Facebook had over 10 million advertisers on their platform in Q3, 2020 to promote their product and service (Source – Statista).
Facebook for Advertising is the use of Facebook platform to advertise. This activity will allow you to promote products and services of your company into a wider audience. You will have to create and publish advertisements to attract your prospects and customers on Facebook.
Why Facebook Advertising?
Facebook is the leading social media platform with more than 2.8 billion monthly active users. Facebook is an excellent platform to get started with social media advertising to target your customers across globe.
What are the types of Facebook ads?
Here’s the list of different types of Facebook ads to consider
You can create a photo ad from your Facebook Page by uploading and boosting a post with an image.
According to a Facebook study, a series of photo-only ads generate more unique traffic while compared to any other ad formats.
2. Video Ads
With Facebook Video Ads tell your brand’s story with sight, sound and motion. Even if you are small organization or larger organization there’s a video ad for any business, any budget or any goal.
3. Stories Ads
73% of people in the US acknowledged that stories enable them to experience new things outside their everyday lives.
There are four million advertisers using Stories ads every month according to Facebook.
4. Messenger Ads
More than 1.3 billion people use Messenger app every month to chat with friends and family. Messenger ads are Facebook ads which are placed in the Chats tab of the Messenger app. Ads will be displayed between the conversations.
5. Carousel Ads
Carousel ads format is available for Facebook, Instagram, Messenger and Audience Network and let you showcase up to ten images or videos in a single ad, each with its own link.
6. Slideshow Ads
Slideshow ads lets you create an eye-catching slideshow from photo that you already have.
It allows you to highlight the benefits of your product, display your products to your audience, lets you tell your brand story and show how your product works.
7. Collection Ads
Collection ads is an ad format which lets people discover, browse and buy what you offer. People can click an ad to learn more about a specific product/service, all within a fast-loading experience.
8. Playable Ads
Playable ads is an ad format which is good for mobile advertisers to attract high quality users by offering try their app before downloading the app.
What is Facebook Advertising Strategy
To advertise on Facebook, you need to have a Facebook business page, if you haven’t created one, please create now.
Step 1 – Go to Facebook Ads Manager to create your ad campaign
Step 2- Choose your objective
Determine what you want to achieve from this Ad. It could be
1. Creating Brand Awareness
2. Increase downloads of your app
3. To generate sales on your website
4. Lead Generation
5. Boost Engagement
6. Promote video views
Step 3- Pick your Audience
Facebook lets you choose your target audience by age, location, interest and behaviour which is relevant to your business.
You can reach out to male audience under the age of 35 based in NY, US who are interested in watching movies.
Step 4 – Determine where to run your Ad
Select where do you want to run your ad, whether on Facebook, Instagram, Messenger, Audience network or across all. You also have an option to choose to run ads on specific mobile devices according to your interest.
Step 5 – Set your Budget
Facebook Ads lets you to enter your daily or lifetime budget, and the time period to run your ads on the platform.
You can create an ad to run for one week with a daily budget of $ 11.
Step 6 – Select an Ad Format
You can choose from Six different Ad format to run ads based on your interest and your campaign goal.
Step 7 – Place your Order
Next you need to submit your order, it goes to Facebook Ad action which helps to promote your ad to your target audience.
Step 8 – Track and Manage your Ad
You can measure the performance of your ads, based on the performance you can tweak your other ads. If one of your ads is doing excellent you can try to replicate the same with your upcoming ads.