25 Interesting Statistics For Email Marketing 2022

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General Email Marketing Statistics

1. According to Statista’s research, the number of active email users is forecasted to reach 4.6 billion in 2025. 
2. 306 billion plus emails were sent and received every day across globe
3. 89% of marketers use email as their primary marketing channel for generating leads. (Mailigen)
4. 61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently. (Marketingsherpa)
5. 88% of users agree they are more likely to respond to an email positively if it has been specifically crafted for them.
6. 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020)
7. 82% of marketers send emails with not more than 60 characters in the subject line for better results (Convince & convert)
8. Emails related to Hobbies, Government, and Arts/Artists have the highest open rates (Mail Chimp)
9. 21.33 % is the average open rate for email newsletter across all industries (Mail Chimp)
10. 81% of the users check their email on smartphones, 74% on desktop/laptop while 21% on tablet and 2% on a smartwatch. (Adobe)

Email Marketing Statistics on Mobile

1. Apple iPhone and Gmail are the most popular users for opening emails on mobile (Campaign Monitor, 2019)
2. 41. 9 % of the emails were opened on a mobile device (Litmus)
3. 69% of web customers are influenced by a company’s emails to make a purchase from their smartphone (Disrupting Advertising)
4. According to research by Campaign Monitor, 23% of consumers who open an email on a mobile device will tend to open that email again
5. Mobile friendly email is the second most used tactic by email marketers to improve their performance (HubSpot)

B2C Email Marketing Statistics

1. 59% of consumers say emails impacts their purchase decisions (Sales Cycle)
2. 42.3% of American consumers subscribe to email lists to receive savings and discounts (elevently)
3. In B2C market, consumers trust email is more likely to be around in 10 years while compared to most popular channels like Facebook, Twitter, and cable television (Litmus)

B2B Email Marketing Statistics

1. 81% of B2B marketers say email newsletters are their most used form of content marketing (Content Marketing Institute, 2020)
2. 59% of B2B marketers say email as their top channel for revenue generation (Emma)
3. 87% of B2B marketers agree email is one of their top organic distribution channels. (Content Marketing Institute, 2020)
4. 93% of B2B marketers use email channel for distributing content across globe

Email Marketing Spam Statistics

1. 14.5 billion spam emails are sent every day (Spam Laws)
2. For every 12.5 million spam emails, 1 will get a response (Tech Radar)
3. China is ranked number 1 in most live spam emails sent which is followed by the US and then Russia (Spamhaus)