Creating Facebook Business Page is essential for any business and it makes it easier for your target audience to discover and interact with your brand online.
1. Sign up for a Facebook business page
To create a Facebook page for your business first you need to log into your personal Facebook account and then you can sign up for your Facebook business page. Your personal Facebook account information will not be visible to your followers on your business page.
2. Tap to select a category
There are two different type of pages “Business/Brand” or “Community/Public figure”. available in Facebook. Select the type of page which you want to create. In this blog, let’s assume you are creating a page for a business or brand, so click the Get Started button for that option.
3.Enter your Business or Brand information
For your page name, use your actual business name so people are likely to search for when trying to find your business/brand.
To select category, enter a word or two in the category box that describes your brand/business and Facebook will suggest some options for you to choose. Select the category which is relevant to your business and your customers are most likely to recognize when they think about your brand.
After selecting your category, you need to enter further details, like your address and phone number. The address and phone number are not mandatory but we recommend you to enter the address of your business and phone number so your customers can reach out to you.
4. Upload your profile picture
Next, select a photo to upload as your business page profile picture. Your profile picture makes a first impression about your brand when a user visits your business page. Brands commonly use their company logo as their profile picture, if you like to use any other photos, ensure the photos you select align with your brand and are easily resonates with your brand.
Facebook profile picture displays at 170 x 170 pixels on desktop version and 128 x 128 pixels on mobile version.
After selecting a great photo, click Upload Profile Picture.
5. Upload Cover Photo
Now it’s time to select your cover image, the most important image on your Facebook business page. cover photo is the background image that displays on your Facebook Business Page, similar to your personal Facebook account.
The cover photo for your Facebook business page should be at least 400 pixels wide and 150 pixels tall.
After selecting an appropriate image, click Upload a Cover Photo.
Awesome! You have created Facebook business page.
6. Create your username
Your username, also called your vanity URL, this is how your followers can find you on Facebook.
Your username can be up to 50 characters long, it should be easy to type and remember for your followers.
7. Enter your business details
It is essential to enter information in all of the fields in your Facebook Page’s About section right from the top to bottom. Click Edit Page Info in the top menu of your business page to fill out the necessary information.
This is a short description that displays in search results. Write a short description about your brand, maximum 255 characters allowed to write description.
Select all the additional categories which is relevant to your business here to make sure Facebook shows your business page to all the right users.
Enter all the contact details you want to make public to your followers, like your business phone number, website, and email.
Enter the location of your business. if your followers would like to visit your office in person and ensure that your business location marked correctly on the map. You can also add details about your service area, so your customers aware, for example, which neighborhoods you deliver to.
If your business is open to the public during specific hours, enter your office hours here. This information will appear in search results.
Tap Save Changes under each section to save your changes as you go.
8. Invite Friends to Like Your Business Page
Facebook will indicate you to invite your current Facebook friends from your personal account to like your new Facebook business page. Your Facebook friends can add value to your new Facebook Business Page by liking your page and sharing your page to their network to reach wider audience. It is recommended to invite your friends to like your new business page.
9. Add a Button to Your Business Page
After you enter all of your essential information into your Facebook business page, you should add a button to your business page, which will appear in the top right-hand of your business page below your cover photo. This button acts as your Facebook page’s call-to-action (CTA) and is free to use. Adding a relevant CTA to your business page allows you generate leads, drive traffic to your website and close more sales. Book with You, Contact You, Learn More, Shop, or Download are the different types of buttons available.
10. Tell your Brand’s story
There’s a section of your Facebook business page where you can write a longer description of your business.
In this section, you can write a detailed description of what your business offers to your customers and why they should Like or follow your brand.
11. Publish your first post
Create and publish relevant content on your business page to reach wider audience and attract more followers.
You could also create different type of posts like an event or product offer or you can go live by just selecting one of the options in the Create box at the top of your page.
Ensure that your post offers great value for your audience when they visit at your Facebook page and start following your brand.
12. Be Active
You need to be active on Facebook in order to promote your business page and grow an audience. For example, you need to be frequent in posting on your business page and you will also want to actively participate in relevant groups where your target audience is likely spending their time.