Top 35 LinkedIn Interesting statistics every marketer must know in 2021

LinkedIn is one of the most popular social media platforms for professionals to network.

Let’s check out the top 35 interesting LinkedIn statistics every marketer should know.

1. LinkedIn has more than 774 million members. (Source – LinkedIn)

2. 57 million plus companies were listed on LinkedIn.

3. 210 million plus job applications were submitted every month on LinkedIn.

4. 40 million plus members are using LinkedIn to search jobs every week.

5. 57% of LinkedIn users are men and 43% users are women. (Source – Hootsuite 2020)

6. 27.1% of internet users in Canada across all devices use LinkedIn every month. (Source – eMarketer)

7. 59.9% of LinkedIn’s users are between 25 and 34 years old. (Source – Hootsuite)

8. 4 people were hired every minute on LinkedIn

9. Content creation increased by 60 percentage in the year 2020 (Source – LinkedIn)

10. 57 % of LinkedIn users login to the platform through their mobile devices.

11. LinkedIn users are 20X more likely to reshare a video post. (Source – LinkedIn)

12. An advertisement on LinkedIn can reach 13 percentage of world’s population. (Source – Hootsuite 2020)

13. 65 million plus decision makers are using LinkedIn.

14. 96 percentage of Business to Business(B2B) marketers use LinkedIn for organic content distribution. (Source – CMI)

15. 80 percentage of B2B content marketers use LinkedIn paid ads.

16. 33% of B2B decision makers use LinkedIn to research about the company before they buy. (Hootsuite 2020)

17. More than 10,000 B2B product pages were listed on LinkedIn.

18. 61 million plus Senior level influencers are on LinkedIn. (Source – LinkedIn)

19. LinkedIn post with images get 2X higher engagement rate. (Source – LinkedIn)

20. 30 percentage of brand’s engagement on LinkedIn comes from employees of that particular brand.

LinkedIn user’s statistics by region.

1. 212 million plus users from APAC region

2. 202 million plus users from EMEA region

3. 199 million plus users from NAMER region

4. 118 million plus users from LATAM region

5. 40 million plus users from MENA region

General Statistics about LinkedIn.

1. More than 16,000 employees were working at LinkedIn around the globe

2. LinkedIn has 33 offices world wide

3. LinkedIn is available in 24 languages currently across the globe.

4. LinkedIn turned 18 years old in this year May 5, 2021.

5. LinkedIn is the most trusted social network platform in the U.S (Source – eMarketer)

Growth Statistics about LinkedIn.

1. LinkedIn surpassed 10B USD revenue in Q4 FY2021

2. 27% year over year growth in revenue in Q4 FY2021

3. 30% year over year growth in platform engagement in Q4 FY2021

4. 1B USD revenue surpassed for LinkedIn marketing solutions Q4 FY2021

5. 1 million hours of learning content were watched each week in Q4 FY2021

How to add resume on LinkedIn in 2021?

Are you wondering how to add resume on LinkedIn?

Follow the steps below to upload your resume to LinkedIn.

There are two different ways to add your resume on LinkedIn platform after LinkedIn’s 2020 design update:

  1. Add/Upload your resume to your LinkedIn profile as featured media.
  2. Add/Upload a resume every time you apply for a job using LinkedIn’s easy apply function.

LinkedIn allows you to convert your LinkedIn profile into a resume PDF if you keep updating your LinkedIn profile up to date, which comes handy when you are applying for a job.

How to Add/Upload your resume to LinkedIn as “Featured Media”

LinkedIn helps users to add articles, links, and files to their profile. If you want recruiters to read your resume when they find you on LinkedIn, you should upload a resume under your name and headline as “Featured Media” in your LinkedIn profile section.

Below are the steps to follow how to upload your resume on your LinkedIn profile:

Step 1:  Select the Me icon at the right-side top of your LinkedIn home page

Step 2; Click view profile.

Step 3: Hit the “Add profile section” button, and select the “Featured” tab.

Step 3: Choose “Media” and select the resume file which you want to upload from your desktop computer.

Excellent your resume has been uploaded to your LinkedIn profile.

How to Add/Upload your resume to LinkedIn using “Easy Apply”

The excellent way to add/upload your resume on LinkedIn is to upload a targeted resume every time you apply for a job using LinkedIn’s “Easy Apply” feature.

Follow the below steps to upload your resume to LinkedIn during applying for a job.

Step 1: Select the Jobs icon from your LinkedIn home page.

Step 2: You will find a list of jobs which is recommended by LinkedIn. Select on the particular job listing to know more information.

Step 3: By selecting Easy apply icon you can easily apply for a job.

Step 4: Click “Upload Resume” to add a new resume file.

Step 5: Hit “Submit Application”.

Done you have been successfully updated your resume.

LinkedIn allows you to save up to four most recent resumes of yours, which helps you to update your resumes and target different jobs. You can find your saved resumes under LinkedIn’s job application settings, and you can easily update them.

If you would like to remove your resume from LinkedIn, you can remove it by clicking “delete” on the LinkedIn application settings page or featured media page, depending on where you uploaded your resume.

Should you add your resume to LinkedIn?

You should add your resume directly to your LinkedIn profile if you are actively looking for a job. Your LinkedIn resume will be visible to recruiters who are actively hiring.

What are the resume file formats supported on LinkedIn?

PDFs, .doc, and .docx are the different file formats supported on LinkedIn.

Top 20 Statistics on Content Marketing every marketer must know

The importance of content marketing is to create and distribute relevant content so that your prospects and customers can learn about your business, expertise, and products or services.

Let’s check out the top 20 content marketing statistics every marketer must know while creating their content marketing strategy.

  1. 70% of content marketers are very actively investing in content marketing strategy. (HubSpot, 2020 (Source – HubSpot 2020)

2. 89% of content marketers used blog posts in their content marketing strategy in 2020. (Source – Content Marketing Institute, 2020)

3. 94% of marketers use social media for content distribution. (Source –SEMrush, 2019)

4. 87% of video marketers say that video has increased traffic to their website. (Source – Wyzowl, 2020)

5. 41% (116 million people) are listening to a podcast every month, and 22% listen to podcasts weekly. (Source – Edison Research)

6. 78% of Chief Marketing Officer’s agree customized content is the future of marketing. (Source- Demand Metric)

7. 58% marketers said original written content is the most essential type of content outperforming visuals and videos. (Source – Social Media Examiner)

8. 71% of a B2B decision makers stated they reviewed a blog while on their buying journey. (Demand Gen Report)

9. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Source – Animoto)

10. 51% of business agree updating the old content has proven the most efficient tactic implemented. (SEMrush, 2019)

11. Video content has become the most frequently used content format in content marketing strategy, overtaking blogs and infographics. (HubSpot, 2020)  

12. Approximately 212 million people i.e., 75% of Americans age 12 plus are now familiar with podcasts. (Source – Edison Research, 2020)

13. 40% of marketers convey content marketing is a very essential part of their overall marketing strategy. (HubSpot, 2020)

14. Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads (Source- Demand Metric)

15. Businesses that use content marketing have more conversion rates 6x higher on average than those who do not (Source – Aberdeen Group)

16. 78% of business have a team of one-to-three content creation specialists. (SEMrush, 2019)

17. WordPress users publish about 70 million new blog posts and post 77 million new comments each month. (WordPress, 2020)

18. 24% of marketers planning to increase their investment in content marketing in 2020. (HubSpot, 2020) 

19. There are over 48 million podcast episodes in existence as of April 2020. (Source – Podcast Insights, 2020)

20. 67% of the business use organic traffic to measure their content success. (SEMrush, 2019)

If you are wondering what are the strategies for content marketing, please check out this guide.

Facebook Specs for Ads in 2021 the ultimate cheat sheet

Facebook is the leading social networking platform and advertising on Facebook is essential to attract all types of audiences across globe.

What are the specs for Facebook ads?

In this guide you will learn about the Facebook ads size and specifications to get acquainted with Facebook ads.

1. What is Facebook Image Ads Size and Specifications

You can use the image format in the Facebook News Feed to promote your product, service or brand. Select an exciting image of a product to encourage people to learn more about it, or use an eye-catching photo to market your brand personality.

Design recommendations

  • File type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: write up to 125 characters 
  • Headline: write your headline within 40 characters 
  • Description: write your description within 30 characters 

Technical requirements

  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect ratio tolerance: 3%

Panoramas or 360 photos

For interactive experience, Panoramas and 360 photos could be used on Facebook with some specific objectives. Facebook recognise panoramas and 360 photos and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

2. What is Facebook Video Ads Size and Specification

You can use the video ad format in the Facebook News Feed to promote your product, service or brand in new ways. Add movement and sound to capture attention quickly and market unique features of a product or tell your brand story.

Design recommendations

  • File type: MP4, MOV or GIF 
  • Ratio: 4:5 
  • Video settings: your video settings need to be H.264 compressed, square pixels and need fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps
  • Resolution: minimum 1080 x 1080 pixels 
  • Video captions: Optional, but recommended
  • Video sound: Optional, but recommended

Videos should not have edit lists or special boxes in file containers.

Text recommendations

  • Primary text: write within 125 characters 
  • Headline: your headline should be within 40 characters 
  • Description: write the description within 30 characters 

Technical requirements

  • Video duration: your video needs to be minimum 1 second to maximum 241 minutes
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels

360 videos

For specific objectives, you can use a 360 video. When your followers view this type of ads, they have an option to turn their device or drag their finger to move around within the video and can explore 360 angles.

3. What is Facebook Carousel Ads Specifications

You can use the carousel format in the Facebook News Feed to promote up to ten images or videos within a single ad, each image or video with its own link. With more creative space within an ad, you can market different products, highlight specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Design recommendations

  • Image file type: JPG or PNG 
  • Video file type: accepts MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: 125 characters is the limit 
  • Headline:  write your headline within 40 characters 
  • Description: write your description within 20 characters 
  • Landing page URL: mandatory to add your landing page URL

Technical requirements

  • Number of carousel cards: you can add 2 to 10 cards
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB
  • Video duration: minimum 1 second to maximum up to 240 minutes
  • Aspect ratio tolerance: 3%

4. What is Facebook Collection Ads Size and Specifications

You can use the collection ad format in the Facebook News Feed to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

A collection ad in Facebook News Feed includes a cover image or video followed by four product images. When your follower clicks on a collection ad, they will see an Instant Experience – a full-screen landing page that drives engagement and nurtures interest and intent. 

Design recommendations

The cover image or video that is appeared in your collection ad uses the first media asset from your Instant Experience.

  • Image type: JPG or PNG 
  • Video file type: accepts MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: 125 characters is the limit 
  • Headline: write your headline within 40 characters 
  • Landing page URL: landing page URL is mandatory to run the ad

Technical requirements

  • Instant Experience: Required
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB

If you are wondering how to create your Facebook ads, please check out this guide.

Cost for LinkedIn Premium

39% percentage of members in LinkedIn pay for LinkedIn premium according to the research by Kinsta and 80% B2B leads are coming from LinkedIn.

LinkedIn Premium is predominantly used by customers in the United States (150 million), India (50 million), China (42 million) and the UK (25 million). Source (cio.com)

Price of LinkedIn Premium

LinkedIn Premium is offered in four different plans and costs, ranging from $29.99 to $59.99 per month for job seekers, $79.99 per month for sales professionals, and $119.95 per month for recruiters.

1)  Premium Career

2)  Premium Business

3)  Sales Navigator Pro

4)  Recruiter Lite

How much LinkedIn Premium Career cost

The main objective of LinkedIn Premium Career is for job seekers to easily connect with the hiring managers. This plan includes:

  1. You can send 3 InMail messages per month to anyone on LinkedIn
  2. This plan allows you to see who viewed your profile over the last 90 days
  3. Receive applicant Insights to see how you compete with other candidates
  4. Get access to 15,000 plus learning courses to upgrade your skills
  5. Interview preparation materials to get prepared for your next interview

Cost: 29,99 USD per month, or 239.88(33% less) billed annually.

LinkedIn Premium for Business

This plan is helpful for companies who want to grow their online presence by promoting and expanding their business. This plan includes:

  1. You can send 15 InMail messages per month
  2. This plan allows you to check who viewed your profile over the last 90 days
  3. Browse unlimited profiles on LinkedIn
  4. Get deep insights into company’s growth and functional trends
  5. Unlimited access to online courses
  6. Receive applicant Insights to see how you compete with other candidates

Cost: 47,99 USD per month or 575.88 USD (33% less) billed annually.

LinkedIn Sales Navigator plans and price

Sales navigator provides three different plans. It helps sales professionals to generate new leads, clients, and get information about target accounts.

Sales Navigator Professional

LinkedIn Sales Navigator Professional plan offers 

  • 20 InMail messages per month
  • 1,500 saved leads
  • Advanced lead and company search
  • Custom lists
  • Lead and account alerts
  • Notes and tags

Sales Navigator Professional plan Costs – Sales Navigator charges $64.99 per user per month, billed $779.88 annually. Source – LinkedIn Website.

Sales Navigator Team Plan

The Team plan includes all the features from the Sales Navigator Professional plan plus a few more additional advanced features,

  • 30 InMail messages per month
  • 5,000 saved leads
  • Team Link
  • CRM integrations
  • 25 out-of-network unlocks per month

Sales Navigator Team Plan Costs – Sales Navigator charges $103.33 per user per month, billed $1240.00 annually. Source – LinkedIn Website.

Sales Navigator Enterprise Plan

The Enterprise plan provides all the features from the Professional plan and Team plan plus a few more additional advanced features,

  • 50 InMail messages per month
  • 10,000 saved leads
  • Team Link Extend

Enterprise Plan Subscription Costs – LinkedIn provides custom pricing for Enterprise plan. Source – LinkedIn Website.

LinkedIn Recruiter

This plan is exclusively for companies to find out and hire the most qualified employees.

LinkedIn recruiter offers two different plans Recruiter Lite basic plan and LinkedIn Recruiter corporate plan.

Recruiter Lite basic plan cost

  1. You can send 30 InMail messages per month
  2. Automatic candidate tracking
  3. Unlimited access to LinkedIn learning
  4. Advance search options
  5. Only one seat available per account
  6. The option to see who viewed your profile
  7. Reports are available for tracking

Cost: 119.99 USD per month or 1199.40(17%less) billed annually

LinkedIn Recruiter corporate plan cost

  1. You can send 150 InMail messages per month
  2. Automatic candidate tracking
  3. Unlimited access to LinkedIn learning
  4. Advance search options
  5. Bulk messaging option
  6. The option to see who viewed your profile
  7. Reports are available for tracking

Cost – 835USD per month or 8399 USD billed annually.

Comparison Between Free LinkedIn account and Premium LinkedIn Accounts

Lets check out the difference between LinkedIn free account and premium accounts.

LinkedIn Basic Account

With LinkedIn basic account you can

  1. Find and reconnect with colleagues and classmates.
  2. Request and provide recommendations.
  3. Search for and view profiles of other LinkedIn members.
  4. Receive unlimited InMail messages.
  5. Save up to three searches and get weekly alerts on those searches.

LinkedIn Premium Account

LinkedIn Premium subscriptions offers multiple features which are not available in the basic account.

  1. Premium career helps you get hired and get ahead in your professional life.
  2. Sales Navigator helps you generate leads and build your clientele.
  3. Recruiter Lite helps you find and hire talent.
  4. Premium Business offers you to get deep business insights and further expand your business online.
  5. LinkedIn Learning helps you improve your skills and learn new ones.

LinkedIn Learning and LinkedIn Salary (a service launched by LinkedIn in November 2016 to track and analyze salaries globally) are now available with all four versions of LinkedIn Premium. Job seekers can also check how they compete against other potential applicants using LinkedIn Salary.

According to LinkedIn, professionals can check about specific businesses, including trends in headcount, geographic expansion, employee turnover and other information useful for research analysis before applying for the job in that particular company.

All of the above LinkedIn premium plans are available for one-month free trial.

Benefits of LinkedIn Premium

Below are the top benefits of using LinkedIn Premium.

  1. To send direct messages to anyone on LinkedIn even if you are not connected
  2. To check who’s viewed your profile
  3. Unlimited profile search
  4. Access to LinkedIn learning courses
  5. Advanced search options

How to subscribe to LinkedIn premium?

  1. Go to LinkedIn home page
  2. Hit the Me icon at the top right side of your LinkedIn homepage.
  3. Tap Settings & Privacy from the dropdown menu.
  4. Select Account preferences on the left rail.
  5. Under Subscriptions & payments, Tap Change next to Premium Subscription.
  6. Explore and select the plan that best meets your needs.
  7. Follow the prompts on the page to complete your upgrade.

Conclusion;

If you like to try any of the LinkedIn premium solutions based on your needs, you can just sign up for a one-month free trail if you are satisfied with your results, you can continue using it.

How to Create LinkedIn Polls?

You are here because you have seen a lot of polls on your LinkedIn feed lately. In this guide you can learn how to create your LinkedIn poll, benefits of LinkedIn polls and FAQ’s regarding LinkedIn polls.

You can create your LinkedIn polls from your mobile device and on your desktop computers and you need to follow the same steps.

LinkedIn polls can be created from your professional profile (individual account), company page, showcase page, group, and even inside an event on LinkedIn platform.

You and anyone checking your LinkedIn poll post can see how many people have voted to your poll while it is active and when it comes to an end.

How to Setup LinkedIn Polls?

1.First step – Go to your LinkedIn home page

2.Tap the option to Start a Post.

3.In the Create a Post window, select the (+) icon and tap the Create a Poll option.

4.Next, type in a question and you can add up to four poll response options. Currently, LinkedIn allows the participants to select only one response instead of choosing multiple responses. I highly recommend that your question should encourage the participants to choose one option that suits them well.

5.Select a time duration for poll responses from the drop-down menu and Tap ‘Done’. (Default option – 1 week, you can select minimum – 24 hours to maximum – Two weeks)

6.Post your poll to – LinkedIn Groups (if you are a member of a group) or Anyone across the LinkedIn network.

7.Final step is to complete the rest of your poll post. Ensure that you include 1–3 LinkedIn hashtags which are relevant to your poll topic to attract participants from outside of your immediate LinkedIn audience. When you are completed, hit Post to publish it.

When your poll has ended, take a look at who responded to it. LinkedIn will show you participants name, profile headline, and poll response.

Top 5 Benefits of LinkedIn polls

Check out the top benefits of LinkedIn polls below.

  1. Boost Engagement
  2. Drive website traffic
  3. Generate Leads
  4. Market Research
  5. Promote your product or service

Frequently asked questions about the LinkedIn Polls.

1.Who can see the vote on LinkedIn poll?

Only the author of the poll post can see who are voted. If you created a poll on your LinkedIn page admins of your page can see who are voted.

2.Can you create polls both on mobile and desktop?

Yes, you can create polls on both mobile and desktop.

3.How many options can a LinkedIn poll have?

A poll can have four options to select from.

4.How many times a participant can vote?

A participant can vote only once on a poll at a time.

5.Is there a character limit for LinkedIn polls?

Yes, LinkedIn poll questions are restricted to a maximum of 140 characters and options are limited to a maximum of 30 characters.

6.Can LinkedIn page admin create polls?

Yes, Admins of LinkedIn Pages can create polls.

7.Can you edit a LinkedIn poll?

No, you can’t edit a poll once it’s created.

8.Can you delete a LinkedIn poll?

Yes, you delete a poll at any time.

9.Can you reopen a poll after the closing date?

No, you can’t reopen.

10.Can LinkedIn pages vote on a poll?

Yes, a Admin of the LinkedIn page can vote on behalf of a LinkedIn page

11.Can the Author of the poll vote on their own poll?

Yes, the author of the poll can vote on their own poll.

12.Can you change or remove your vote?

Yes, you can change or remove your vote.

Conclusion

Now you know everything you need to know about creating a LinkedIn poll, to get you started. Create your first LinkedIn poll and share your feedback in the comments.

How to find out when did you join LinkedIn?

I was talking to one of the HR regarding a job opportunity recently and the HR asked me this question.

How long have you been using LinkedIn?

I knew I joined LinkedIn around 2011/2012 during my MBA college days but I didn’t know the exact date. So, I started searching in the LinkedIn account settings and it surprised me that I have joined LinkedIn on 14th November 2011, and I have been using LinkedIn for almost ten years now.

I remember that I received the invitation to join LinkedIn from one of my MBA classmates. Thanks to my classmate for introducing me to LinkedIn and I have made some amazing connections from LinkedIn over the years and it really helped me a lot with my Job.

I work in the Demand generation role and I have generated 100’s of leads across globe using LinkedIn. I do have 24k LinkedIn connections around the globe.

Here’s how to find the exact date when did you join LinkedIn

  1. Log into linkedIn.com
  2. Click Me icon in the right corner of your homepage
  3. Select Settings & Privacy option from the drop-down menu
  4. In the Data privacy section on the left side, Tap How LinkedIn uses your data
  5. Click Manage your data and activity
  6. This list sumps up all your activity on LinkedIn
  7. Go to the last page and you will see the You Joined LinkedIn date – in my case, it is 14, November 2011.

Please check out my other interesting articles to get a hold of LinkedIn.

  1. Top 6 ways to grow your LinkedIn Network
  2. How to generate Leads from LinkedIn?
  3. How to create a LinkedIn Page for your business?
  4. How to Upload or Change Your LinkedIn Background Photo?
  5. What is LinkedIn Sales Navigator and Its top Benefits?
  6. What is LinkedIn for Recruiters?
  7. LinkedIn Advertising how to?
  8. Cost of LinkedIn Sales Navigator

How long have you been on LinkedIn? Please do share in the comment section, I would love to hear from you.

LinkedIn Advertising how to?

In this LinkedIn advertising guide, you can learn about why LinkedIn Ads, the different types of Ads in LinkedIn, how to create your LinkedIn Ad and tips and tricks to remember while creating your LinkedIn Ad campaign.

Why LinkedIn Ads?

LinkedIn ads provides you a wonderful opportunity to promote your brand, drive website traffic, generate new leads and convert more sales.

Types of Ads in LinkedIn

There are four different types of Ads in LinkedIn.

    1. Sponsored Content

    2. Messaging Ads

    3. Dynamic Ads

    4. Text Ads

1. LinkedIn Sponsored Content

Sponsored content allows you to generate leads, boost brand awareness, and build relationship at each stage of your sales funnel.

Sponsored ads display on your prospects LinkedIn feed whom you want to target. This ad format is labelled as promoted to differentiate from other content on LinkedIn platform.

There are 4 different formats of Sponsored Content Ads.

1. LinkedIn Single Image Ads

Single image ads display on LinkedIn’s home page and look similar to regular content posts, but it is labelled as promoted by LinkedIn to differentiate from regular content and it is a paid post.

Goals of the Single Image Ads: Boost brand awareness, drive website visits, increase engagement, drive website conversions, improve lead generation and attract job applicants.

2. LinkedIn Video Ads

LinkedIn video ad allow you to show your audience about your brand’s story instead of telling. This ad format is good for launching new product, boosting thought leadership, sharing your customer experience and etc.,

Goal of the Video ads – To increase video views

3. LinkedIn Carousel Ads

Carousel Ads provides you an opportunity to tell your brand’s story with a swipeable series of cards.

Goal of the Carousel ads – Boost brand awareness, drive website visits, increase engagement, boost website conversions, and improve lead generation.

2. LinkedIn Sponsored Content

Messaging Ads allows you to directly reach your prospects via LinkedIn Messaging which delivers your message to their inbox, previously known as Sponsored InMail.

3. LinkedIn Dynamic Ads

Dynamic Ads utilize LinkedIn profile data – like photo, company name, and job title – to personalize ads

There are 3 different types of LinkedIn Dynamic Ads.

1. Follower Ad

It allows you to promote your LinkedIn company page or Showcase page to boost your audience to follow your company page on LinkedIn just with a single click from their desktop application.

2. Spotlight Ad

It allows you to boost website traffic, generate event registration or highlight a new product.

3. Jobs Ad

It allows you to attract relevant job applicants by personalizing ads to reach to top talents on their mobile and desktop devices.

4. LinkedIn Text Ads

Text ads are simple and easy to create, but its compelling pay per click (ppc) or cost per impression (CPM) ads.

How to create a LinkedIn Ad?

Please follow the steps below to create your first LinkedIn ad.

Step 1: Setup a LinkedIn Page if you don’t have one already

LinkedIn page is mandatory to create Sponsored Content and Sponsored Messaging Ads. If you need help in creating one, please read our guide on how to create LinkedIn page for your business.

Step 2: Tap in to Campaign Manager or create an account.

Tap in to Campaign Manager platform, also known as LinkedIn’s ad manager to create your LinkedIn ad campaign and you can also track all your advertising activities, such as launching your campaigns, analysing reports and managing your ad campaign budget.

Step 3: Define your LinkedIn ad campaign objective

Determine what you want to achieve with your LinkedIn ads.

There are three different type of LinkedIn campaign objective.

  1. Awareness Ads
  2. Consideration Ads
  3. Conversion Ads

Step 4: Select your target audience

LinkedIn ads, lets you select your target audience by choosing a location, including job title, company name, industry type and personal or professional interests.

For your first LinkedIn ad campaign, LinkedIn recommends a target audience of at least 50,000 for Sponsored Content and Text Ads. For Message Ads LinkedIn recommends an audience size of 15,000 members to reach out.

Using Matched Audiences, LinkedIn lets you connect with people you already know in the past. You can also upload a list of email contacts to retarget them on LinkedIn to convert your old website visitors.

Step 5: Pick an ad format

Based on the objective you choose in the above section, you have the option to select from Sponsored Content options (single-image, carousel or video ads), Text Ads or Message Ads.

Step 6: Determine your budget and schedule

By default, Campaign Manager will show a budget range based on other competing bids for your target audience.

The initial 2-4 weeks were considered as a learning experience to identify what works or what doesn’t. LinkedIn recommends a daily budget of at least $100 or a monthly budget of $5,000 for testing your first LinkedIn add campaign.

Step 7: Test your ad

If you have selected for Sponsored Content or Text Ads, the Campaign Manager will display previews so you can get a glimpse of the final look of your ad. In case if you have selected Message Ads, you will be able to send a test message to yourself. Based on it you can do necessary changes if it is required.

Step 8: Enter payment information

You need to share your payment information before launching your ad to your prospects. Once you have entered the payment information, you are ready to launch your ad. This step is mandatory to launch your ad campaign.

Step 9: Track performance

Measure your LinkedIn Ad campaign performance by taping in to Campaign Manager, the first thing you will notice is the reporting dashboard for your LinkedIn ads. Review and analyse your ad performance metrics, access charts and demographics, or you can also export a CSV report to understand how does your ad campaign performed. Based on the report improve your future ad campaigns by creating similar campaigns which worked best for you in the past.

Conclusion

LinkedIn ads can be an incredibly effective way to increase brand awareness, drive traffic to your website, generate leads and convert more sales.

How to Twitter Advertising? Step by step guide

Twitter advertising is an excellent tool for advertisers to promote their product and services to reach existing and new users to drive traffic, generate leads and close more sales.

You will learn about how to create your first-ever Twitter ad campaign, the different types of Twitter ads, and why should use Twitter Ads and tips to remember when setting up your Twitter ads in this guide.

Why should you use Twitter Ads?

Below are the top 5 reasons to use Twitter advertising.

1. Twitter Advertising Is Performance Based

2. Keyword Targeting

3. Tailored Audiences

4. Twitter Ads are cost effective

5.  Twitter Engager Targeting

How to create your Twitter Advertising Campaign?

1. Set up your Twitter ads account

To get started with Twitter Advertising the first step is create or setup a Twitter advertising account.  

To create a Twitter advertising account head over to ads.twitter.com you can either login or sign up for a Twitter account.  Enter your country and time zone, then Tap Let’s go.

This allows you to access Twitter Ads Manager and its other features, like measuring your advertising campaigns and tracking metrics.

2. Select your advertising objective

Determine what you want to succeed with your Twitter ads campaign. The campaign objective which you pick determines which engagement types and actions you’ll pay for.

Twitter lets you choose from the three objectives below:

Awareness

  • Reach:  This goal helps you to increase your brand reach by Promoting your Tweets to wider audience. This ad billed per 1,000 impressions of your ad.
  • In-stream video views: This goal is to run a short video ad at the start of videos from Twitter’s premium content partners. For each video view you need to pay.

Consideration

  • Video views: This goal is to boost your videos to more no of people and to increase video views. For each video view you are charged.
  • App installs: This goal is to increase the downloads of your app from the different play stores. For each app download you are billed.
  • Website clicks or conversions: This goal is drive traffic to your website. For every click you are billed.
  • Engagements: This goal is to maximize engagement with your Promoted Tweets. For each engagement you are billed, but only on the initial engagement with each user.
  • Followers: This goal is to build your Twitter audience and grow new followers on the platform. For each new follower you are billed.

Conversion

  • App re-engagements: This goal is to reaching out to people who already have your app to open and use it. For each app click you are billed.

3. Define Campaign Details

After setting up your objective, you need to go to the “Campaign details” page. This is where you name your ad campaign, enter payment details, and determine your budget and schedule to run your ads.

When you are done completing the above information, tap “Next,” and you’ will be re directed to the “Ad Group” page.

4.Determine your ad group and bidding

Since you are creating your first Twitter ads campaign, I highly recommend you to focus on one ad group. As you become more comfortable with Twitter ads, you can segregate your campaign into different categories to target different audiences.

You can explore using different creatives, test different budgets and timing to check what works best for you.

Then, name your ad group and select a duration to run your ad by providing start date and end date.

Set the budget by providing how much money you are ready to pay for each engagement. It is recommended to select automatic bidding, Twitter will set your bid based on your budget to gain the best results at the lowest price.

4. Target the Right Audience

The three different targeting options help you to select the right audience for your ad.

Demographic targeting; Select your audience by gender, age, location, language and device.

Location targeting; You can target users in a specific location by using location targeting.

For example; If you want to target people who are based in NY it is possible using location targeting.

You can also target users by device(mobile/computer), OS platform Android/iOS) and carrier.

Audience features; This section allows you to target users based on specific interests like events, interests, behavior’s, and even movies/Tv shows users Tweet about.

5. Select your ad placement

The next step is to choose where you want your ad to display. The options are profiles, timelines and search result

Once you made your selection where you want your ad to display, click Next.

6. Review and Launch your campaign

The final step is to review all the options you have selected. If everything looks great and then hit Launch campaign to launch your first ad.

Marvellous, now you know how to create and launch a Twitter ad.

Types of Ads on Twitter

There are multiple types of Twitter ads to choose to help your brands goals.

1. Promoted Ads

Promoted ads are nothing but a promoted tweet which looks similar to regular Tweets and they are labelled as an ad.  The difference is that a brand is paying to display the tweets to people who are not already following that brand on Twitter platform.

2. Follower Ads

The Follower Ads format allow you to increase visibility of your brand and can be used to market an account to a targeted audience to boost awareness and gain new followers.

3. Twitter Amplify

This ad format allows brands to align their ads with premium video content from the most relevant publishers on the Twitter Platform.

4. Twitter Takeover

This ad format are the premium ads, used to boost your ads that generate results across the funnel by conquering the Timeline and Explore tabs on the Twitter platform.

This ad format helps brands to maximize reach and boost lifts across the funnel by offering brands exclusive ownership of Twitter’s premium ad format across devices like desktop and mobile,

5. Twitter Live

Twitter Live enables brands to broadcast their happiest moments to the world and allow audiences to join in real-time. Best for product launches and conferences to watch parties and fashion shows, Twitter Live helps advertisers maximize their best livestream content and boost conversation with the audiences that matter the most.

Conclusion

Twitter is an excellent tool for advertisers to market their products or services across globe that’s why every marketer should include it in their Social Media Marketing Strategy.

How To Instagram Advertising?

Instagram has one Billion monthly active users across globe and 33 percent of global Instagram audiences were aged between 25 and 34 years. (Statista)

Instagram has two million advertisers actively advertising on their platform according to Instagram.

To get started creating your first Instagram ad, log into your Facebook account, go over to your Facebook ads manager and start a new campaign.

What are Instagram ads?

Instagram ads are posts or Stories that a brand pays to promote to its users on their Instagram feeds. They look similar to regular Instagram posts, but it is promoted by a “Sponsored” label. These posts can also include a call-to-action button to drive traffic or conversions to their website.

How to create Instagram ads?

Instagram ads can be created by using Facebook ads manager after it got acquired by Facebook in 2013.

If you haven’t created a Facebook business page, please create one now to run your Instagram ads.

Instagram how to advertise?

Follow the below steps to advertise on Instagram.

1. Choose your ad objective

Once you create a new campaign, the first step in creating Instagram ads is to choosing the objective behind your ad.

The objectives of the Instagram ads are segregated into three different categories – Awareness, Consideration and Conversion.

The ad types which are available to choose from are:

  • Brand awareness: This goal is Ideal for newly launched brands who would like to create awareness about their brand. It can also be performed for old brands as well.
  • Reach: This goal is to boost your ads to reach wider audience.
  • Traffic: This goal is to direct users to visit a website, landing page or app.
  • Engagement: This goal is to encourage users to like, comment or share your ad, it’s best fit for creating engagement on your posts.
  • App downloads: This goal is to increase the download of your apps from the play store.
  • Video views: This goal is to boost the views of your videos.
  • Lead generation: This goal is to generate leads to your business by showing them relevant ads.
  • Messages: This goal is to encourage your target audience to interact with your brand to answer product questions, provide support or complete purchases.
  • Conversions: This goal is to get direct sales actions on your ads, such as adding payment info or making a purchase. Ideal for increasing sales.
  • Catalogue sales: This goal is for brands to show products from their product catalogue (you need to set up your catalogue first to use this format),
  • Store traffic: This goal is for brands promoting multiple business locations to drive more in-store visits.

2. Name your Instagram ad campaign

After choosing your ad objective, you need to name your campaign for future reference. This is the best way to keep track of your ads within the Instagram ads manager, so we highly recommend you to name your campaign with intention.

3. Select your ad placements

You can select where would you like to place your ads, whether you want to place it only on Instagram Platform or on Facebook, or on Audience network or on Messenger. Since you are advertising on Instagram please choose Instagram.  

4. Define your Target audience

Define your target audience from the following audience categories in the ads manager:

  • Location: Select your audience location based on your criteria like using postal codes and addresses for narrow targeting or by broad areas such as global regions or countries.
  • Age: You can choose your specific age group to target (starting from age 13 to all the way to 65+).
  • Gender: Specify which gender would you like to target, men or women for your ads.
  • Detailed Targeting: Broken into three subcategories:
    • Demographics let you include or exclude people based on life styles, employment and education.
    • Interests select users based on their Interests (Pages liked, activities attended and related topics)
    • Behaviours target user based on their behaviour like purchasing behaviours, activities involved and travel intentions.
  • Languages: Select your users language to target.
  • Connections: Choose users who already connected to your app, event or Page.

5. Determine your ad budget and schedule

You have two options to select between a daily budget and a lifetime budget. Daily budgets allow you to run your ads according to your daily budget, like how much money you would like spend each day (you can still select start and end date), while lifetime budgets will run for a specific duration of time.

If you choose a lifetime budget, you can also choose a specific duration for your ads to run. For instance, you want to run your ads only on weekdays or weekends.

6. Pick your Instagram ad format

The basic Instagram ad formats are:

  • Photo ads: These include a single image, so you want to ensure it’s a perfect one.
  • Carousel ads: Carousel ads allow users to horizontally scroll through multiple images or videos on their mobile device.
  • Collection ads: These allow users the ability to purchase products directly from the ad.
  • Video ads: These ads are video clips which can be from 3 seconds to 60 seconds long.
  • Stories ads: The life time of stories ads is 24 hours. These ads can be photos or videos that show in between user Stories as people scroll through the Stories they follow.

Excellent, now you know how to advertise on Instagram.