How to create a Facebook page for Business? in less than 10 minutes

Creating Facebook Business Page is essential for any business and it makes it easier for your target audience to discover and interact with your brand online.

How to setup a Facebook business page for 2025?

Follow the below 12 steps to create your Facebook page for business.

  1. Sign up for a Facebook business page
  2. Tap to select a category
  3. Enter your Business or Brand information
  4. Upload your profile picture
  5. Upload Cover Photo
  6. Create your username
  7. Enter your business details
  8. Invite Friends to Like Your Business Page
  9. Add a Button to Your Business Page
  10. Tell your Brand’s story
  11. Publish your first post
  12. Be Active

1. Sign up for a Facebook business page

To create a Facebook page for your business first you need to log into your personal Facebook account and then you can sign up for your Facebook business page. Your personal Facebook account information will not be visible to your followers on your business page.

2. Tap to select a category

There are two different type of pages “Business/Brand” or “Community/Public figure”. available in Facebook. Select the type of page which you want to create. In this blog, let’s assume you are creating a page for a business or brand, so click the Get Started button for that option.

Image Source – Facebook

3.Enter your Business or Brand information

For your page name, use your actual business name so people are likely to search for when trying to find your business/brand.

Image Source – Facebook

To select category, enter a word or two in the category box that describes your brand/business and Facebook will suggest some options for you to choose. Select the category which is relevant to your business and your customers are most likely to recognize when they think about your brand.

After selecting your category, you need to enter further details, like your address and phone number. The address and phone number are not mandatory but we recommend you to enter the address of your business and phone number so your customers can reach out to you.

4. Upload your profile picture

Next, select a photo to upload as your business page profile picture. Your profile picture makes a first impression about your brand when a user visits your business page. Brands commonly use their company logo as their profile picture, if you like to use any other photos, ensure the photos you select align with your brand and are easily resonates with your brand.

Facebook profile picture displays at 170 x 170 pixels on desktop version and 128 x 128 pixels on mobile version.

After selecting a great photo, click Upload Profile Picture.

Image Source – Facebook

5. Upload Cover Photo

Now it’s time to select your cover image, the most important image on your Facebook business page. cover photo is the background image that displays on your Facebook Business Page, similar to your personal Facebook account.

The cover photo for your Facebook business page should be at least 400 pixels wide and 150 pixels tall.

After selecting an appropriate image, click Upload a Cover Photo.

Image Source – Facebook

Awesome! You have created Facebook business page.

6. Create your username

Your username, also called your vanity URL, this is how your followers can find you on Facebook.

Your username can be up to 50 characters long, it should be easy to type and remember for your followers.

7. Enter your business details

It is essential to enter information in all of the fields in your Facebook Page’s About section right from the top to bottom. Click Edit Page Info in the top menu of your business page to fill out the necessary information.

Description

This is a short description that displays in search results. Write a short description about your brand, maximum 255 characters allowed to write description.

Categories

Select all the additional categories which is relevant to your business here to make sure Facebook shows your business page to all the right users.

Contact

Enter all the contact details you want to make public to your followers, like your business phone number, website, and email.

Business Location

Enter the location of your business. if your followers would like to visit your office in person and ensure that your business location marked correctly on the map. You can also add details about your service area, so your customers aware, for example, which neighborhoods you deliver to.

Business Hours

If your business is open to the public during specific hours, enter your office hours here. This information will appear in search results.

Tap Save Changes under each section to save your changes as you go.

8. Invite Friends to Like Your Business Page

Facebook will indicate you to invite your current Facebook friends from your personal account to like your new Facebook business page. Your Facebook friends can add value to your new Facebook Business Page by liking your page and sharing your page to their network to reach wider audience. It is recommended to invite your friends to like your new business page.

9. Add a Button to Your Business Page

After you enter all of your essential information into your Facebook business page, you should add a button to your business page, which will appear in the top right-hand of your business page below your cover photo. This button acts as your Facebook page’s call-to-action (CTA) and is free to use. Adding a relevant CTA to your business page allows you generate leads, drive traffic to your website and close more sales. Book with You, Contact You, Learn More, Shop, or Download are the different types of buttons available.

10. Tell your Brand’s story

There’s a section of your Facebook business page where you can write a longer description of your business.

In this section, you can write a detailed description of what your business offers to your customers and why they should Like or follow your brand.

11. Publish your first post

Create and publish relevant content on your business page to reach wider audience and attract more followers.

You could also create different type of posts like an event or product offer or you can go live by just selecting one of the options in the Create box at the top of your page.

Image Source – Facebook

Ensure that your post offers great value for your audience when they visit at your Facebook page and start following your brand.

12. Be Active

You need to be active on Facebook in order to promote your business page and grow an audience. For example, you need to be frequent in posting on your business page and you will also want to actively participate in relevant groups where your target audience is likely spending their time.

How to get a Public Profile on Snapchat?

Snapchat has 280 million daily active users worldwide.  On average a Snapchat user in the United States spends 26 minutes per day on the platform in 2021. (Source – Statista).

What is Snapchat?

Snapchat is one of the most popular social networking platforms to attract a massive follower base from across the globe. The platform has come a long way since its launch in 2011, and it continues to amaze fans by constantly adding new features to its platform.

The Snapchat platform recently introduced a new feature allowing users to add music to their photos and videos.  Snapchat is also introduced users to switch their standard profile to Public in order to compete with Tik Tok.

What is a Public Profile on Snapchat?

A Public Profile on Snapchat is similar to TikTok, which allows users to showcase their talent and share photos, videos, or any other content with a larger audience on the platform. By creating a Public Profile on Snapchat, you will also be able to connect with your audience and get discovered in the platform to reach wider audience.

How to get a Public Profile on Snapchat?

Public profiles on Snapchat aren’t exactly new, but they were previously limited to verified creators like celebrities, digital stars, brands, and the creators of Snapchat Lenses and other users could consume all kinds of content on Snapchat. Now, anyone can have a public profile and try to build an audience on Snapchat. 

Step #1 Creating Public profile on Snapchat

  1. Open Snapchat and click on your profile icon in the top left corner of your home screen.
  2. You should see a new option called ‘Add to Snap Map’ under ‘Stories’ or the ‘Spotlight & Snap Map’ section depending on your device and version of the app. Tap on the ‘3-dot’ icon beside this option.
  3. Now click on Create Public Profile.
  4. Snapchat will now introduce you to all the new features offered by a Tier 1 Public Profile. Click on Continue button at the bottom of your screen to proceed to the next step.
  5. Click on Get Started button at the bottom.
  6. Snapchat will now show you a disclaimer about creating a Public Profile for one last time. Click on Create to move to further.
  7. You will be directed back to the Settings page and there you could see a new section called ‘Public Profiles’ with a new ‘My Public Profile’ under it. Click on it to get started.
  8. Click on Edit Profile to edit all the details included in your public profile.

Well done! You have created a new Public Profile on Snapchat!

Why do you need to create a public profile on Snapchat?

If you are interested in creating and sharing content in the hopes of growing an audience to become famous, then a public Creator Profile is exactly what you are looking for. The public profile will offer creators advanced analytics to see what type of content performs best with their audience.

You can also create your bio section with a profile photo, text description, location, email address, and a place to link URL to direct your audience to your website/youtube/Instagram and etc.., You will get access to a Highlights tab where you can highlight your photos and videos to give your audience a glimpse of your content and a Lenses tab (where you can show everything you have published within Snapchat’s Lens Studio).

Once you have a Creator profile on Snapchat, you will also have the ability to allow other users on the platform to manage your Public Profile by assigning special roles.

Snapchat says it is rolling out public profiles to its entire user base, but not everyone will get the update at the same time. While everyone will get a profile added to their account, only certain people will get the Creator Profile that comes with all of the above features.

What are the benefits of creating a Public profile on Snapchat?

There are different types of public profiles on Snapchats, essentially used to segregate between different types of creators. Most of these profiles have an approval process that requires you to submit applications to the snapchat, but creating the basic public profile is completely free for every user and it is a new addition for all Snapchat users.

Let’s check out the benefits below.

  • Exposure to content added to Snap Map and Public Stories
  • Subscribe button for your audience
  • Highlight tab
  • Your name will be shown on all Snaps posted publicly
  • Your Lenses will also be made public including your creations as well as your favourites

 

How to Grow your Instagram Page in 2025?

Instagram has more than 2 billion monthly active users worldwide in 2025. 62.3% of the 2 billion monthly active users on the Instagram platform are under the age of 35. (Source – demandsage).

Top 13 ways to grow your Instagram page and followers in 2025

Let’s check out the thirteen ways to grow your Instagram page below.

1.Complete your Instagram Profile

2.Identify the right time to post on Instagram

3.Post frequently

4.Explore different Content Types

5.Utilize Captions

6.Research and use Hashtags

7.Engage with your Audience

8.Collaborate with others

9.Promote your Instagram Account

10.Analyse your Results

11.Go Live on Instagram

12.Competitor Analysis

13.Boost your posts with Instagram Ads

1.Complete your Instagram Profile

The essential step is to complete your Instagram page bio within 150 characters. Your Instagram profile should tell your potential followers who you are, what you are about, and what action you want your followers to take after visiting your Instagram profile.

Your Instagram Page bio should include:

  • Clear description of what your brand do
  • Glimpse of your brand personality
  • A call-to-action button (contact us, shop here, and etc.)
  • Clickable link to your Website/ YouTube channel/Twitter page/Facebook page and etc…,

Your profile bio link is your only clickable link on Instagram, so use it correctly. Few brands include a standard link to their website, while others change it frequently to reflect recent posts.

Please include a branded hashtag in your profile. For example, you can encourage your followers to use your brand’s hashtag when they talk about your products or services. Adding the branded hashtag to your profile tells followers which hashtag to include to catch your attention when talk about your brand online. Plus, when anyone taps on the hashtag, they’ll see posts from followers who have used it on their posts.

2.Identify the right time to post on Instagram

Check out Instagram Insights to find out when your followers are online. Experiment with different posting times and track engagement and post content based on the performance of the post. According to a research, publishing content on Weekday morning and early afternoons seem to be the best time for most brands in terms of engagement rate.

3.Post frequently

Brands that post frequently on Instagram were able to see the best results. Try to post at least once a day to grow your followers. According to a research by Tailwind, brands that post daily get more Instagram followers faster than those that post less frequently.

The more content you publish, the more opportunities you have to be shared and discovered in Instagram among your target audience.

If your posts are shared on a consistent basis and picking up good engagement, Instagram’s algorithm will likely to show your posts near the top of your followers’ feeds.

4.Explore different Content Types

Instagram is so much more than just sharing photos with friends. Instagram has introduced several ways to share content on the platform over the years. Posting different content types is one of the best ways to attract more followers on Instagram because it gives you the opportunity to reach and connect with a wider range of audience.

What are the different content types of Instagram?

Lets check out the four different content types of Instagram below.

1. Instagram Reels

Reels have an added advantage because they’re the newest content type and Instagram always pushes new features on their platform. Instagram has moved the Reels button to the centre position in the menu bar and made Reels appear larger than photo posts on the Explore page since launching Instagram Reels in 2020.

2. Instagram TV (IGTV)

Instagram TV (IGTV) video content is ideal for long-form video. It also appears 4x larger than photos on the Explore page. IGTV video content can be as long as 60 minutes.  

3. Instagram Stories 

Stories disappear after 24 hours from Instagram and they have their own advantage as well. Fifty-seven percent of brands believe that Instagram stories have been effective as a part of their social media strategy. Plus, if you have a verified account or at least 10,000 followers, you can add Instagram Swipe Up links to Stories to generate traffic to specific pages like YouTube, ecommerce website and etc…,

4. Carousel Posts

With carousel posts you can upload up to 10 images/videos in a single post, it has the highest engagement rates of all content types. Carousels post acts as a mini-story or teaser to a longer-form piece of content, such as a blog and etc. You can utilize text, images, photos, video, or a collaboration of everything all in one carousel post.

5.Utilize Captions

Good photos and videos catch people’s attention and great Instagram captions keep the attention for some more time. Captions give you an opportunity to provide more context or details about the photo or video that you are sharing on your Instagram account. Utilizing keywords in captions on your posts allows you to appear in search results on the Instagram platform.

6.Research and use Hashtags

Hashtags plays an important role in exposing your post to wider audience in Instagram. The right hashtags can boost your Instagram posts to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks

7.Engage with your Audience

Engagement is crucial for growth on Instagram. Several brands make the mistake of focusing on likes and comments without engaging with the audience behind those metrics. If you really want to get more Instagram followers, you need to engage with your followers in a conversation by responding to their comments on your posts.

8.Collaborate with others

Another great way to attract Instagram followers is to collaborate with others through partnerships or influencer campaigns. This method gains followers for both the brands and get wider engagement.

9.Promote your Instagram Account

Promote your Instagram account on different channels to attract more followers and to increase your post engagement.

Add your Instagram account link to:

  • Email footers
  • Your website’s footer and/or sidebar
  • Promote on other social media platforms
  • Social media posts from team members

10.Analyse your Results

The ideal way to figure out how to get more followers on Instagram is to look into what your existing followers respond to. You can analyse several Instagram metrics directly in the platform with Instagram Insights or through third-party analytics tools which are available in the market.

11.Go Live on Instagram

Go live on your Instagram page and start interacting with your followers by

Hosting a Question-and-Answer sessions on your Instagram page

Interview industry experts on your account

Share weekly and monthly tips on your page

Demonstrate how to do something on your page

Discuss about your upcoming projects and etc.,

12.Competitor Analysis

You can check out your competitors Instagram page and you can improve your page based on your competitor analysis. Figure out what is working for your competitor and create similar content and publish on your Instagram page to reach wider audience and increase engagement.

13.Boost your posts with Instagram Ads

Instagram offers an opportunity to promote your posts with Instagram ads. Creating an Instagram ad campaign with Facebook ads helps to boost your post on your Instagram page and increase followers to your page. You need to have a Facebook page to run ads for your Instagram page.

How to Upload or Change Your LinkedIn Background Photo?

Having a personalized LinkedIn profile will make you stand out among your colleagues or competitors when a prospective employer checks your profile, your profile photo makes the first impression about you. Changing your LinkedIn background image or cover photo is one of the effective ways to express yourself to someone visiting your profile online.

Why LinkedIn is Important?

LinkedIn is a social network platform for professionals those who like to network with like-minded people. Professionals often find leads, career opportunities, and partners through their LinkedIn networks.

How to Add or Change Your LinkedIn Background Photo?

Your background photo appears behind your profile photo in the introduction section on your LinkedIn profile.

1. How to add/upload a LinkedIn background photo from Desktop?

 To add/upload a LinkedIn background photo from Desktop:

  1. Go to your LinkedIn homepage
  2. Tap the Me icon at the right-side top of your LinkedIn homepage.
  3. Click View profile.
  4. Click the Camera icon on the upper right corner of your introduction section.
  5. Select an image from your computer
  6. Click Open
  7. Hit Save  

The photo will upload automatically by LinkedIn

2. How to delete, reposition or change a LinkedIn background photo from Desktop?

To Delete, reposition, or change a LinkedIn background photo from Desktop

  1. Go to your LinkedIn homepage
  2. Tap the Me icon at the right-side top of your LinkedIn homepage.
  3. Click View profile.
  4. Click on the background photo and select one of the following options
  5. Select Change photo to change the current background image
  6. Select Delete photo to delete/remove the background image
  7. Select Reposition to drag and reposition the background image
  8. Hit Apply
  9. Click Save

3. How to add/upload a LinkedIn background photo from Mobile?

To add/upload a LinkedIn background photo from Mobile:

  1. Go to LinkedIn home page from your mobile
  2. Click your profile photo > View Profile.
  3. On your profile, click the Camera icon on the upper right of your introduction section.
  4. From the Add a background screen:
    1. Click Upload photo to take a picture or select a picture from your mobile device’s photo library.
  5. After uploading the photo, you can:
    1. Crop the image, utilize photo filters, adjust the image, change the position and size of the image, or rotate your background photo.
  6. Hit Save.

The photo will upload automatically by LinkedIn

4. How to change, edit, or delete your LinkedIn background photo from Mobile?

To change, edit, or delete your background photo from Mobile:

  1. Click your profile photo > View Profile.
  2. On your profile, click your background photo.
  3. From here, you can:
    1. Click the Edit icon to crop the photo, use photo filters, adjust, change the position and size, or rotate your profile photo.
    1. Click the Camera icon to either select an image from your mobile device’s photo library or take a new one.
    1. Click the Trash icon to delete your profile photo.
  4. Hit Save.

5. To Live stream on your LinkedIn background photo

You can also start Live stream on LinkedIn, the background photo will automatically display the live stream when a LinkedIn Live Video broadcaster begins a live stream. This background photo change is temporary and the photo will revert to normal after the Live stream has ended.

6. How to add a LinkedIn background photo from Mobile Browser & Lite App?

To add a background photo from Mobile Browser & Lite App:

  1. Click the Profile icon.
  2. Click the background photo section > Tap CHANGE from the Add Background Photo page.
  3. Follow the prompts to take a new photo or upload one.
  4. Change the position and size by dragging the photo.
  5. Hit SAVE on the upper right corner.

7. How to change, edit, or delete your LinkedIn background photo from Mobile Browser & Lite App?

To change, edit, or delete your background photo from Mobile Browser & Lite App:

  1. Click the Profile icon.
  2. Click the background photo/image.
  3. From the Edit Background Photo page, you can:
    • Follow the instructions to take a new photo or upload one.
    • Change the position and size of the photo by dragging the photo.
    • Click Delete > Delete again to delete your background photo.
    • Hit SAVE on the upper right corner.

8. What is LinkedIn Background photo/Image specifications?

LinkedIn Background photo/image specifications below;

  • File type JPG, GIF or PNG
  • No larger than 4MB
  • Recommended pixel dimensions are 1584 x 396

Please choose a photo with a larger file size if your background photo appears blurry or pixelated. Photos will look better than images with logos on your LinkedIn profile.

What are the Strategies for Content Marketing?

What is content marketing?

Content Marketing offers a wonderful opportunity for Marketers to promote their content like blogs, videos, ebook and etc.., using various marketing channels. Content marketing allows you to improve your brand reputation, build a community and grow your audience by delivering valuable and relevant content to your potential prospects and customers.

Definition of Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain your target audience and, ultimately, to drive profitable customer action. (Source – Content Marketing Institute)

Why Content Marketing is important?

Content marketing is essential because it answers to your prospects and customers questions. With the help of content marketing, you can build trust with your target audience, improve communications, connect with prospects and customers, and generate leads

Top 7 Strategies for Content Marketing

Let’s check out the seven different strategies for successful content marketing below.

1. Define Your Goal

The essential step for your content marketing strategy plan is to define your goal. This statement makes it easier for you to focus on what’s important? and what’s not? whom this content is? while creating your content so your content marketing strategy works.

A content marketing mission statement outline:

  • Identify your target audience
  • Define your content type
  • Marketing channel to promote your content

2. Identify Your Target Audience

The next step is to identify your target audience for a successful content marketing strategy, you need to know about who your target audience is, so you can create the right content to reach your audience.

Collect Demographic Data

The first step is to collect demographics on your website visitors, newsletter subscribers, marketing database list and social media followers. You can collect the following information’s like

  • Age
  • Gender
  • Education
  • Company size
  • Annual revenue
  • Location
  • Interest

3.Research and Create Content

Once you identified your target audience and then start researching and understand what kind of content are out there and how can you add value with new content. Based on your research create content which your target audience are interested to read.

4.Define your content type to reach your target audience

You should define your types of content marketing you can create for your target audience.

What are the different types of content marketing?

Here’s the list of top 10 different types of content marketing you can create and publish to attract your target audience.

1. Blog Posts

2. E-books

3. Case Studies

4. Infographics

5. Videos

6. Podcasts

7. SlideShare

8. White Paper

9. Webinars

10. Social Media

1. Blog Posts

Create and publish Blog posts on your website regularly in order to attract your potential prospects and customers. Blog posts should provide valuable content for your target audience that makes them to share posts on their social media channels and across other websites.

2. Ebooks

Ebooks are Inbound lead-generation tools that potential prospects can download after submitting a lead form with their contact information from your website landing page. An eBook is an opportunity for marketers to offer detailed insight on an area of expertise, enhance their brand reputation and most importantly to generate new leads.

3. Case Studies

Case studies are your great opportunity to tell the story of your customer who succeeded in solving a pain point by working with you. Case studies can be in the form of a blog post, eBook, podcast and infographic.

4. Infographics

Infographics are visual representations of data or knowledge intended to present information quickly and clearly in a more compelling way to your prospects and customers. Infographics are usually long, visual graphics that include statistics, charts, graphs, and other information.

5. Videos

Videos are a highly engaging content medium and are shareable across social media channels and websites. According to a research video content is 40X more likely to get shared on social media platforms than any other types of content it’s a medium worth experimenting with. Vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars are the different formats of video content.

6. Podcasts

Starting a podcast will help your target audiences find your brand interesting if they don’t have time or interest in reading content every day. Nearly one-third of the U.S. population are listening to a podcast in month according to a research.

7. SlideShare

SlideShare is used for publishing professional content including presentations, infographics, documents, and videos. You can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format and encourage your target audience to go through it.

8. White Paper

A white paper is a report or guide that informs your target readers about a complex problem and presents the issuing body’s solutions on that matter. It is meant to help your target audience understand an issue, solve a problem, or make a decision based on the report.

9. Webinars

A webinar is a virtual seminar happens online that turns a presentation into a real-time conversation from any part of the world. Webinars allows you to have engaging online discussions about your product or services among your target audience.

10. Social Media

Posting on social media is a great way to boost your brand reach, and delivering your content to your prospects and customers across globe without burning your marketing budget. Below is the list of most popular social media channels to publish your content.

5. Promote your content

The next key part of your content marketing strategy is promoting your content via different marketing channels.

  • Publish your content on different social media channels to attract your potential prospects and customers
  • Use email marketing to distribute your content to your website subscribers
  • Utilize SEO to attract visitors to check out to your blog page
  • Run Google ads campaign to attract visitors to download your e-book.

6. Maintain a Content calendar

Do research and identify when you target audience is available online. Maintain a content calendar and publish post according to the calendar on various marketing channels to attract your prospects and customers.

7. Measure Results

The final step is to measure the success of your content marketing strategy using the various marketing reports.

Top 8 Content Marketing Statistics

Let’s check out top eight content marketing statistics below gathered from different sources.

1. According to research done by eMarketer,60% of marketers create at least one piece of content each day.

2. 57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)

3. According to research done by Demand Metric, Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

4. 93% of B2B marketers use content marketing. (Source: CMI)

5. 78% of CMOs believe custom content is the future of marketing according to DemandMetric

6. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)

7. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations. (Source: CMI)

8. 58% of marketers say originally written content is the most important type of content, outdoing visuals and videos according to Social Media Examiner.

What is Retargeting in Marketing 2025?

97% of website visitors who visits your website for the first time leave without buying anything from your site. Retargeting ads helps you to convert those visitors.

What’s Retargeting in Marketing?

Retargeting in marketing helps you to target your website visitors of your company’s products or services after they leave your website without buying. After visiting specific pages in your company website, it allows you to retarget them and show your website visitors relevant visual or text ads of your product or services when they visit other websites with the help of a cookie.

Retargeting boost visibility for your brand, allowing you to reach your website visitors that has already expressed interest in your products or services. 

How can you perform Retargeting Campaign?

Retargeting campaigns could be performed with the help of Google Ads, Facebook Ads, LinkedIn Ads, Bing ads and other retargeting advertising platforms.

How Does Retargeting Work?

Retargeting usually works utilizing cookies, that uses simple JavaScript code to anonymously track your website visitor all over the Web. Every time a new visitor visits your website, the code drops an anonymous browser cookie. Later, when your previously visited website visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to users who have previously visited your website.


Why Retargeting is Important?

97% of website visitors who visits your website for the first time leave without buying anything from your site. They might be interested in your product or service but not ready to make a purchase.  Retargeting campaigns allows you to convert those website visitors into paying customers.

Retargeting helps you to remind your website visitors of your company’s product or services as they continue browsing the internet, whether they’re on social media channels, or on their favorite news site or researching your competitors’ website.

You can choose from a variety of ways to segment people based on their traits or website behaviour and retarget them accordingly, which allows you to create a relevant advertising experience that convert more sales.

What Is the Difference Between “Remarketing” and “Retargeting?

Remarketing: Retargeting is performed via email campaign. The goal of remarketing is to target people who have already done business with your brand in the past.

Retargeting: Retargeting is performed via ads. The goal of retargeting is to target people who have visited your company website without making a purchase.

What are the Benefits of Retargeting?

Lets us check out the top benefits of retargeting below.

Boost Brand Awareness

Retargeting is an important part of the digital marketing campaign as it allows you to connect with your website visitors who left your website without making a purchase as well as to enhance brand recognition or to boost brand awareness or to increase brand recall.

Target Potential Customers

Retargeting allows you to target your potential customers who showed an initial interest in your offering, now you just need to remind them to take the next step.

Increase Cross Sell and Upsell

Retargeting helps you in cross selling and upselling opportunities. You can retarget your previous customers with ads for a similar product that they have purchased before or upsell a new product.

For example; If a customer has purchased a denim jean in the month of January you can target that customer in the month of February to purchase a newly launched shoe with help of retargeting.

Build Trust

It takes more than 7 points of contact before a website visitor converts into a paying customer. Thus, if your customers have interacted with your ad before and interact with them repeatedly then all of your retargeting efforts create multiple points of contact, which serve to enhance your brand awareness and build trust.

When should you use retargeting campaigns?

Retargeting campaigns can be used in the following scenarios,

  • Boosting brand awareness; People need to trust your brand and recall your brand before they decide to buy your product or service. Retargeting advertisement keep your brand on top of mind for potential customers who aren’t ready to make a purchase when they visit your website for first time.
  • Boosting bestsellers; Retargeting ads are a simple and effective way to showcase your top-selling products to your potential customers. By promoting items of your current customers love can even help you to convert your website visitors into customers and increase ROI for your advertisement.
  • Introducing new products; People who are interested in your brand and visited your website in the past are a great audience to target when you are launching a new product or service. Your retargeting ads will be shown to those audience whenever they search something on the web, creating a brand recall and so they can check out what is new in your website. This can be done with display campaigns using Google AdWords or through a Facebook retargeting campaign or LinkedIn Ads and other advertising platforms.
  • Choose your Audience; With the help of retargeting ads, you can choose your audience by showing ads to users who visited a specific page in your website. This reduces your overall marketing expense in converting a customer.

How to grow Facebook page?

Facebook has 2.85 billion plus monthly active users in the first quarter of 2021. On daily basis, Facebook has 1.84 billion active users that are visiting the Facebook site. It is the most popular and biggest social network platform worldwide. (Source – Statista).

Top 17 effective ways to grow Facebook page and followers in 2025

Let’s check out the 17 effective ways below to grow your Facebook page and followers.

1.Invite friends to like your Facebook Page

Invite your friends and family members who you think would be interested in your business to like your Facebook page

2.Request your friends to share your Facebook page with their networks.

By requesting your friends to share your page with their networks can help you reach more no of people to follow your Facebook page. Ask if they can share a link to your Page in a post on their timeline.

3.Post as the Page in Facebook groups

Join the local groups and relevant groups which is related to your industry in Facebook and post as your Facebook page in local groups or groups related to your industry. This is a good way to increase your followers.

4.Share your Page on your Facebook personal News Feed

Share your family and friends about your Facebook Page. Ask your family and friends to like your Facebook page and request them to share it with people in their network who may also be interested in your business.

5.Engage on other posts and in Facebooks groups as your Facebook Page

Comment on other people’s post across Facebook to make you more visible to new and existing Page fans and customers.

6.Create and share relevant content

Create and share relevant content on your Facebook page. Make sure that the content you share on your Facebook Page is relevant to your industry so that people who follow or like your Page find it useful.

7.Post when your audience are online

Share content on your Facebook page when your audience are online. It increases the engagement of your post.

8.Manage interactions through Inbox

Whether your customers want to learn about a new product or need to resolve an issue, you can interact with them privately in Inbox in Messenger. 

9.Share your Facebook page on other social media channels

Promote your Facebook page on other social media channels like Twitter, Instagram, LinkedIn, Pinterest and etc and request your connections to follow your Facebook page.

10.Upload Consistently

Create content and upload consistently on your Facebook page to become successful, the successful people who are out there are the ones who create content and upload consistently.

11.Engage with your Followers

People like when you start engaging with your followers by reading their comments below your posts on your Facebook page and responding to those comments.

12.Boost your posts with Facebook Ads

Facebook offers an opportunity to promote your posts with Facebook ads. Creating a Facebook ad campaign with Facebook ads helps to boost your post on your Facebook page and increase followers to your page.

13.Go Live

Go live on your Facebook page and start interacting with your followers by

Hosting a Question-and-Answer sessions on your page

Interview industry experts on your page

Share weekly and monthly tips on your page

Demonstrate how to do something on your page

Discuss about your upcoming projects and etc

14.Create video content

According to a research video content on Facebook has higher engagement rate and higher share rate. Please create and share more video content on your page to increase more engagements.

15.Requests for opinions

Request your followers for opinions what kind of content they are looking for, what you could improve on. Based on their opinions please create more content that answer their questions.

16.Check out your competitor pages

You need to check out your competitor Facebook pages and understand what is working for them and try to come up with similar content to attract more followers.

17.Offer giveaways

Offer contest and giveaways post occasionally to increase more engagement.

Top 8 Benefits of Facebook page

  1. Boost website traffic
  2. Target billions of potential customers
  3. Gain insight of your followers
  4. Reach out to your target audience by location, demographics and interests
  5. Reduce your marketing cost
  6. Engage with your audience
  7. Competitor analysis
  8. Build brand loyalty

1.Boost your website traffic

Facebook page helps you to drive traffic to your website and blogs by sharing links on your post which can direct to your prospects and customers to your website and blogs when your audience click on the links. Boosting traffic to your website and blogs through Facebook page can be done by organic and paid advertising.

2.Target billions of potential customers

Facebook has more than 2.85 billion of monthly active users, by creating a Facebook page you have an opportunity to reach out to billions of potential customers across globe.

3.Gain insight of your followers

Facebook page allows you to gain the insight of your followers. They are easy to understand and provide great information to the page owners.

On your Facebook page under insight, you can check out

  1. The no of page views
  2. New page likes
  3. Reach of your post
  4. Actions of page
  5. And more

4.Reach to your target audience by location, demographics and Interests

Facebook offers an opportunity to reach to your target audience by location, demographics and Interests by using Facebooks Ads. You can boost your post by using Facebook ads to reach to your target audience.

5.Reduce your marketing cost

Creating a Facebook page and sharing a content on your page is absolutely free. You can even grow your followers on Facebook page organically without burning your marketing budget. If your content is good, it automatically increases your post reach to a wider audience.

6.Engage with your audience

Facebook page allows to directly engage with your audience by replying to their comments on your posts, by hosting a questing and answers sessions with your audience.

7.Competitor analysis

You can check out your competitors Facebook page and you can improve your page based on your competitor analysis.

8.Build brand loyalty

Constantly posting and engaging with your followers on Facebook page helps to enhance your customer loyalty by directly engaging with them. By connecting and engaging with your customers on Facebook page ensures the best service of your product and service and you will be able to build a lasting relationship with your customers and your business.

What is a CRM software? Types and Advantages

What is CRM market size?

The global customer relationship management market size was valued at USD 43.7 billion in 2020 and is expected to grow to USD 96.5 billion by 2028 at a compound annual growth rate (CAGR) of 10.6% from 2021 to 2028. (Source – Grandview research).

According to the research, one of the key trends in the industry is the growing demand for deploying Customer Relationship Management (CRM) suites and solutions via the Software as a Service (SaaS) model.

What is a CRM system/software?

Customer relationship management is the full of CRM. A CRM software allow companies to improve business relationships with customers. It’s a platform that connects different departments in an organization, from marketing to sales to customer service, to organizes their notes, activities, and metrics into one centralized system.

Customer relationship management is the process of managing conversions with existing as well as past and potential customers.

Why CRM software is important?

A CRM software offers you a clear overview of your prospects and customers. It acts as a centralized dashboard where you can see everything in one place that can shows you a customer’s previous relationship with you, the status of their orders, any outstanding customer service issues, and more.

What are the different types of CRM software?

There are two different types of CRM software in the market.

  1. Cloud CRM Software
  2. On – Premise CRM Software

1. Cloud CRM Software

Cloud CRM software is built and maintained by the CRM software service provider, on their servers. This service is accessible to the customers over the internet through a browser, allowing the customers to deploy the service without any software installation on their organization’s computers.

2. On-premise CRM Software

On-premise CRM software usually involve setting up servers in the customers office and installing the software on all required devices on customers organization’s local network. This puts the responsibility for upgrades, customization, and maintenance solely in the hands of customers IT department in customers organization.

Top 8 Benefits of CRM software

1.Act as a Centralized database

CRM software acts a centralized database for your sales and marketing team to update all prospect information at one place. It can be accessed by anyone from the sales and marketing team from any part of the world through a shared location. CRM software helps the sales team in finding the information they need about prospects to follow up and close deals.

2.Track all engagements with the prospects

All engagement both internal and external can be tracked through a CRM software. This allows sales representatives to track all parts of the customer’s journey, including every interaction, email, phone call, in person meeting and more

CRM software reminds the sales and marketing team to do follow up with the prospects on time.

3.Dashboard

CRM software provides reporting features such as sales dashboard and reports. These dashboard and reports allow sales team to better automate and manage their pipelines, deals and contacts. Sales representatives can evaluate their individual performance and keep track of their objectives and can do the necessary work to reach their sales goals.

Sales Head can use CRM software dashboard and reports to monitor every sales rep’s personal performance and they can also see the sales pipelines and deals closed.

4. Never miss a follow-up

By using an CRM software, you will never miss a follow up with your prospects. CRM software tracks all of your prospect activity which helps sales reps know when they need to follow up with specific prospect. CRM software reminds the sales to do follow up with the prospects on time. This will help the sales team to increase the chance of winning more deals.

5.Sales Forecasting

CRM software allow sales managers to forecast their sales by using the sales dashboard and reports. Since every activity of the prospect is tracked, it allows the sales heads to create sales projections for the upcoming months by informed decision in advance.

6. Mobile Accessibility

A CRM software with a mobile app ensures that your sales team has all the necessary CRM data no matter where they are.  A sales representative in the field can access any information about nearby customers, drop in for a meeting, and easily update the Sales team on any new information about a customer by logging in the CRM software and entering the updates through their mobile app at any time.

7. CRM Software offers better customer support.

A CRM software can help you provide the quality customer service support that your customers are looking for. Your customer service support agents can quickly check what products customers have ordered, and they can get a track record of every communication so they can offer customers the answers they are looking for.

8. Easy Integration

A CRM software provides the option to be integrated with third party applications. CRM software vendors guide you on how it can be integrated with other applications according to your needs.

How to choose the best CRM software?

1.Business requirements

The most important factor to choose the CRM software is to ensure it fits right into your business requirements and solves all the sales challenges

2.Budget

Once you understand the business requirements determine the cost that fits within your sales budget. Check out the hidden cost in terms of maintenance, implementation and support.

3.Easy to use

Please choose a CRM software which is simple and easy to use.  If the CRM software is complicated to use, don’t opt for it.

4.Check out customers reviews

Check out the customers review about the CRM software before you make a decision by doing a simple research and visiting the trusted review websites.

CRM Market Statistics

  1. 65% of sales professionals use a CRM, and 97% consider sales technology “very important” or “important” (Source – LinkedIn, 2020)
  2. 91% of organizations with more than 10 employees in their workforce use CRM software (Source – Grandview research)
  3. 65% of brands adopt to a CRM system within their first five years of time. (Source – Capterra)
  4. 82% of the organizations use CRM systems for sales reporting and process automation (Source – SoftClouds)
  5. 65% of sales organizations use a CRM system in 2020, compared to 59% in 2018. (Source – Salesforce, 2020)

Statistics about Social Media Top 8 leading Platforms

What is Social Media?

Social media refers to websites and applications like Facebook, Instagram, Twitter LinkedIn and etc. that are designed to allow users to share content quickly and easily with their connections across globe.  It helps users to connect and engage with their audience to build their brand, and increase followers.

Statistics about Social Media

There are 4.2 billion social media users worldwide i.e., 53.6% world’s total population. (Source – Global State of Digital 2021).

Every day the average user spends 2 hours and 25 minutes on social media (of 7 hours total spent on the internet, across all devices). (Source – Hootsuite)

98.8% of users access social media via a mobile phone.

Let’s check out the social media statistics by leading social media platforms below.

1.Facebook Statistics

Facebook has 2.85 billion plus monthly active users in 2021.  Facebook has 1.84 billion active users that are visiting the Facebook site on daily basis. It is the most popular and biggest social network platform worldwide. (Source – Statista).

Ideal for B2C Marketing

2.Instagram Statistics

Instagram has 1.074 billion active users worldwide in 2021. 71% of the 1.074 billion monthly active users on the Instagram app are under the age of 35. (Source – Oberlo).

Ideal for B2C Marketing

3.LinkedIn Statistics

LinkedIn has more than 740 million members with over 50 million registered companies in its platform. 40% of the users access the platform on daily basis clocking up over 1 billion interactions every month.

Ideal for B2B Marketing

4.YouTube Statistics

YouTube has 2.3 billion monthly active users worldwide. It is ranked as the second most popular social media network and it is the second largest search engine after Google search engine. 74 percentage of the adults in the United States use YouTube. (Source – Statista).

Ideal for B2C Marketing

5.Twitter Statistics

Twitter has 353 million monthly active users worldwide. 63 percent of users are between 35 and 65 across globe. (Source – Hootsuite).

Ideal for B2B and B2C Marketing

6. Pinterest Statistics

Pinterest has 478 million monthly active users worldwide. According to Pinterest. Pinterest is ranked as the 14th largest platform in the world in terms of global active users.

Ideal for B2B and B2C Marketing

7. Snapchat Statistics

Snapchat has 280 million daily active users worldwide.  On average a Snapchat user in the United States spends 26 minutes per day on the app in 2021. (Source – Statista).

Ideal for B2C Marketing

8. TikTok Statistics

TikTok has 689 million monthly active users worldwide. TikTok has been ranked as the 7th most used social media network in the world. (Source – The Global State of Digital 2021).

Ideal for B2C Marketing