What is content marketing?
Content Marketing offers a wonderful opportunity for Marketers to promote their content like blogs, videos, ebook and etc.., using various marketing channels. Content marketing allows you to improve your brand reputation, build a community and grow your audience by delivering valuable and relevant content to your potential prospects and customers.
Definition of Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain your target audience and, ultimately, to drive profitable customer action. (Source – Content Marketing Institute)
Why Content Marketing is important?
Content marketing is essential because it answers to your prospects and customers questions. With the help of content marketing, you can build trust with your target audience, improve communications, connect with prospects and customers, and generate leads
Top 4 Strategies for Content Marketing
Let’s check out the four different strategies for successful content marketing below.
1. Define Your Goal
The essential step for your content marketing strategy plan is to define your goal. This statement makes it easier for you to focus on what’s important? and what’s not? whom this content is? while creating your content so your content marketing strategy works.
A content marketing mission statement outline:
- Identify your target audience
- Define your content type
- Marketing channel to promote your content
2. Identify Your Target Audience
The next step is to identify your target audience for a successful content marketing strategy, you need to know about who your target audience is, so you can create the right content to reach your audience.
Collect Demographic Data
The first step is to collect demographics on your website visitors, newsletter subscribers, marketing database list and social media followers. You can collect the following information’s like
- Company size
- Annual revenue
3.Research and Create Content
Once you identified your target audience and then start researching and understand what kind of content are out there and how can you add value with new content. Based on your research create content which your target audience are interested to read.
4.Define your content type to reach your target audience
You should define your types of content marketing you can create for your target audience.
What are the different types of content marketing?
Here’s the list of different types of content marketing you can create and publish to attract your target audience.
1. Blog Posts
Create and publish Blog posts on your website regularly in order to attract your potential prospects and customers. Blog posts should provide valuable content for your target audience that makes them to share posts on their social media channels and across other websites.
Ebooks are Inbound lead-generation tools that potential prospects can download after submitting a lead form with their contact information from your website landing page. An eBook is an opportunity for marketers to offer detailed insight on an area of expertise, enhance their brand reputation and most importantly to generate new leads.
3. Case Studies
Case studies are your great opportunity to tell the story of your customer who succeeded in solving a pain point by working with you. Case studies can be in the form of a blog post, eBook, podcast and infographic.
Infographics are visual representations of data or knowledge intended to present information quickly and clearly in a more compelling way to your prospects and customers. Infographics are usually long, visual graphics that include statistics, charts, graphs, and other information.
Videos are a highly engaging content medium and are shareable across social media channels and websites. According to a research video content is 40X more likely to get shared on social media platforms than any other types of content it’s a medium worth experimenting with. Vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars are the different formats of video content.
Starting a podcast will help your target audiences find your brand interesting if they don’t have time or interest in reading content every day. Nearly one-third of the U.S. population are listening to a podcast in month according to a research.
SlideShare is used for publishing professional content including presentations, infographics, documents, and videos. You can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format and encourage your target audience to go through it.
8. White Paper
A white paper is a report or guide that informs your target readers about a complex problem and presents the issuing body’s solutions on that matter. It is meant to help your target audience understand an issue, solve a problem, or make a decision based on the report.
A webinar is a virtual seminar happens online that turns a presentation into a real-time conversation from any part of the world. Webinars allows you to have engaging online discussions about your product or services among your target audience.
10. Social Media
Posting on social media is a great way to boost your brand reach, and delivering your content to your prospects and customers across globe without burning your marketing budget. Below is the list of most popular social media channels to publish your content.
5. Promote your content
The next key part of your content marketing strategy is promoting your content via different marketing channels.
- Publish your content on different social media channels to attract your potential prospects and customers
- Use email marketing to distribute your content to your website subscribers
- Utilize SEO to attract visitors to check out to your blog page
- Run Google ads campaign to attract visitors to download your e-book.
6. Maintain a Content calendar
Do research and identify when you target audience is available online. Maintain a content calendar and publish post according to the calendar on various marketing channels to attract your prospects and customers.
7. Measure Results
The final step is to measure the success of your content marketing strategy using the various marketing reports.
Top 8 Content Marketing Statistics
Let’s check out top eight content marketing statistics below gathered from different sources.
1. According to research done by eMarketer,60% of marketers create at least one piece of content each day.
2. 57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)
3. According to research done by Demand Metric, Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
4. 93% of B2B marketers use content marketing. (Source: CMI)
5. 78% of CMOs believe custom content is the future of marketing according to DemandMetric
6. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)
7. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations. (Source: CMI)
8. 58% of marketers say originally written content is the most important type of content, outdoing visuals and videos according to Social Media Examiner.