What is LinkedIn Sales Navigator and Its top Benefits?

LinkedIn Sales Navigator and Its top Benefits

LinkedIn has 740 million members from 200 plus countries with over 50 million registered companies. 40% of the users access the platform on daily basis clocking up over 1 billion interactions every month. LinkedIn is an incredible tool for B2B business to generate leads.

LinkedIn Sales Navigator offers several advanced search filters and tools that will allow you to further narrow down your search and find your ideal targeted accounts, build the perfect list of prospects and increase your chances of conversion with your targeted prospects.

Haven’t you aware of LinkedIn Sales Navigator?

No Problem!

Let’s talk everything about LinkedIn Sales Navigator, how it’s going to benefit your B2B business and its plans and pricing.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a paid tool of LinkedIn, features a collection of advanced search capabilities, greater visibility into expanded networks, and personalized algorithms that help you connect with the right decision-maker. 

In simpler terms, Sales Navigator is a social selling platform by LinkedIn that offers a load of features which focus on helping sales and marketing reps to find the right set of prospects to build the trusted relationships with them.

LinkedIn Sales Navigator is described as the best version of LinkedIn for sales professionals by top marketers and sales people across globe. It allows marketing and sales teams to engage with prospects and accounts within the LinkedIn platform.

Who is LinkedIn Sales Navigator for?

Ideal for B2B marketers and sales professionals.

LinkedIn Sales Navigator is a paid tool which is available for all the users on LinkedIn. There is individual, team and enterprise subscriptions available, depending on your needs and the size of your team.

Benefits of LinkedIn Sales Navigator

Targeted searches

LinkedIn Sales Navigator offers the advanced search filter which is very useful for you to narrow down your search based on

  • Keywords
  • Industry
  • Job title
  • Company name
  • Geography
  • Seniority level
  • Company size
  • Relationship
  • Function

These advanced search filters save reps time by helping them target the most relevant prospects.

Sales Navigator InMail’s  

Sales Navigator InMail’s is one of the best benefits of LinkedIn Sales Navigator is the opportunity to extend your sales reach outside your direct network.

InMail’s lets you send private messages to your prospects even if you are not connected with them.

InMail feature is available only for paid LinkedIn Sales Navigator accounts and it comes with a certain limit of messages you can send per month based on your subscription type. 

Automated lead generation

The Automated Lead Recommendations feature suggests relevant leads based on your search preferences, search history, profile views, and past saved leads.

This is a great feature because it saves reps time in creating the target list, helping them fill their pipeline faster with relevant prospects. 

LinkedIn sends you periodic updates about your leads and accounts to your email. As a result, you get to know about your leads activities and know them completely by engaging (liking, sharing or commenting) on their updates before approaching them with your sales pitch. 

CRM Integration with Sales Navigator

Sales Navigator can be integrated with several leading CRMs in the market including

  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Zoho
  • Freshworks
  • Drift
  • G2
  • Outreach
  • Oracle Sales Cloud

With the help of CRM integration, you can now import your Sales Navigator data into your CRM. This makes it even easier for you to manage your pipeline and track your sales data from one location. 

Cost of LinkedIn Sales Navigator

LinkedIn Sales Navigator offers three different plans and pricing. Professional, Team, and Enterprise.

Professional Plan

With the Professional subscription, members can access: 

  • 20 InMail messages per month
  • 1,500 saved leads
  • Advanced lead and company search
  • Custom lists
  • Lead and account alerts
  • Notes and tags

Professional Plan Pricing – $64.99 per user per month, billed $779.88 annually. Source – LinkedIn Website

Team Plan

The Team plan includes all the features from the Professional plan plus a few more additional features:

  • 30 InMail messages per month
  • 5,000 saved leads
  • Team Link
  • CRM integrations
  • 25 out-of-network unlocks per month

Team Plan Pricing – $103.33 per user per month, billed $1240.00 annually. Source – LinkedIn Website

Enterprise Plan

The Enterprise plan includes all the features from the Professional plan and Team plan plus a few more additional features; 

  • 50 InMail messages per month
  • 10,000 saved leads
  • Team Link Extend

Enterprise Plan Pricing – Custom quote. Source – LinkedIn Website

Is LinkedIn Sales Navigator worth it?

Yes, LinkedIn Sales Navigator is definitely worth for B2B marketers and sales professionals.

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