real time. This strategy has been especially effective in retail. It allows brands to regulate prices to reflect demand surely products, boost sales, and edge out the competition.

5.AI-powered content creation

Artificial Intelligence is transforming content production for marketing, which would help deliver improved ROI and business growth.

Marketers can use AI to both identify potential clients or buyers, and deliver the ideal content that is most relevant to them.

Featured

Top 6 Email Marketing tips for B2B Marketing

Email marketing is one of the most widely used direct-marketing methods. It is one of the best methods of promoting your products and services online.

Are we using it effectively in B2B environment?

Below are the top 6 email marketing tips for successful email campaign.

1. Write a compelling subject line.

Email with the compelling subject line can boost your open rate while a poor one can cause your email to flop.

2. Write Crisp email.

Write crisp mails instead of writing story’s. The reader might lose his interest to read the whole story. By writing crisp mails you can also save the readers time.

3. Write simple email instead of using jargon’s.

Write your email with simple words instead of writing jargon’s. So the reader can understand what are you trying to tell. End of the day there is a human being who is reading your email.

4. Talk about the benefits.

Talk about the benefits of your product or services. How the reader can benefit of your product or service.

5. Stick to timings.

Send your emails to your target audience with respect to their times zone. The reader will understand that you are working on their time zone which make more comfort for the reader to opt for your service or products.

6. Don’t send bulk mails.

Write individual mails to your target audience with their names. It increases the interest of your reader towards your business. It indicates that you are doing an research about the reader and his company.

The above points were tested and worked for me. If you have any other suggestions kindly share.

How to post In LinkedIn 2021?

LinkedIn is the best social media platform for professionals to network and grow together.

If you are new to LinkedIn and wondering how to post on LinkedIn.

Don’t worry, you are in the right place!

LinkedIn offers several post types to share on their platform, in this article lets discuss how to post on LinkedIn, types of LinkedIn posts, best time to post and etc.

Summary;

1.How to post Image/Photos on LinkedIn?

2.How to post Videos on LinkedIn?

3.How to post Documents on LinkedIn?

4.How to post Text post on LinkedIn?

5.How to post Articles on LinkedIn using Laptop/Desktop?

6.How to post something on LinkedIn? using mobile phone

7.What to post on LinkedIn?

8.What’s the best time to post on LinkedIn?

9.How to boost post on LinkedIn?

10.How to delete a LinkedIn post?

11.How to delete a LinkedIn post using mobile phone (Android/iPhone)?

How to post Image/Photos on LinkedIn?

Login to your LinkedIn account and go to the top of your home feed. Tap on Start a Post and then select add a photo icon.

This option will let you to upload a photo/image to share with your fellow LinkedIn members.

You can select an image or you can also drag and drop an image.

After selecting your image, click on ‘Next’ and add some texts. You can also describe the image or write something about it.

When you are satisfied with your image and the text, Tap on Post. Excellent, now your new image post is visible to all your connections.

How to post Videos on LinkedIn?

Login to your LinkedIn account and go to the top of your home feed. Tap on Start a Post and then select add a video icon.

This option will let you to upload a video to share with your fellow LinkedIn members.

You can select a video or you can also drag and drop a video.

After selecting your video, click on ‘Next’ and add some texts. You can also describe the video or write something about it.

When you are satisfied with your video and the text, Tap on Post.  Excellent, now your new video post is visible to all your connections.

How to post Documents on LinkedIn?

Login to your LinkedIn account and go to the top of your home feed. Tap on Start a Post and then select add a document icon.

This option will let you to upload a document to share with your fellow LinkedIn members.

You can select a document or you can also drag and drop a document.

After selecting your document, click on ‘Next’ and add some texts. You can also describe the document or write something about it.

When you are satisfied with your document and the text, Tap on Post.  Excellent, now your new document post is visible to all your connections.

How to post Text post on LinkedIn?

Login to your LinkedIn account and go to the top of your home feed. Tap on Start a Post and then start writing a post to share it your connections. Else copy and paste a text post to share it with your network

When you are satisfied with text post, Tap on Post.  Excellent, now your new text post is visible to all your connections.

How to post Articles on LinkedIn using Laptop/Desktop?

Login to your LinkedIn account and go to the top of your home feed. Tap on Write article icon to publish an article.

This option will let you to share an article with your fellow LinkedIn members.

You can write an article from scratch or you can also copy and paste an article. You can also add an image, videos and links to your article.

Once you are satisfied with your article and the image, Tap on Post.  Excellent, now your new article is visible to all your connections.

How to post something on LinkedIn? using mobile phone

1. Open the LinkedIn app on your mobile phone and then login to your account if you’re not already.

2. Click on the New Post icon (+) which is available at the bottom right corner of your mobile screen.

3. Select the type of post (Text, Image, document, video, poll and etc.., which you want to share to your LinkedIn network. You can also describe the document or write something about it.

4.Once you are satisfied with your post and, Tap on Post to share your post to your fellow LinkedIn members, located at the bottom-right corner.

5.Amazing, now your new post is visible to all your connections on their home feed.

What to post on LinkedIn?

Below is the list of different types of post on LinkedIn which you could use to attract your audience.

  1. Text Post
  2. Photo/Image Post
  3. Videos Post
  4. Document Post
  5. Article Post
  6. Poll post
  7. Hiring post
  8. Celebration post

What’s the best time to post on LinkedIn?

The best day to post on LinkedIn is Tuesday, Wednesday and Thursday, and the best time is between 8 a.m. to 2 p.m. depending on your time zone. The worst time to post is during weekends or outside of business hours, which are 9 a.m. to 5 p.m. according to HubSpot.

How to boost post on LinkedIn?

By using LinkedIn ads, you can boost your post. Check out this free guide to learn how to get started with LinkedIn ads.

How to delete a LinkedIn post?

There are two different ways to delete a post.

Option 1;

1. Login to your LinkedIn account and go to the top of your home feed. On the left side of your screen, you will see views of your post under who viewed your profile.

2. Tap views of your post, now you can see the list of all posts which you have shared on LinkedIn. 

3. Now select the specific post which you want to delete. Tap …More icon on the top right corner of your LinkedIn post.

4. Tap Delete post from the drop-down menu.

5. Click Delete post to permanently remove the post from LinkedIn.

Option 2;

1. Login to your LinkedIn account and go to the top of your home feed. On the right side of your screen, you will see Me icon, select the Me icon.

2. From the drop-down menu click the View Profile

3. Now you will be redirected to your LinkedIn profile, scroll down until you see the activity column

4. You can see all of your posts which you have shared on LinkedIn. 

5. Now select the specific post which you want to delete. Tap …More icon on the top right corner of your LinkedIn post.

4. Tap Delete post from the drop-down menu.

5. Click Delete post to permanently remove the post from LinkedIn.

How to delete a LinkedIn post using mobile phone (Android/iPhone)?

1. Open your LinkedIn app on your mobile. Login to your LinkedIn account and go to the top of your home feed. On the left side of your screen, you will see your profile photo, click your photo and then select view profile.

2.Now you will be redirected to your LinkedIn profile, scroll down until you see the activity column and then select see all activity.

3. Tap post, now you can see the list of all posts which you have shared on LinkedIn. 

4. Now select the specific post which you want to delete. Tap …More icon on the top right corner of your LinkedIn post.

5. Tap Delete post from the drop-down menu.

6. Click Delete post to permanently remove the post from LinkedIn.

How to use LinkedIn for Beginners in 2021?

Are you wondering how to start using LinkedIn?

Don’t worry, you are not alone!

Why LinkedIn is Important?

LinkedIn lets you to boost traffic to your website, identify target leads, share your expertise through thought-leadership content, and grow your LinkedIn network. It’s also an excellent way to share job openings and impress new talent to your company.

What is LinkedIn Marketing strategy?

LinkedIn marketing strategy is the method of using LinkedIn to make connections, generate leads, build brand awareness, grow business relationships and partnerships, share content and updates, and boost website traffic.

How to best use LinkedIn?

Check out the top 16 effective ways below to make use of LinkedIn.

1. Add right profile picture for LinkedIn

2. Add LinkedIn background photo.

3. Customize your public profile URL.

4. Add your blog and website links on your LinkedIn profile.

5. Optimize your LinkedIn profile.

6. Edit, remove, and rearrange sections of your profile.

7. Make use of LinkedIn Endorsements.

8. Highlight the services you offer

9. Ask for recommendations

10. Share relevant content

11. Engage

12. Grow your network

13. Join LinkedIn Groups.

14. See who’s viewed your LinkedIn profile.

15. Create your own LinkedIn Group.

16. Explore LinkedIn Sponsored Content and Native Ads.

1. Add right profile picture for LinkedIn

Your profile picture makes first impression on LinkedIn, it’s how people are introduced to you. Please chose the appropriate profile picture and update the same. Remember to upload a professional picture to your profile since LinkedIn is a professional network platform.

2. Add LinkedIn background photo

Adding a background photo to your LinkedIn profile talks about your personality. Remember that, LinkedIn is a professional social network, so select and update your photo accordingly. LinkedIn recommends a background image size of 1584 x 396 pixels, and it could be a JPG, PNG, or GIF file under 8MB. Check out this guide to learn how to add LinkedIn background photo.

3. Customize your public profile URL

By customizing your LinkedIn public profile URL your LinkedIn profile look more professional, and easier to share. Instead of a using an ugly URL, it will look nice and clean.

You can edit your profile URL by clicking View Profile and then clicking Edit Public Profile and URL. LinkedIn lets you change your URL based on your interest like changing your first and last name or business name assuming it hasn’t been used already by any other LinkedIn user.

4. Add your blog and website links on your LinkedIn profile

LinkedIn allows you to  add links to your blog or website and social networks to your LinkedIn page. You can also add links to your content and business information to boost traffic. This feature allows you to attract greater attention to specific areas of your page to drive traffic to your blog or website.

For example, if you are a youtuber, you can share links to your YouTube channel to promote your work.

5. Optimize your LinkedIn profile

LinkedIn allows you to optimize your LinkedIn profile, by optimizing your profile you would get discovered by people searching LinkedIn for key terms you want to be found for. LinkedIn lets you add these keywords to various sections of your profile, such as your headline, your summary, or your work experience.

6. Edit, remove, and rearrange sections of your profile

Allows you to edit and reorder sections of your LinkedIn profile to spotlight specific pieces of information in any way you want. In edit mode, you can scroll your mouse over the double-sided arrow in each section to make the necessary changes.

7. Make use of LinkedIn Endorsements

LinkedIn Endorsements lets you to recognize your connection’s skills by endorsing their works. You can endorse your employees, colleagues, freelancers, or partners and other connections as well.

You can also highlight and endorse the expertise of your connections that you have worked in the past which could acts as referral for them for other work.

8.Highlight the services you offer

You can use Services feature on LinkedIn which allows you to highlight your service offerings to your audience. It is a feature that helps Consultants, freelancers and those working for smaller businesses to showcase the variety of services that they offer. Entering the Services section on your profile can increase your profile visibility in LinkedIn search results.

9.Ask for recommendations

Request for recommendations from people whom you have worked in the past. It acts a testimonial to highlight your skills and expertise. Drop down menu in recommendations section makes it easy for you to reach to your connections and ask for recommendation.

10.Share relevant content

Sharing relevant content with your network is one of the best ways to attract your audience on LinkedIn platform. You can also share trending relevant contents on your feed to gain the attention of your target audience.

11.Engage

Engage on other people’s post by commenting on their post, by doing this you will get more visibility and quickly you can grow your network.

12.Grow your network

Connecting with the like-minded people is the easiest way to grow your LinkedIn network. You can also connect with your employees, colleagues, school friends, college friends and others. Check out this guide to learn how to grow your LinkedIn network.

13.Join LinkedIn Groups

LinkedIn Groups are an amazing way to grow connections with people who are in, or interested in, your industry. They serve as a place for you and other members to share content, grow your contact list, market yourself as an expert in the field, and build brand awareness.

There are a number of other advantages that come from joining LinkedIn Groups. For example, by joining Groups related to your industry and participating in discussions within those groups, you can promote yourself as a thought leader in your industry.

By joining LinkedIn Groups, you have an option to check out other members profiles of the same group without being connected. Also, if you’re a member of the same group as another user, LinkedIn allows you to send up to 15 free 1:1 message to fellow group members per month (applicable only to your first-degree connection).

14.See who’s viewed your LinkedIn profile

This feature allows you to learn about your audience members, potential prospects, and customers who are viewing your profile and your content that you are sharing on LinkedIn. Try to utilize the Who Viewed Your Profile feature.

You can find this feature, which is accessible in the main navigation via the Profile dropdown, allows you to find out the exact people who have visited your profile.

15.Create your own LinkedIn Group

You can create your own LinkedIn group to promote yourself as a thought leader in your industry, you can also grow a network of audience, build brand awareness, and generate new leads.

16.Explore LinkedIn Sponsored Content and Native Ads

Make use of the LinkedIn advertising feature to boost traffic, build brand awareness and generate leads. The best advantage of LinkedIn advertising is the targeting options.

LinkedIn’s ads allow you to target particular job titles, job functions, industries, or company size, location and etc, the people who are more likely to want/ need what you offer.

If you want to get started with LinkedIn’s advertising platform, check out this guide to advertising on LinkedIn.

How blog make money? The Helpful Guide

Around 7 million blog posts were published per day and 77% of people read blogs online.

Now that you have created your own blog and customized it according to your interest and you are probably wondering how can I actually make money blogging?

There are a lot of several ways to successfully monetize your blog depends from business to business.

How bloggers make money?

Let’s check out the Top 11 amazing ways that bloggers make money from their blog.

1. Google AdSense

2. Affiliate Marketing

3. Create Online Store

4. Make money by Writing Reviews

5. Make Money Online by Selling Websites

6. Create Restricted Members Only Content

7. Create a Private Forum

8. Sell Online Courses

9. Sell E-books on your Website

10. Host a Paid Webinar

11. Offer Freelance Services

1. Google AdSense

Most bloggers make money by displaying ads on their blog. Google AdSense is the best way to monetize your blog to display ads to your readers. AdSense is the world’s largest advertising platform for bloggers and publishers to monetize their site. Google allow advertisers to bid for keywords matching your content on your website. This activity helps you to get the great rates possible for the ads shown on your website.

2. Affiliate Marketing

Affiliate marketing is the second most commonly used monetization strategy used among bloggers and publishers after Google AdSense. Using affiliate marketing, you can recommend your favourite products / services to your readers, and when they buy using your referral link you get a referral commission from your affiliate partner. The most important factor in affiliate marketing is to recommend high-quality products and services to your readers.

3. Create Online Store

Creating an online store and selling things directly to your readers from your blog is another method to make money online. You can sell physical products, digital downloads like eBooks, artwork, music, and more. You can also offer consulting services in your niche. If you don’t want the struggle of creating a store to sell your own products, you can create an Amazon affiliate store which lets you sell other people’s products from Amazon and earn a commission.

4. Make money by Writing Reviews

Writing paid reviews on your website is an alternative way to make money online. In this case you will have a chance to try out products related to your niche for free, and even get paid for writing a review by the companies. The key point is you need to write review about products that are relevant to your niche so that your target audience would be interested in reading it.

5. Make Money Online by Selling Websites

If you are good at building a website, then you are way ahead of most of the people out there. There are Entrepreneurs who like to purchase already established websites that they can use for their own businesses. If you know how to build a website from scratch and drive traffic to your website, then you can sell it and make money for your efforts. This requires you to have a basic knowledge of the type of websites in demand, and how to price and sell them. There are several websites out that serve as auction sites and brokers for selling websites.

6. Create Restricted Members Only Content

You can create a restricted members-only content for your audience where you can share more in-depth knowledge about your blog posts, downloads, videos, audio content, and more. Your most loyal audience are huge fans of your work and may be willing to pay to read more of your work. Membership sites are long time investment because you must constantly create premium content for your paying members and you will receive recurring revenue.

7. Create a Private Forum

Another option for creating a paid membership site is to create private forums that your audience should pay to get access to. Forums are an excellent way for your users to have one-on-one interaction from you and to network with other members on the site. Your members of the forum can also interact and help each other out by answering to their questions and challenges. A paid forum is a amazing way to make recurring revenue from your website.

8. Sell Online Courses

Selling an online course is an excellent way to make money online. Online courses can sell for a much higher price point than eBooks. You have an option to charge a premium price according to your experience and expertise. You need to create the lessons for your course, plus any supporting materials that you want to include such as downloads, slides, checklists, templates, etc. If you want you can offer personalized support for your course or without support. Most sites offer two tiers of each course a basic version without support, and a premium version with email support.

9. Sell E-books on your Website

E-books are an excellent option for creating digital products. It is easy to write and produce E-books. If you are blogging for a while, then you can use some of your old blog posts and turn them into chapters of a book.

10. Host a Paid Webinar

Webinars are excellent way to build your audience online, share your experience, and grow your business. You can also make money online by hosting a paid webinar to your audience. Webinars are quite similar to online courses, but a webinar is live and often includes a question-and-answer session with your audience.

11. Offer Freelance Services

You can start making money by offering your skills and expertise as a freelancer.

Freelancing is a wonderful way to make money online because it doesn’t need any investment of time or money upfront. You can just start offering your freelancing services to your readers.

FAQs about making money blogging

1. Is it possible to make money from blogging?

Of course, it is possible to make money from blogging. You can make money by showing ads, selling courses or do affiliate marketing and etc.

2. How much money can you make from blogging online?

Successful bloggers make six to seven figure incomes through blogging.

3.What is the best blogging platform to make money?

WordPress is one of the best blogging platforms to make money online. It provides all the necessary features to monetize your blog.

4.How quickly can you make money from blogging?

It really depends on how much time and effort you would like to put in. In reality, most beginner bloggers lose interest quickly and give up.

72 Interesting Quotes on Marketing for Inspiration

Are you looking for a marketing inspiration? Here’s the list of interesting quotes from some of the brightest creative minds out there. These quotes relate to digital marketing, content marketing, social media marketing, branding and marketing motivational quotes to achieve your goals.

Marketing Digital Quotes

1. “It’s hard to find things that won’t sell online.” – Jeff Bezos

2. “Inspiration is the most important part of our digital strategy.” – Paull Young

3. “Stop selling. Start helping.” – Zig Ziglar

4. “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill

5. “Think about what the user is going to type” – Matt Cutts

6. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

7. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

8. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf

9. “In the time it took you to read this sentence 20m emails have been sent.” – John Watton

10. “Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President, Chris Brogan Media

11. “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy

12. “Don’t build links. Build relationships.” — Rand Fishkin, Founder, SparkToro

13. “Discoverability equals sales in the digital world.” — Dev Chandan, Founder, Dev Chandan

14. “Without facts and principles, data is useless.” –Bob Hoffman, Writer, Speaker and Type A Group Partner

15.”Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger and Artist

16. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –Kath Pay, Founder and Senior Consultant at Holistic Email Marketing

Marketing Quotes Inspirational

17. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov, VP Marketing, Pendo.io

18. “Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn

19. “Creativity is intelligence having fun.” – Albert Einstein

20. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

21. “We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson

22. “Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

23. “You can’t sell anything if you can’t tell anything.” –Beth Comstock, Vice Chair of General Electric

24. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Vice President Marketing at FastMed

25.“The consumer is not a moron; she is your wife.” – David Ogilvy

26. “If you aim at nothing, you will hit it every time.” – Zig Ziglar

27.”If you don’t have room to fail, you don’t have room to grow. – Jonathan Mildenhall

28. “It’s quite fun to do the impossible.” – Walt Disney

29. “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

30. “Today it’s important to be present, be relevant and add value.” – Nick Besbeas

31. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer, Deep Focus

Content Marketing Quotes

32. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” –Ann Handley, Chief Content Officer of MarketingProfs

33. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis, Bestselling Author and Keynote Speaker

34. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo

35. “Content marketing is a commitment, not a campaign.” –Jon Buscall, Chief Executive Officer of Moondog Marketing

36. “Content is not king, but a president elected by the votes of those whom it aims to rule.” –Raheel Farooq, Teacher, Writer and Voiceover Artist

37. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

38.“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith

39.“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

40. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose, Chief Strategy Officer, The Content Advisory

41. “There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group

Marketing Branding Quotes

42.“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” –Rick Levine, Author of The Cluetrain Manifesto

43. “People don’t buy what you do, they buy why you do it.” – Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant

44. “People will ignore or skip anything they don’t like. So, brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content

45.“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

46.“When people feel insecure about something, they look around for validation. Show them that other people trust you.“ – Francisco Rosales

47. “Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot

48.“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.

49. “Products are made in the factory, but brands are created in the mind.” — Walter Landor, Founder, Landor

50. “Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon

51. “Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author

Social Media Marketing Quotes

52.“90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer and Author

53. “I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network

54. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori R. Taylor, Founder, Rev Media Marketing

55.“Our head of social media is the customer.” — McDonald’s

56. “Don’t use social media to impress people; use it to impact people.” — Dave Willis, Writer & Pastor

57. “Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston

58. “Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C. Anderson, market researcher

59. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, CEO at Amazon.com

60. “Social Media puts the “public” into PR and the “market” into marketing. ” – Chris Brogan, President of New Marketing Labs, chrisbrogan.com

61. “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

62. “What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!” – Jure Klepic, jureklepic.com

Famous Marketing Quotes

63. “Content is king.” — Bill Gates, Co-Founder, Microsoft

64. “Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple

65. “Brand is just a perception, and perception will match reality over time.” — Elon Musk, Co-Founder & CEO, SpaceX

66. “Marketing is really just about sharing your passion.” — Michael Hyatt, NY Times Best Selling Author

67. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights Activist & Poet

68. “Know thyself. Know the customer. Innovate.” — Beth Comstock

69.”Instead of using technology to automate processes, think about using technology to enhance human interaction.” — Tony Zambito

70. “We’re all learning here; the best listeners will end up the smartest.” — Josh Bernoff

71.“Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney, Co-Founder of The Walt Disney Company

72. “Either write something worth reading or do something worth writing about.” — Benjamin Franklin, a Founding Father of the United States

What are LinkedIn connections?

LinkedIn connections are people with whom you are connected on LinkedIn. By connecting you are able to send messages to your connections and see each other’s posts, job updates, work anniversaries, photos, articles, public and private shares on your LinkedIn homepage. 

What are LinkedIn followers?

By following someone on LinkedIn you see other LinkedIn member’s posts and articles that they share without being connected with them. In this case you can’t send message to the person whom you are following. To send messages you need to get connected.

How does LinkedIn connections work?

LinkedIn segregate people within your network as 1st, 2nd, or 3rd level connections.

  • 1st connections are people with whom you are connected directly by sending invitation to connect
  • 2nd connections are people who you share mutual connections with ie, you and Joe Gatos are both 1st level connections with James Murray
  • 3rd connections are members with whom you share extended network connections

LinkedIn encourages members to directly connect with people that you actually know in the real world. This method makes it easy for LinkedIn members not to deny any connection requests and not to mark them as people they do not know. If you try to connect with too many unknown people on LinkedIn and if they reject you as someone they do not know, then you will be temporarily restricted from connecting with other members unless you know their email address to connect.

How do I see how many LinkedIn connections I have?

You can check the number of LinkedIn connections you have in two ways.

Option 1;

Go to your LinkedIn homepage, and click my network option displayed on the top of your homepage, you will see the number of connections displayed on the left side below mange my network. If you have more than 500 plus connections you can click on that link, and it will display you the total number of connections you have

Option 2;

Go to your LinkedIn homepage, and select the Me icon displayed on top right side of your homepage. Click view profile you will see the number of connections displayed on your LinkedIn profile. In case if you have more than 500 plus connections you can click the link, and it will display you the total number of connections you have.

How do I check how many LinkedIn followers I have?

Go to your LinkedIn homepage, and select the Me icon displayed on top right side of your homepage. Select ‘Posts and Activity’ from the drop-down menu. This will direct you to your activity page, where you can see how many followers you have on the left side of your screen. You can then select that link and you can see your most recent followers, and also who you have followed recently.

Important point to remember is all LinkedIn connections are automatically followers, they do not have to select any follow button. If you would like to check how many actual followers you have, you must deduct the number of connections from number of total followers.

Are connections important on LinkedIn?

Yes, number of connections are important because you have an incredible chance to reach wider audience, drive traffic to your blog or website, generate leads and close more business. You can also become a LinkedIn influencer.

How many LinkedIn invites can I send in a week?

You can send 100 connection requests per week. But however, you don’t have any restrictions in receiving invitation to connect with someone.

Is there a limit to connection requests on LinkedIn?

Yes, you can’t send more than 100 connection requests in a week. You need to wait till next week to send other 100 connection invites.

What is LinkedIn Open Networker?

LinkedIn open networker (LION) are open minded people who would like to connect with anyone on the LinkedIn platform. They won’t reject any connection requests.

Please check out my other exciting articles to get a hold of LinkedIn.

  1. Grow your LinkedIn Network
  2. How to generate Leads from LinkedIn?
  3. LinkedIn Page for your business?
  4. How to Upload or Change Your LinkedIn Background Photo?
  5. What is LinkedIn Sales Navigator and Its top Benefits?
  6. What is LinkedIn for Recruiters?
  7. LinkedIn Advertising how to?
  8. Cost of LinkedIn Sales Navigator

SEO for YouTube, how to rank YouTube videos fast?

In the world of digital marketing, YouTube is one of the most powerful platforms. From vloggers to brands, YouTube is a destination for marketers and content creators alike. How do you make sure you’re getting the most out of your YouTube channel?

In this article we’ll cover some basic optimization strategies that can increase your reach and keep viewers engaged with your video content.

How to rank YouTube videos on first page of google and YouTube SEO tips?

Here’s the list of 14 effective ways to rank your YouTube videos.

  1. Add Your Video to the Correct Category
  2. Write a Clear Description
  3. Do Keyword Research to Improve SEO Rankings
  4. Optimize Your YouTube Video Title
  5. Add Relevant YouTube Tags
  6. Request Your Viewers to Subscribe
  7. Encourage People to Like and Comment
  8. Create a Compelling Thumbnail
  9. Watch Your Competitor
  10. Promote it on other Social Media Channels
  11. Run an Email Campaign to Your List
  12. Embed Your Video to Your Blog post
  13. Provide your other Social Media Links
  14. Add Cards and End Screens to boost your YouTube channel’s views.

1. Add Your Video to the Correct Category

YouTube is obsessed with categories, which makes them an important part of your channel. If you upload a video about cars, make sure it’s categorized under Automotive for maximum exposure. 2. Add Your Video to the Correct Playlist Adding a video to the right playlist ensures that fans who are subscribed to this playlist will find your video in their feed.

2. Write a Clear Description

Enter a clear description to your videos explaining what is the video about, and include relevant keywords in the description. You can also add relevant hashtags to your video in the description. Video description plays an important role in ranking your videos.

3. Do Keyword Research to Improve SEO Rankings

When it comes to keyword research, too many people start off with assuming what their audience might search for. This is a mistake, because you’ll only get the right information by doing research on your own. Keyword research becomes significantly more difficult as soon as you’re writing for a topic that’s on the fringe of a niche.

4. Optimize Your YouTube Video Title

The first factor to consider when it comes to YouTube video titles is the length. A short, concise title will help you to focus your message. Next, be sure that the title contains keywords that are relevant to your content. Then, add a descriptive tagline if appropriate. Remember that the title needs to grab viewers’ attention and entice them to click on your video.

5. Add Relevant YouTube Tags

Tagging helps you to add relevant keywords that boost your videos to get more views. It is the one of the great SEO features that YouTube offers to all its users. You can add tags up to 500 words.

6. Request Your Viewers to Subscribe

You should encourage your viewers to subscribe to your YouTube channel so they won’t miss out any future content from your channel. It is also one of the seo factors that YouTube algorithms measure to rank videos on top of the search bar. If you would like to monetize your YouTube channel you need to have at least 1000 subscribers, it is one of the criteria to get approval for monetization.

7. Encourage People to Like and Comment

You should ask your viewers to like and comment on your videos, if you receive more comments, your videos will be recommended to wider audience by YouTube. It indicates YouTube that people are liking your videos.   

8. Create a Compelling Thumbnail

An eye-catching thumbnail attract more no of people to click on your videos to watch, and that increases more no of views. Ensure your thumbnail stands out from the crowd and convey your audience what your video is all about. Have a great thumbnail is the best way to get more views on YouTube so don’t skip this step.

9. Watch Your Competitor

Do research on your competitor and understand what is working for them and try to create similar type of content to attract wider audience. You can also understand what type of keywords they are using and you can implement on your videos.

10. Promote it on other Social Media Channels

Promoting your YouTube videos on other Social Media channels like Facebook, Instagram, Twitter, LinkedIn, Quora and etc.., are great way to get more traffic to your YouTube channel.

11. Run an Email Campaign to Your List

The email marketing is one of the most effective forms of marketing till today. Email campaign will boost your YouTube video views and it is very good for YouTube SEO.

12. Embed Your Video to Your Blog post

Embedding your video to your website blog post is one of the best way to get more traffic to your website and to your YouTube channel as well. It increase the user engagement.  

13. Provide your other Social Media Links

Share your other social media links like Facebook, Twitter, your website, Instagram, LinkedIn and etc., in the description of your video. It allows people to check your website or social media platforms if they want to follow your there.

14. Add Cards and End Screens to boost your YouTube channel’s views.

YouTube allows you to add cards to your videos, you can add up to up to five cards to a single video. By inserting a card to your video, the viewers will be tempted to watch other videos of yours.

End screens will be shown at the end of your videos, by doing this you are promoting other videos of your channel to your viewers.

Frequently Asked Questions regarding YouTube SEO

1.What is a YouTube SEO?

Search engine optimization for YouTube is the process of optimizing YouTube videos, titles, descriptions, keywords, and more to rank your videos well in YouTube’s internal search engine and in Google engine as a whole.

2.What are the best practices for YouTube SEO?

Best practices include adding relevant keywords to titles and descriptions, promoting your videos on other marketing channels, and measuring to your YouTube channels metrics.

3.How do I SEO my YouTube Channel?

Do keyword research to understand what topics your target audience are interested in, then include those terms in your titles and video descriptions. Create an excellent content your audience is likely to watch and follow the above 14 effective ways to succeed.

4.What are the best tools for YouTube SEO?

To improve your YouTube SEO, use keyword research tools like Google keyword planner, TubeBuddy, work on visual editing tools to add thumbnails like Canva, and built-in analytics tools in YouTube to track analytics.

5.Is there SEO for YouTube?

Yes, there is SEO for YouTube. YouTube is the second largest search engine, people watch videos on YouTube by searching for a keyword in the search bar. To rank on top of search bar you need to SEO for YouTube.

6.Does SEO work on YouTube?

Yes, SEO definitely works well on YouTube. By doing SEO your videos will be shown to more no of people in YouTube.

Final Thoughts

High quality content always performs well remember that while creating content for your YouTube videos and apply all the above 14 SEO steps to rank well on YouTube and Google search engine.

 

What marketing is? Types, Benefits and 4p’s of marketing

Marketing refers to the steps which the company takes to promote their products or services, using various marketing channels to attract their target audience, generate leads and ultimately close more deals.

Top 10 interesting Types of marketing

There are several types of marketing, let us discuss the top 10 types below.

1. Social media marketing

Making use of social media channels like Facebook, Instagram, Twitter, LinkedIn, Pinterest and etc to promote your Business online to reach wider audience.

2. Search engine optimization:

SEO is the process of optimizing your website content so that it appears in google search engine results when some one types for a specific keyword. It is used by brands to attract visitors who perform searches in search engine they’re interested in learning about a particular product or service.

3. Content marketing

Creating contents like blogs, eBooks, whitepaper, infographic and publishing it is great way to grow your organic visitors to your website. Companies now publish blogs to write about their industry and best practices to attract the interest of potential prospects who search the internet for information.

4. Search engine marketing: 

SEO drives organic visitor wherein SEM you need to pay to bring traffic to your website. Companies can now pay search engines like Google, Bing, yahoo and etc. to place links on top of their search results to attract more visitors to their website.

5.Video marketing: 

Video marketing is increasing nowadays across all social media platforms, brands put lot of efforts into creating and publishing all kinds of videos that entertain and educate their core customers. Video content is the great way to show your audience about your product rather talking.

6. Inbound marketing:

Inbound marketing helps you to generate leads via your company website, you can promote your business on social media channels or you can run google ads to generate inbound leads.

7. Print marketing: 

Print marketing is been there for ages, brands continue to sponsor articles, photography and relevant content to publish their articles in leading newspapers and magazines to reach wider audience.

8. Email marketing:

Sending regular email communications to your subscribers who have signed up to your email list to build relationships and drive sales.

9. Retargeting:

Helps you to contact your first-time website visitors and   existing customers to comeback to your website again or close a sale

10. Influencer marketing:

Using social media influencers who has high no of followers on social network channels to promote your product or service.

What is Marketing benefits?

Here’s the list of benefits of marketing.

1. Boost Brand Awareness

This is essential because it creates awareness of your brand towards your potential prospects and customers. It creates the brand recall value which increase your customers to trust your brand, become loyal clients, and tell their network about you.

2. Increasing Traffic to your Website

An effective marketing strategy will help you to boost the number of visitors to your website, which allows you to generating more qualified leads and ultimately close more sales.

3. Identify your Target audience

This is the most crucial and effective way for any business to find out who are their target audience, it can be done based on understanding the creating target buyer persona. It depends on industry to industry.

4. Competitor Analysis

Marketing lets you research on to your competitors, you can keep a track of your competitor companies’ product or service updates. If you know something is working for your competitor you can create similar strategy to boost your sales.

5. Generate leads and close more sales

An effective marketing plan can help you to generate leads and close more sales through a variety of strategies like Identifying your target audience, optimizing your company website, writing compelling content, doing SEO, running google ads, social media marketing, creating email campaigns and performing A/B tests to achieve your marketing goal.

6. Improving Trust in Your Brand

Creating a high level of trust in your brand leads to customer loyalty and it increases repeat sales. This method helps you to get great reviews of your brand both online and offline by word of mouth, which is the excellent way to promote your business.

7. Measure Your Metrics

Analysing your metrics are the great way to improve your overall marketing strategy. This well help you to understand what is working and what is not working for your business based on the report you can take required steps to improve your marketing activities. If you figured out something is working great for your brand, you can create similar strategy to grow your business.

8. Build a community

Marketing lets you to create a community of followers who are interested in your product or service across globe. This community of followers will become your customers eventually, they will promote your brand to reach wider audience.

What is 4p in marketing?

4p’s of marketing was introduced by E Jerome McCarthy in the year 1960. The full form of 4p’s is Product, Price, Place and Promotion.

Product

Product refers to a concept, or physical goods, or a service, or any combination of the three. Let’s assume you are introducing a new mobile phone to the market. Mobile phone is the product of your business.

Price

Price refers to how much money it cost to buy a product, or services. If you are charging $1000 to buy your mobile phone it is the price the customer needs to pay to buy your product.

Place

Place refers to the act of marketing and distributing products to your customers. If you are selling your mobile phones through your ecommerce website, here the ecommerce website of yours is the place.

Promotion

Promotion refers what are the actions you are taking to market your product or services so it can reach your target audience. You can use social media channels like Facebook, Instagram, Twitter etc to promote your mobile phone.

What is marketing network?

Network marketing refers to one on one marketing, to be in successful in this you need to build a great network around you. LinkedIn is one of the best tools to build your professional network across globe by directly connecting with the decision makers online. Participating in the tradeshow’s events are the great way to build network offline.

Final Thoughts

Hope, the above article helps you to understand what is marketing, different types of marketing, benefits of marketing and 4p’s of marketing.  It is very important for to you understand how to use marketing effectively to grow your business.

How to do Facebook Live Streaming?

Facebook Live is a live stream video feature of the Facebook platform which allows you to broadcast live stream videos on your account using the camera on a computer or a mobile device.

Are you wondering how to go live on Facebook?

Don’t worry, you are not alone.

How to go Facebook/fb live?

Follow the steps below to go live on Facebook.

1. Hit the camera icon on the left side of your Facebook search bar.

2. Facebook prompts you to grant access to your camera and microphone, give access.

3. Tap the “Live” button which you can find at the bottom of your camera screen.

4. Select your privacy and posting settings.

5. Enter an attractive description.

6. Tag your Facebook friends, select your location, or you add an activity.

7. Set your camera’s orientation.

8. You can add lenses, filters, or writing and drawing to your Live video.

9. Tap the blue “Start Live Video” button to start Live streaming.

10. Engage with your audience in the comments.

11.Tap “Finish” to end the Live stream.

12. Publish your live stream video and save the video on your device.

How to do Facebook live on computer/laptop?

1. Login to your Facebook business Page and select the “Post something” box, as if you’re writing a new post. If you haven’t created a Facebook page yet check this guide to create one now.

2. Enter an attractive description to your Live video which will display on your Facebook Page’s Timeline and in the News Feed.

3. Grant permission to Facebook to access your computer’s camera and microphone.

4. Ensure your description and Live video view are perfect before starting your Live stream.

5. Press “Go Live” button to start your Live broadcasting.

6. Your Live stream will display in the News Feed and on your Facebook Page’s Timeline.

Top 16 Facebook Live tips

Here’s the list of top 16 Facebook Live tips you need to consider before going live on Facebook. Promote it before you are going Live

1. Have a strong Internet connection to go Live

2. Get updated on Facebook Live best practices.

3. Test live video option using the “Only me” privacy setting.

4. Zone out your live stream videos with other Facebook posts.

5. Keep reintroducing yourself.

6. Make your live stream visually engaging.

7. Make it spontaneous.

8. Don’t worry about mistakes or stutters.

9. Request your audience to Like and share the video.

10. Interact with your audience in the comments, and mention them by name.

11. Please ask your team member to watch the comments and let them respond to comments from a mobile or a desktop computer.

12. Subtitle your Live stream video in the comments section.

13. Encourage your audience to subscribe to Facebook Live notifications.

14. Live stream for at least 10 minutes.

15. Say thank you to your audience before ending your live video.

16. Add a link to the description later.

How to go Live on Facebook with another person or page?

If you are the host, you have an option to choose a guest to go Live with you during a mobile live broadcast from your Facebook page or Individual profile.Hit the ‘Live’ icon at the top of your News Feed of your profile or Facebook Page

1. Tap the ‘Live With’ icon at the bottom of the screen

2. Tap the person you want to invite from the list of viewers and select ‘Add’ to your Live stream

3. The host can add a guest or remove a guest anytime from the Live stream

4. Guest also have an option to disconnect themselves from the Live stream at any time

Top Ten Reasons Why You Should Use Facebook Live?

You can use Facebook live for various reasons, here’s the list of top ten reasons to go live on the leading social networking platform.

 1. To communicate with your Audience in the real time

2. To address questions or doubts from your audience in the most genuine wayTo announce a new product launch

3. To introduce a new partnership

4. To showcase industry related updates

5. To share your success

6. To conduct an online webinar

8. To interview your guests

9. To demonstrate how to do something

 10. To showcase your organization culture

FAQs regarding how to use Facebook Live?

1. Can I go Facebook Live from my phone?

Yes, you can go Facebook Live from your phone both Android and Apple.

2. Can I go Facebook Live from my desktop computer/laptop?

Yes, you can go Facebook Live from your desktop computer/laptop

3. Is Facebook Live useful?

Yes, it is useful

4. Can I go live with a guest on Facebook Live?

Yes, you can go live with a guest.

5. Can I go live from Facebook Page?

Yes, you can go live from your Facebook business page

6. Can I go live from Personal fb account?

Yes, you can go live from your personal Facebook account/profile.

7. Can I save Facebook Live stream video?

Yes, you can save your Facebook live stream video

8. Can my viewers comment on my FB live video?

Yes, your viewers can comment on your live stream video.

9. Is Facebook live free?

Yes, it is.

11. Is Facebook live actually Live?

Yes, it is real time

12. How long does Facebook Live Last?

You can live stream up to 8 hours from your computer. You can live stream up to from your mobile device

13. Can you watch a Facebook Live video?

Yes, you can.

14. Does Facebook save live videos?

Yes, Facebook automatically saves your live stream video.

15. Which device Facebook live supports?

Facebook live supports Android, Apple, desktop computer and laptop

Final Thoughts

Facebook Live is a great way to interact with your audience in real-time which helps you to grow your online presence. You should start using the feature often.

Relevant topics to explore

  1. How to create a Facebook page for Business?
  2. Facebook Advertising how to?
  3. Facebook Specs for Ads in 2021
  4. How to go live on LinkedIn?
  5. Social Media content types
  6. Instagram Advertising
  7. Social Media marketing

32 Social Media content type to amaze your fans

Are you wondering what are the different social media content types to increase your visibility and wow your audience online?

Don’t worry, here’s is the list of excellent social media content types you could create to attract your audience.

  1. Images
  2. Videos
  3. Blog Posts
  4. Company News
  5. Infographics
  6. eBooks
  7. Texts
  8. Interviews
  9. Polls
  10. White paper
  11. Podcast
  12. Live Video
  13. Testimonials from customers
  14. Contest
  15. Stories (Instagram, Facebook, Pinterest, Snapchat, LinkedIn)
  16. How to guide
  17. Quotes
  18. Webinars
  19. Memes
  20. Product Promotion
  21. Educational content
  22. Collaboration with Social Media Influencer
  23. Question and Answer (Q&A sessions)
  24. Ask Me Anything you would like to know
  25. Sharing Trending Topics
  26. User Generated Content
  27. Case Studies
  28. Announcing new product launch
  29. Product Demos
  30. Product Reviews
  31. Comparing Product VS Product B
  32. Sharing your success

What are the types of Social Media content in 2021?

1. Images

Images are the most popular and frequently posted content type across all social networks across globe.

2. Videos

Video content allows you to show instead of telling. According to a research, 14 percentage of Facebook posts, 11 percentage of Instagram posts and 5 percentage of Twitter posts are video content. 54% of marketers agree video content is the most valuable content format for achieving social media goals.

3. Blog Posts

Blogs posts and articles keep your audience informed about your industry. Blog posts helps you to increase your website traffic organically.

4. Company News

Sharing company news on social media keep your customers updated with what’s happening around your company.

5. Infographics

Infographics offers visual appeal by sharing key statistics and facts.

6. eBooks

eBook is an electronic guide which helps you in generating leads for your business, where your audience can download the eBook from your landing page by sharing their email ids and contact information with your business.

7. Text 

Text posts are the most direct way to interact with your audience online. By responding to your audience comments on your social media channels helps you to build relationship with them.

8. Interviews

Interview with guest from Industry influencers can help you and your audience to gain insights.

11. Polls

Polls help you to understand your audience likes and dislikes. Based on the results you can improve your service offerings. LinkedIn polls has the highest engagement rate compared to any other content types on its platform.

10. White Papers

White papers are the best way to share your technical competency often comes in a PDF format.

11. Podcast

Podcasts are quite popular nowadays where your audience can listen to you via audio only format.

12. Live video stream

Live video helps you to have an interactive session, Q&As, webinars and other virtual events in real time with your audience.

13. Testimonials

Sharing testimonials from customers build trust about your brand among your audience.

14. Contest

Running contest in social media channels helps you to boost your online presence and increase engagement.

15. Stories

LinkedIn, Twitter, Snapchat, Facebook added stories feature in their platform because of its popularity in Instagram.

16. How to guide

How to guide helps your audience on how to perform a certain task successfully.

17. Quotes

Sharing most popular quotes on your social media platforms helps you to attract more followers.

18. Webinars

Social media platforms allow you to conduct webinars on their platform which is more useful for you to generate high quality leads.

73% of B2B marketers agree that webinars are the most effective way of generating high-quality leads.

19. Memes

Everyone loves humour if you are good at humour, it works best for you.

20. Product Promotion

You can promote your product on your social channels to attract new followers and generate leads

21. Educational content

Educational content is the best way to educate your audience about your product on how to use or showing how it could benefit them.

22. Collaboration with Social Media Influencer

Collaboration with Social media influencer is a great way to boost your brand awareness and to grow your followers. As the influencer could recommend your product and send the traffic to your website.

23. Question and Answer (Q&A sessions)

Question and Answer sessions are excellent way to create engaging sessions with your audience, as you can answer to your target audience questions and doubts regarding your brand.

24. Ask Me Anything you would like to know

This content is popular among Youtubers where they encourage their audiences to ask, any type of questions they would like to know, it includes personnel questions as well.

25. Sharing Trending Topics

Creating and sharing content on trending topics always keep you up in the game.

26. User Generated Content

User generated content is created by your users talking positive about your product, you can reshare those contents on your accounts to build credibility.

27. Case Studies

Case studies are great way to showcase some of your work like how did you solved a pain paint for a customer.

28. Announcing new product launch

You can introduce your new product to your existing customers and as well as the potential

Prospects via social media channels.

29. Product Demos

You can demonstrate about your product to your audience like how does the product works and can showcase various features about your product.

30. Product Reviews

You can request your Influencer customer to write reviews about your product it is a great way of build trust about your brand.

31. Comparing Product

You can create a comparison document between your product and your competitor’s product and showcase why your product is better than your competitor.

32. Sharing your success

Share the milestones you have achieved in quarterly wise or annual wise to show your customers that you are growing.

Final Thoughts

It may look like a lot of work but creating a great content marketing strategy will help you to achieve your social media goals.

Please refer to this guide to learn how to create a great content marketing strategy for your business.

Relevant topics to explore:

  1. Social Media Marketing and its benefits
  2. Statistics about Social Media Platforms
  3. What is Social Listening and its top benefits
  4. Social Listening VS Social Monitoring

A social media marketing plan for you

What social media marketing is?

Making use of various social media platforms to market a company’s brand, product or service is known as social media marketing.

What is a social media marketing plan?

A social media marketing plan is a strategy clearly describing your social media marketing goals, the steps you will need to take to achieve your vision and the reports to measure your performance.

Why do you need Social Media Marketing?

Social media marketing allows you to

  • Boost your company’s brand awareness
  • Grow your community online
  • Listen to your target audience through social listening
  • Promote your products and services across globe
  • Offer customer support service on your brands social media channels
  • Advertise your products and services to your target audiences using social media ads

How to create a social media marketing plan?

Identify your target audience

The essential part of the plan is to know your target audience. For example, if you identified your target audience as single Females who lives in New York between the age group of 20 – 29 who primarily uses Instagram then your success rate would be high.

You need to know answers for the following questions to create the target buyer persona

Creating target buyer persona In B2C Scenario

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points that you could address for your customers
  • Most Used Social Network
  • Marital Status
  • Knowing their interest

Choose your social media platforms

Once you know your target audience and understand on which social media platforms, they are active based on that you can choose your social media platforms and create a plan accordingly.

Example for social media marketing

Example 1 – B2B Scenario

Assuming you are a B2B email marketing software company that primary sell email marketing tools to Banking companies with an employee size of 500 plus based in United States.

Target personas for your business is to reach out to CMO’s, Head of Marketing and Director of Marketing who are based in the United States.

The ideal social media platform for your business is to focus on LinkedIn Marketing since it is the no 1 platform for b2b marketing, so it makes sense for you to invest in this networking platform

Example 1 – B2C Scenario

Assuming you are a B2C ecommerce company that primarily sells Denim jackets for Men in the United States.

Target Personas for your business is to reach out to Men who lives in the United States between the age group of 20 – 39 who are interested in riding bikes.

In this case, the ideal social media platform for your business is to focus on Instagram marketing.

Analyse your competitor

Try to do a competitor analysis and find out what kind of social channels your competitors are using and how they are marketing their brand on those platforms. Based on your research create a similar social media strategy for your business.

Explore creating various type of content

Now you know who is your target audience is and where they are active and you also know what kind of content your competitors are creating and sharing. With that knowledge it must be easy for you to begin creating and curating content.

Creating a high-quality content always performs well remember that while creating content and publishing it on your social media network.

Determine the right time to post

Identify when your target audience are active on the social media platforms based on their timings publish your social media posts so it will catch your target audience attention and increase your engagement rate.

Social Listening

Listen to your audience using social listening tools to understand what they are saying about your brand online and you can also listen to your competitors as well using social listening tools. Based on that you can take the necessary actions to improve your social marketing strategy.

Consistency is the key

Maintain a social media content calendar and be consistent in publishing contents to increase your online visibility and to grow your audience. If you are not consistent for long time you may lose your followers.

Interact with your audience

Engage with your audience by responding to their questions on your social media networks. It builds a trust among your audience if you try to solve their problem.

Measure your performance

Track and analyse your social media marketing performance using the reports and figure out what is working and what is not working for you. These reports will help you to concentrate more on what type of content is working for you, and you can create similar content to boost your engagement rate.

Invest in social media marketing tools

There are several tools available in the market which help you to schedule your social media posts, monitor your social media platforms and to listen to your audience and competitors. Pick up the best tool which works for you based on your business needs. All those tools provide free trial version, you can try it and if you are satisfied you can upgrade to paid membership or you can just cancel if it doesn’t work.

Advertise on social media platforms

If you have an advertising budget, please utilise the paid advertising services offered by the social media platforms to grow your followers faster, generate leads and close more deals.

Best Social media platforms to market your product or services

Here’s the list of popular social media channels you need to consider

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Twitter
  5. Pinterest
  6. YouTube
  7. Snapchat
  8. TikTok

Creating an account in the above social media platforms are absolutely free so you need not to worry about the budget. But, to create content you need to invest, you can develop an inhouse team to handle your social media platforms or you can take advantage of outsourcing to third party social media marketing agencies.

Final Thoughts

Social Media Marketing is very important for any business to create brand awareness, engage with customers online and close more sales. Creating a marketing plan for social media will definitely help you succeed your social media goals.