How to Create a Pinterest Business Account in 2024?

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Pinterest currently has 498 million monthly active users across globe and it is the fourth most popular social media platform in the United States. (Source – Pinterest)

28 percent of all marketers across globe use Pinterest to market their product or service. (Source – Statista)

In terms of ranking, Pinterest ranks ahead of Twitter, LinkedIn, WhatsApp, and Snapchat. According to a research, approximately 28% of US adults have a Pinterest account.

Pinterest is one of the Social Media networks to boost huge website traffic in the world.

How to Setup a Pinterest Account for Business?

There are three different methods to create a Pinterest business account. You can create a new Pinterest business account from scratch, add a business profile to your personal account or convert your personal account to business account.

Create/Setup a new Pinterest for Business Account from Scratch?

1. Go to the Business tab at the top of the Pinterest home page
2. If you already have a personal account, please log out.
3. Click the Sign-Up Button 
4. Share your email address, enter your age and create strong password
5. Tap Create Account
6. Please enter your Pinterest business details, including business name, website, country, and language.
7. Add a profile picture, since it is a business account its recommended to add your company logo as a profile picture
8. Select a category from the drop-down menu under “What’s the focus of your brand?”
9. Choose your business type from the “Describe Your Brand” section
10. Let Pinterest know if you are interested in running ads on the platform
11. Claim your website by adding URL of your website in the claim section

Excellent, now you have created your Pinterest business account.

How to Add a Business Profile to Your Existing Personal Pinterest Account?

1. Login to your personal Pinterest account and Tap on the dropdown menu in the top right corner.
2. From the drop-down menu click Add a free business account
3. Hit Get Started
4. Enter your Pinterest business details, including business name, website, country, and language.
5. Please add a profile picture which represents your business
6. Choose a category from the drop-down menu under “What’s the focus of your brand?”
7. Select your business type from the “Describe Your Brand” section
8. Let Pinterest know if you are interested in running ads on the platform

Amazing, you have added your business profile to your existing Personal Pinterest account.

Convert a Personal Pinterest Account to a Pinterest Business Account by following below steps.

With few click you can convert a personal Pinterest account to a business Pinterest account. Let’s check out how to find the option to convert to a Pinterest business account below.

1. Hit the drop-down arrow in the upper right corner of Pinterest
2. Click Settings
3. Select Account Settings
4. Scroll down to Account Changes
5. Select Convert Account
6. Ensure that the email address is the one associated with your Pinterest personal account
7. Next, hit Continue

Well done you have successfully converted your Personal Pinterest Account to a Business Pinterest Account

How to claim your website on Pinterest?

1. Tap the drop-down menu in the upper right corner of Pinterest
2. Click Settings
3. Hit Claim
4. Enter your company website URL in the “Claim your website” section
5. Select Claim
6. Click Claim option (You can add an HTML tag to your website or Upload an HTML file to your website’s root directory)
7. Enter the tag or upload the HTML file to your website in another tab, and then return to your previous Pinterest tab and select Next
8. Tap Submit for Review and wait for Pinterest to verify (they’ll email you within 24 hours)

You can also claim your Instagram account, YouTube channel and an Etsy shop on your Pinterest business account by adding relevant links.

Why you need to claim your website with Pinterest?

This is essential because it allows Pinterest to attribute all the content saved from your website to the Pinterest platform for you!

It helps in gaining more followers as your audience were able to see you as the author of the content as it’s shared on the Pinterest platform.

How to create a Pinterest Board?

From you Pinterest business profile, tap the plus sign over Create a Board. Add a descriptive title. Next, identify the board on your profile and click the pencil icon.

Add a description that includes keywords.

Choose a category for your board. This helps with SEO.

Upload a fitting cover photo.

How to create your first Pinterest Pin?

From your dashboard, tap the plus sign in the upper right corner.

Add a title to your pin and write description within 500 characters. Ensure to include keywords and related hashtags while writing the description.

Add a destination link, where you want your audience to land on your website. Ensure your company website URL works, and make sure it is relevant to the pin’s content.

Please Upload an image or video. Pinterest lets you to crop, enter text and add logos in the Pin editor. Ensure to use a high-quality file while creating a Pin.

Tap Publish and select the board you want to add your Pin.

What are the benefits of using Pinterest?

1. Boost awareness of your brand
2. Drive traffic to your website
3. Build Trust
4. Generate new leads
5. Increase sales

Some of the common misconceptions about Pinterest

• Only female audience are active on Pinterest
• People only share food and wedding content (travel, clothing, home decor and others are huge too)
• My target audience are not on Pinterest
• I can’t manage another platform

FAQs Regarding Pinterest Business Accounts

Is a Pinterest business account free?

Yes, Pinterest business accounts are free, like personal Pinterest accounts.

How many accounts you can have on Pinterest?

You can have up to four accounts on Pinterest in any combination of personal or business account.

Can you have both personal Pinterest account and business Pinterest account?

Yes, you can have both personal Pinterest account and a business account which are completely different from one another.

The advantage of adding your business account to your personal account is you can easily switch between the two without going through the entire login process again.

How to Remove/Delete a Business Account from Pinterest?

To remove a business account from Pinterest, tap the dropdown menu in the top right corner > Settings > Account Settings.

Scroll down to the bottom of the screen, and you will see options for how to remove business account from Pinterest. 

Tapping Deactivate Account will hide your Pins and profile. Deactivating Pinterest account will also remove any links connected to other social media platforms. You can reactivate your Pinterest business account again at any time by just logging back in.

Hitting Close Account will delete all your Pinterest account data, Boards and Pins permanently – you won’t be able to get them back. Tapping close account will send you an email with the final confirmation to delete your account.