What are LinkedIn connections?

LinkedIn connections are people with whom you are connected on LinkedIn. By connecting you are able to send messages to your connections and see each other’s posts, job updates, work anniversaries, photos, articles, public and private shares on your LinkedIn homepage. 

What are LinkedIn followers?

By following someone on LinkedIn you see other LinkedIn member’s posts and articles that they share without being connected with them. In this case you can’t send message to the person whom you are following. To send messages you need to get connected.

How does LinkedIn connections work?

LinkedIn segregate people within your network as 1st, 2nd, or 3rd level connections.

  • 1st connections are people with whom you are connected directly by sending invitation to connect
  • 2nd connections are people who you share mutual connections with ie, you and Joe Gatos are both 1st level connections with James Murray
  • 3rd connections are members with whom you share extended network connections

LinkedIn encourages members to directly connect with people that you actually know in the real world. This method makes it easy for LinkedIn members not to deny any connection requests and not to mark them as people they do not know. If you try to connect with too many unknown people on LinkedIn and if they reject you as someone they do not know, then you will be temporarily restricted from connecting with other members unless you know their email address to connect.

How do I see how many LinkedIn connections I have?

You can check the number of LinkedIn connections you have in two ways.

Option 1;

Go to your LinkedIn homepage, and click my network option displayed on the top of your homepage, you will see the number of connections displayed on the left side below mange my network. If you have more than 500 plus connections you can click on that link, and it will display you the total number of connections you have

Option 2;

Go to your LinkedIn homepage, and select the Me icon displayed on top right side of your homepage. Click view profile you will see the number of connections displayed on your LinkedIn profile. In case if you have more than 500 plus connections you can click the link, and it will display you the total number of connections you have.

How do I check how many LinkedIn followers I have?

Go to your LinkedIn homepage, and select the Me icon displayed on top right side of your homepage. Select ‘Posts and Activity’ from the drop-down menu. This will direct you to your activity page, where you can see how many followers you have on the left side of your screen. You can then select that link and you can see your most recent followers, and also who you have followed recently.

Important point to remember is all LinkedIn connections are automatically followers, they do not have to select any follow button. If you would like to check how many actual followers you have, you must deduct the number of connections from number of total followers.

Are connections important on LinkedIn?

Yes, number of connections are important because you have an incredible chance to reach wider audience, drive traffic to your blog or website, generate leads and close more business. You can also become a LinkedIn influencer.

How many LinkedIn invites can I send in a week?

You can send 100 connection requests per week. But however, you don’t have any restrictions in receiving invitation to connect with someone.

Is there a limit to connection requests on LinkedIn?

Yes, you can’t send more than 100 connection requests in a week. You need to wait till next week to send other 100 connection invites.

What is LinkedIn Open Networker?

LinkedIn open networker (LION) are open minded people who would like to connect with anyone on the LinkedIn platform. They won’t reject any connection requests.

Please check out my other exciting articles to get a hold of LinkedIn.

  1. Grow your LinkedIn Network
  2. How to generate Leads from LinkedIn?
  3. LinkedIn Page for your business?
  4. How to Upload or Change Your LinkedIn Background Photo?
  5. What is LinkedIn Sales Navigator and Its top Benefits?
  6. What is LinkedIn for Recruiters?
  7. LinkedIn Advertising how to?
  8. Cost of LinkedIn Sales Navigator

SEO for YouTube, how to rank YouTube videos fast?

In the world of digital marketing, YouTube is one of the most powerful platforms. From vloggers to brands, YouTube is a destination for marketers and content creators alike. How do you make sure you’re getting the most out of your YouTube channel?

In this article we’ll cover some basic optimization strategies that can increase your reach and keep viewers engaged with your video content.

How to rank YouTube videos on first page of google and YouTube SEO tips?

Here’s the list of 14 effective ways to rank your YouTube videos.

  1. Add Your Video to the Correct Category
  2. Write a Clear Description
  3. Do Keyword Research to Improve SEO Rankings
  4. Optimize Your YouTube Video Title
  5. Add Relevant YouTube Tags
  6. Request Your Viewers to Subscribe
  7. Encourage People to Like and Comment
  8. Create a Compelling Thumbnail
  9. Watch Your Competitor
  10. Promote it on other Social Media Channels
  11. Run an Email Campaign to Your List
  12. Embed Your Video to Your Blog post
  13. Provide your other Social Media Links
  14. Add Cards and End Screens to boost your YouTube channel’s views.

1. Add Your Video to the Correct Category

YouTube is obsessed with categories, which makes them an important part of your channel. If you upload a video about cars, make sure it’s categorized under Automotive for maximum exposure. 2. Add Your Video to the Correct Playlist Adding a video to the right playlist ensures that fans who are subscribed to this playlist will find your video in their feed.

2. Write a Clear Description

Enter a clear description to your videos explaining what is the video about, and include relevant keywords in the description. You can also add relevant hashtags to your video in the description. Video description plays an important role in ranking your videos.

3. Do Keyword Research to Improve SEO Rankings

When it comes to keyword research, too many people start off with assuming what their audience might search for. This is a mistake, because you’ll only get the right information by doing research on your own. Keyword research becomes significantly more difficult as soon as you’re writing for a topic that’s on the fringe of a niche.

4. Optimize Your YouTube Video Title

The first factor to consider when it comes to YouTube video titles is the length. A short, concise title will help you to focus your message. Next, be sure that the title contains keywords that are relevant to your content. Then, add a descriptive tagline if appropriate. Remember that the title needs to grab viewers’ attention and entice them to click on your video.

5. Add Relevant YouTube Tags

Tagging helps you to add relevant keywords that boost your videos to get more views. It is the one of the great SEO features that YouTube offers to all its users. You can add tags up to 500 words.

6. Request Your Viewers to Subscribe

You should encourage your viewers to subscribe to your YouTube channel so they won’t miss out any future content from your channel. It is also one of the seo factors that YouTube algorithms measure to rank videos on top of the search bar. If you would like to monetize your YouTube channel you need to have at least 1000 subscribers, it is one of the criteria to get approval for monetization.

7. Encourage People to Like and Comment

You should ask your viewers to like and comment on your videos, if you receive more comments, your videos will be recommended to wider audience by YouTube. It indicates YouTube that people are liking your videos.   

8. Create a Compelling Thumbnail

An eye-catching thumbnail attract more no of people to click on your videos to watch, and that increases more no of views. Ensure your thumbnail stands out from the crowd and convey your audience what your video is all about. Have a great thumbnail is the best way to get more views on YouTube so don’t skip this step.

9. Watch Your Competitor

Do research on your competitor and understand what is working for them and try to create similar type of content to attract wider audience. You can also understand what type of keywords they are using and you can implement on your videos.

10. Promote it on other Social Media Channels

Promoting your YouTube videos on other Social Media channels like Facebook, Instagram, Twitter, LinkedIn, Quora and etc.., are great way to get more traffic to your YouTube channel.

11. Run an Email Campaign to Your List

The email marketing is one of the most effective forms of marketing till today. Email campaign will boost your YouTube video views and it is very good for YouTube SEO.

12. Embed Your Video to Your Blog post

Embedding your video to your website blog post is one of the best way to get more traffic to your website and to your YouTube channel as well. It increase the user engagement.  

13. Provide your other Social Media Links

Share your other social media links like Facebook, Twitter, your website, Instagram, LinkedIn and etc., in the description of your video. It allows people to check your website or social media platforms if they want to follow your there.

14. Add Cards and End Screens to boost your YouTube channel’s views.

YouTube allows you to add cards to your videos, you can add up to up to five cards to a single video. By inserting a card to your video, the viewers will be tempted to watch other videos of yours.

End screens will be shown at the end of your videos, by doing this you are promoting other videos of your channel to your viewers.

Frequently Asked Questions regarding YouTube SEO

1.What is a YouTube SEO?

Search engine optimization for YouTube is the process of optimizing YouTube videos, titles, descriptions, keywords, and more to rank your videos well in YouTube’s internal search engine and in Google engine as a whole.

2.What are the best practices for YouTube SEO?

Best practices include adding relevant keywords to titles and descriptions, promoting your videos on other marketing channels, and measuring to your YouTube channels metrics.

3.How do I SEO my YouTube Channel?

Do keyword research to understand what topics your target audience are interested in, then include those terms in your titles and video descriptions. Create an excellent content your audience is likely to watch and follow the above 14 effective ways to succeed.

4.What are the best tools for YouTube SEO?

To improve your YouTube SEO, use keyword research tools like Google keyword planner, TubeBuddy, work on visual editing tools to add thumbnails like Canva, and built-in analytics tools in YouTube to track analytics.

5.Is there SEO for YouTube?

Yes, there is SEO for YouTube. YouTube is the second largest search engine, people watch videos on YouTube by searching for a keyword in the search bar. To rank on top of search bar you need to SEO for YouTube.

6.Does SEO work on YouTube?

Yes, SEO definitely works well on YouTube. By doing SEO your videos will be shown to more no of people in YouTube.

Final Thoughts

High quality content always performs well remember that while creating content for your YouTube videos and apply all the above 14 SEO steps to rank well on YouTube and Google search engine.

 

What marketing is? Types, Benefits and 4p’s of marketing

Marketing refers to the steps which the company takes to promote their products or services, using various marketing channels to attract their target audience, generate leads and ultimately close more deals.

Top 10 interesting Types of marketing

There are several types of marketing, let us discuss the top 10 types below.

1. Social media marketing

Making use of social media channels like Facebook, Instagram, Twitter, LinkedIn, Pinterest and etc to promote your Business online to reach wider audience.

2. Search engine optimization:

SEO is the process of optimizing your website content so that it appears in google search engine results when some one types for a specific keyword. It is used by brands to attract visitors who perform searches in search engine they’re interested in learning about a particular product or service.

3. Content marketing

Creating contents like blogs, eBooks, whitepaper, infographic and publishing it is great way to grow your organic visitors to your website. Companies now publish blogs to write about their industry and best practices to attract the interest of potential prospects who search the internet for information.

4. Search engine marketing: 

SEO drives organic visitor wherein SEM you need to pay to bring traffic to your website. Companies can now pay search engines like Google, Bing, yahoo and etc. to place links on top of their search results to attract more visitors to their website.

5.Video marketing: 

Video marketing is increasing nowadays across all social media platforms, brands put lot of efforts into creating and publishing all kinds of videos that entertain and educate their core customers. Video content is the great way to show your audience about your product rather talking.

6. Inbound marketing:

Inbound marketing helps you to generate leads via your company website, you can promote your business on social media channels or you can run google ads to generate inbound leads.

7. Print marketing: 

Print marketing is been there for ages, brands continue to sponsor articles, photography and relevant content to publish their articles in leading newspapers and magazines to reach wider audience.

8. Email marketing:

Sending regular email communications to your subscribers who have signed up to your email list to build relationships and drive sales.

9. Retargeting:

Helps you to contact your first-time website visitors and   existing customers to comeback to your website again or close a sale

10. Influencer marketing:

Using social media influencers who has high no of followers on social network channels to promote your product or service.

What is Marketing benefits?

Here’s the list of benefits of marketing.

1. Boost Brand Awareness

This is essential because it creates awareness of your brand towards your potential prospects and customers. It creates the brand recall value which increase your customers to trust your brand, become loyal clients, and tell their network about you.

2. Increasing Traffic to your Website

An effective marketing strategy will help you to boost the number of visitors to your website, which allows you to generating more qualified leads and ultimately close more sales.

3. Identify your Target audience

This is the most crucial and effective way for any business to find out who are their target audience, it can be done based on understanding the creating target buyer persona. It depends on industry to industry.

4. Competitor Analysis

Marketing lets you research on to your competitors, you can keep a track of your competitor companies’ product or service updates. If you know something is working for your competitor you can create similar strategy to boost your sales.

5. Generate leads and close more sales

An effective marketing plan can help you to generate leads and close more sales through a variety of strategies like Identifying your target audience, optimizing your company website, writing compelling content, doing SEO, running google ads, social media marketing, creating email campaigns and performing A/B tests to achieve your marketing goal.

6. Improving Trust in Your Brand

Creating a high level of trust in your brand leads to customer loyalty and it increases repeat sales. This method helps you to get great reviews of your brand both online and offline by word of mouth, which is the excellent way to promote your business.

7. Measure Your Metrics

Analysing your metrics are the great way to improve your overall marketing strategy. This well help you to understand what is working and what is not working for your business based on the report you can take required steps to improve your marketing activities. If you figured out something is working great for your brand, you can create similar strategy to grow your business.

8. Build a community

Marketing lets you to create a community of followers who are interested in your product or service across globe. This community of followers will become your customers eventually, they will promote your brand to reach wider audience.

What is 4p in marketing?

4p’s of marketing was introduced by E Jerome McCarthy in the year 1960. The full form of 4p’s is Product, Price, Place and Promotion.

Product

Product refers to a concept, or physical goods, or a service, or any combination of the three. Let’s assume you are introducing a new mobile phone to the market. Mobile phone is the product of your business.

Price

Price refers to how much money it cost to buy a product, or services. If you are charging $1000 to buy your mobile phone it is the price the customer needs to pay to buy your product.

Place

Place refers to the act of marketing and distributing products to your customers. If you are selling your mobile phones through your ecommerce website, here the ecommerce website of yours is the place.

Promotion

Promotion refers what are the actions you are taking to market your product or services so it can reach your target audience. You can use social media channels like Facebook, Instagram, Twitter etc to promote your mobile phone.

What is marketing network?

Network marketing refers to one on one marketing, to be in successful in this you need to build a great network around you. LinkedIn is one of the best tools to build your professional network across globe by directly connecting with the decision makers online. Participating in the tradeshow’s events are the great way to build network offline.

Final Thoughts

Hope, the above article helps you to understand what is marketing, different types of marketing, benefits of marketing and 4p’s of marketing.  It is very important for to you understand how to use marketing effectively to grow your business.

How to do Facebook Live Streaming 2022?

Facebook Live is a live stream video feature of the Facebook platform which allows you to broadcast live stream videos on your account using the camera on a computer or a mobile device.

Are you wondering how to go live on Facebook?

Don’t worry, you are not alone.

How to go Facebook/fb live?

Follow the steps below to go live on Facebook.

1. Hit the camera icon on the left side of your Facebook search bar.

2. Facebook prompts you to grant access to your camera and microphone, give access.

3. Tap the “Live” button which you can find at the bottom of your camera screen.

4. Select your privacy and posting settings.

5. Enter an attractive description.

6. Tag your Facebook friends, select your location, or you add an activity.

7. Set your camera’s orientation.

8. You can add lenses, filters, or writing and drawing to your Live video.

9. Tap the blue “Start Live Video” button to start Live streaming.

10. Engage with your audience in the comments.

11.Tap “Finish” to end the Live stream.

12. Publish your live stream video and save the video on your device.

How to do Facebook live on computer/laptop?

1. Login to your Facebook business Page and select the “Post something” box, as if you’re writing a new post. If you haven’t created a Facebook page yet check this guide to create one now.

2. Enter an attractive description to your Live video which will display on your Facebook Page’s Timeline and in the News Feed.

3. Grant permission to Facebook to access your computer’s camera and microphone.

4. Ensure your description and Live video view are perfect before starting your Live stream.

5. Press “Go Live” button to start your Live broadcasting.

6. Your Live stream will display in the News Feed and on your Facebook Page’s Timeline.

Top 16 Facebook Live tips

Here’s the list of top 16 Facebook Live tips you need to consider before going live on Facebook. Promote it before you are going Live

1. Have a strong Internet connection to go Live

2. Get updated on Facebook Live best practices.

3. Test live video option using the “Only me” privacy setting.

4. Zone out your live stream videos with other Facebook posts.

5. Keep reintroducing yourself.

6. Make your live stream visually engaging.

7. Make it spontaneous.

8. Don’t worry about mistakes or stutters.

9. Request your audience to Like and share the video.

10. Interact with your audience in the comments, and mention them by name.

11. Please ask your team member to watch the comments and let them respond to comments from a mobile or a desktop computer.

12. Subtitle your Live stream video in the comments section.

13. Encourage your audience to subscribe to Facebook Live notifications.

14. Live stream for at least 10 minutes.

15. Say thank you to your audience before ending your live video.

16. Add a link to the description later.

How to go Live on Facebook with another person or page?

If you are the host, you have an option to choose a guest to go Live with you during a mobile live broadcast from your Facebook page or Individual profile.Hit the ‘Live’ icon at the top of your News Feed of your profile or Facebook Page

1. Tap the ‘Live With’ icon at the bottom of the screen

2. Tap the person you want to invite from the list of viewers and select ‘Add’ to your Live stream

3. The host can add a guest or remove a guest anytime from the Live stream

4. Guest also have an option to disconnect themselves from the Live stream at any time

Top Ten Reasons Why You Should Use Facebook Live?

You can use Facebook live for various reasons, here’s the list of top ten reasons to go live on the leading social networking platform.

 1. To communicate with your Audience in the real time

2. To address questions or doubts from your audience in the most genuine wayTo announce a new product launch

3. To introduce a new partnership

4. To showcase industry related updates

5. To share your success

6. To conduct an online webinar

8. To interview your guests

9. To demonstrate how to do something

 10. To showcase your organization culture

FAQs regarding how to use Facebook Live?

1. Can I go Facebook Live from my phone?

Yes, you can go Facebook Live from your phone both Android and Apple.

2. Can I go Facebook Live from my desktop computer/laptop?

Yes, you can go Facebook Live from your desktop computer/laptop

3. Is Facebook Live useful?

Yes, it is useful

4. Can I go live with a guest on Facebook Live?

Yes, you can go live with a guest.

5. Can I go live from Facebook Page?

Yes, you can go live from your Facebook business page

6. Can I go live from Personal fb account?

Yes, you can go live from your personal Facebook account/profile.

7. Can I save Facebook Live stream video?

Yes, you can save your Facebook live stream video

8. Can my viewers comment on my FB live video?

Yes, your viewers can comment on your live stream video.

9. Is Facebook live free?

Yes, it is.

11. Is Facebook live actually Live?

Yes, it is real time

12. How long does Facebook Live Last?

You can live stream up to 8 hours from your computer. You can live stream up to from your mobile device

13. Can you watch a Facebook Live video?

Yes, you can.

14. Does Facebook save live videos?

Yes, Facebook automatically saves your live stream video.

15. Which device Facebook live supports?

Facebook live supports Android, Apple, desktop computer and laptop

Final Thoughts

Facebook Live is a great way to interact with your audience in real-time which helps you to grow your online presence. You should start using the feature often.

Relevant topics to explore

  1. How to create a Facebook page for Business?
  2. Facebook Advertising how to?
  3. Facebook Specs for Ads in 2021
  4. How to go live on LinkedIn?
  5. Social Media content types
  6. Instagram Advertising
  7. Social Media marketing

32 Social Media content type to amaze your fans

Are you wondering what are the different social media content types to increase your visibility and wow your audience online?

Don’t worry, here’s is the list of excellent social media content types you could create to attract your audience.

  1. Images
  2. Videos
  3. Blog Posts
  4. Company News
  5. Infographics
  6. eBooks
  7. Texts
  8. Interviews
  9. Polls
  10. White paper
  11. Podcast
  12. Live Video
  13. Testimonials from customers
  14. Contest
  15. Stories (Instagram, Facebook, Pinterest, Snapchat, LinkedIn)
  16. How to guide
  17. Quotes
  18. Webinars
  19. Memes
  20. Product Promotion
  21. Educational content
  22. Collaboration with Social Media Influencer
  23. Question and Answer (Q&A sessions)
  24. Ask Me Anything you would like to know
  25. Sharing Trending Topics
  26. User Generated Content
  27. Case Studies
  28. Announcing new product launch
  29. Product Demos
  30. Product Reviews
  31. Comparing Product VS Product B
  32. Sharing your success

What are the types of Social Media content in 2021?

1. Images

Images are the most popular and frequently posted content type across all social networks across globe.

2. Videos

Video content allows you to show instead of telling. According to a research, 14 percentage of Facebook posts, 11 percentage of Instagram posts and 5 percentage of Twitter posts are video content. 54% of marketers agree video content is the most valuable content format for achieving social media goals.

3. Blog Posts

Blogs posts and articles keep your audience informed about your industry. Blog posts helps you to increase your website traffic organically.

4. Company News

Sharing company news on social media keep your customers updated with what’s happening around your company.

5. Infographics

Infographics offers visual appeal by sharing key statistics and facts.

6. eBooks

eBook is an electronic guide which helps you in generating leads for your business, where your audience can download the eBook from your landing page by sharing their email ids and contact information with your business.

7. Text 

Text posts are the most direct way to interact with your audience online. By responding to your audience comments on your social media channels helps you to build relationship with them.

8. Interviews

Interview with guest from Industry influencers can help you and your audience to gain insights.

11. Polls

Polls help you to understand your audience likes and dislikes. Based on the results you can improve your service offerings. LinkedIn polls has the highest engagement rate compared to any other content types on its platform.

10. White Papers

White papers are the best way to share your technical competency often comes in a PDF format.

11. Podcast

Podcasts are quite popular nowadays where your audience can listen to you via audio only format.

12. Live video stream

Live video helps you to have an interactive session, Q&As, webinars and other virtual events in real time with your audience.

13. Testimonials

Sharing testimonials from customers build trust about your brand among your audience.

14. Contest

Running contest in social media channels helps you to boost your online presence and increase engagement.

15. Stories

LinkedIn, Twitter, Snapchat, Facebook added stories feature in their platform because of its popularity in Instagram.

16. How to guide

How to guide helps your audience on how to perform a certain task successfully.

17. Quotes

Sharing most popular quotes on your social media platforms helps you to attract more followers.

18. Webinars

Social media platforms allow you to conduct webinars on their platform which is more useful for you to generate high quality leads.

73% of B2B marketers agree that webinars are the most effective way of generating high-quality leads.

19. Memes

Everyone loves humour if you are good at humour, it works best for you.

20. Product Promotion

You can promote your product on your social channels to attract new followers and generate leads

21. Educational content

Educational content is the best way to educate your audience about your product on how to use or showing how it could benefit them.

22. Collaboration with Social Media Influencer

Collaboration with Social media influencer is a great way to boost your brand awareness and to grow your followers. As the influencer could recommend your product and send the traffic to your website.

23. Question and Answer (Q&A sessions)

Question and Answer sessions are excellent way to create engaging sessions with your audience, as you can answer to your target audience questions and doubts regarding your brand.

24. Ask Me Anything you would like to know

This content is popular among Youtubers where they encourage their audiences to ask, any type of questions they would like to know, it includes personnel questions as well.

25. Sharing Trending Topics

Creating and sharing content on trending topics always keep you up in the game.

26. User Generated Content

User generated content is created by your users talking positive about your product, you can reshare those contents on your accounts to build credibility.

27. Case Studies

Case studies are great way to showcase some of your work like how did you solved a pain paint for a customer.

28. Announcing new product launch

You can introduce your new product to your existing customers and as well as the potential

Prospects via social media channels.

29. Product Demos

You can demonstrate about your product to your audience like how does the product works and can showcase various features about your product.

30. Product Reviews

You can request your Influencer customer to write reviews about your product it is a great way of build trust about your brand.

31. Comparing Product

You can create a comparison document between your product and your competitor’s product and showcase why your product is better than your competitor.

32. Sharing your success

Share the milestones you have achieved in quarterly wise or annual wise to show your customers that you are growing.

Final Thoughts

It may look like a lot of work but creating a great content marketing strategy will help you to achieve your social media goals.

Please refer to this guide to learn how to create a great content marketing strategy for your business.

Relevant topics to explore:

  1. Social Media Marketing and its benefits
  2. Statistics about Social Media Platforms
  3. What is Social Listening and its top benefits
  4. Social Listening VS Social Monitoring

How to create a social media marketing plan in 2022?

What social media marketing is?

Making use of various social media platforms to market a company’s brand, product or service is known as social media marketing.

What is a social media marketing plan?

A social media marketing plan is a strategy clearly describing your social media marketing goals, the steps you will need to take to achieve your vision and the reports to measure your performance.

Why do you need Social Media Marketing?

Social media marketing allows you to

  • Boost your company’s brand awareness
  • Grow your community online
  • Listen to your target audience through social listening
  • Promote your products and services across globe
  • Offer customer support service on your brands social media channels
  • Advertise your products and services to your target audiences using social media ads

11 effective ways to create a social media marketing plan for you

1. Identify your target audience

The essential part of the plan is to know your target audience. For example, if you identified your target audience as single Females who lives in New York between the age group of 20 – 29 who primarily uses Instagram then your success rate would be high.

You need to know answers for the following questions to create the target buyer persona

Creating target buyer persona In B2C Scenario

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points that you could address for your customers
  • Most Used Social Network
  • Marital Status
  • Knowing their interest

2. Choose your social media platforms

Once you know your target audience and understand on which social media platforms, they are active based on that you can choose your social media platforms and create a plan accordingly.

Example for social media marketing

Example 1 – B2B Scenario

Assuming you are a B2B email marketing software company that primary sell email marketing tools to Banking companies with an employee size of 500 plus based in United States.

Target personas for your business is to reach out to CMO’s, Head of Marketing and Director of Marketing who are based in the United States.

The ideal social media platform for your business is to focus on LinkedIn Marketing since it is the no 1 platform for b2b marketing, so it makes sense for you to invest in this networking platform

Example 1 – B2C Scenario

Assuming you are a B2C ecommerce company that primarily sells Denim jackets for Men in the United States.

Target Personas for your business is to reach out to Men who lives in the United States between the age group of 20 – 39 who are interested in riding bikes.

In this case, the ideal social media platform for your business is to focus on Instagram marketing.

3. Analyse your competitor

Try to do a competitor analysis and find out what kind of social channels your competitors are using and how they are marketing their brand on those platforms. Based on your research create a similar social media strategy for your business.

4. Explore creating various type of content

Now you know who is your target audience is and where they are active and you also know what kind of content your competitors are creating and sharing. With that knowledge it must be easy for you to begin creating and curating content.

Creating a high-quality content always performs well remember that while creating content and publishing it on your social media network.

5. Determine the right time to post

Identify when your target audience are active on the social media platforms based on their timings publish your social media posts so it will catch your target audience attention and increase your engagement rate.

6. Social Listening

Listen to your audience using social listening tools to understand what they are saying about your brand online and you can also listen to your competitors as well using social listening tools. Based on that you can take the necessary actions to improve your social marketing strategy.

7. Consistency is the key

Maintain a social media content calendar and be consistent in publishing contents to increase your online visibility and to grow your audience. If you are not consistent for long time you may lose your followers.

8. Interact with your audience

Engage with your audience by responding to their questions on your social media networks. It builds a trust among your audience if you try to solve their problem.

9. Measure your performance

Track and analyse your social media marketing performance using the reports and figure out what is working and what is not working for you. These reports will help you to concentrate more on what type of content is working for you, and you can create similar content to boost your engagement rate.

10. Invest in social media marketing tools

There are several tools available in the market which help you to schedule your social media posts, monitor your social media platforms and to listen to your audience and competitors. Pick up the best tool which works for you based on your business needs. All those tools provide free trial version, you can try it and if you are satisfied you can upgrade to paid membership or you can just cancel if it doesn’t work.

11. Advertise on social media platforms

If you have an advertising budget, please utilise the paid advertising services offered by the social media platforms to grow your followers faster, generate leads and close more deals.

Best Social media platforms to market your product or services

Here’s the list of popular social media channels you need to consider

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Twitter
  5. Pinterest
  6. YouTube
  7. Snapchat
  8. TikTok

Creating an account in the above social media platforms are absolutely free so you need not to worry about the budget. But, to create content you need to invest, you can develop an inhouse team to handle your social media platforms or you can take advantage of outsourcing to third party social media marketing agencies.

Final Thoughts

Social Media Marketing is very important for any business to create brand awareness, engage with customers online and close more sales. Creating a marketing plan for social media will definitely help you succeed your social media goals.

13 Free Email Marketing Automation Tools to use without spending any money

Email marketing is one of the essential and effective ways for your business to communicate with your target audience or prospects and customers to build great relationships with them. If you don’t have a budget for email marketing tool don’t worry you can start using a free marketing tool without spending any money.

Summary of Top Free Email Marketing tools

Let us check out the top email marketing free tools below.

  1. Sender
  2. Zoho Campaigns
  3. Sendinblue
  4. Mailchimp
  5. Mailjet
  6. MailerLite
  7. Benchmark
  8. Freshmarketer
  9. SendPulse
  10. Moosend
  11. Email octopus
  12. Omnisend
  13. HubSpot Email Marketing

1. Sender Free Plan

Sender is one of the best free email marketing tools in the market, it provides all the features available in the paid plan with the only limitations of managing contacts and sending emails per month. Without any coding knowledge you can create beautiful email templates and newsletters. You can just select from a template and customize it with elements like images, videos and text.

Sender free plan offers a wide range of features like marketing automation, drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, including lead nurturing campaigns, and emails to onboard your new subscribers.

Free Plan: You can manage up to 2,500 contacts and send 15,000 emails per month

Sender Paid Plan Cost– Starts from $11 per month

2. Zoho Campaigns Free Plan

Zoho Campaigns free plan provides access to features such as A/B testing, reports, and email templates, RSS email campaigns, Signup Forms and etc.,  

Free plan: You can manage up to 2,000 contacts and send 12,000 emails per month.

Zoho Campaigns Paid Plan Cost: $3/month (Email-Based Plan), $4.50/month (Subscriber-Based Plan), $7/month (Pay by Email Credits)

3. Sendinblue Free Plan

Sendinblue free plan offers a wide range of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting.

Free Plan: You can manage unlimited contacts and but you can send only 300 emails per day up to 9000 emails per month.

Sendinblue Paid plan Cost:  $25/month (Lite Version), $65/month (Premium Version), request a custom quote for (Enterprise Version)

4. Mailchimp Free Plan

MailChimp is the most popular email marketing tool. Mailchimp free plan offers email marketing features such as list segmentation, A/B testing, contact profiles, marketing automation, landing pages, Facebook and Instagram advertisement, Social Media Posting and Postcards.

Free Plan: You can manage up to 2,000 contacts and you can send 10,000 emails per month but it has a daily limitation of 2,000 emails per day.

Mailchimp Paid plan Cost: $10.26/month (Essentials), $15.32/month (Standard), $306.48/month (Premium)

5. Mailjet Free Plan

Mailjet’s free plan offers APIs, SMTP relay and webhooks, an advanced email editor, and basic analytics.

Free Plan: You can manage unlimited contacts and you can send up to 6, 000 emails per month but it has a daily limitation of 2,00 emails per day.

Mailjet Paid Plan Cost: $15/month (Essentials), $25/month (Premium), Custom quote for (Enterprise plan)

6. MailerLite Free Plan

MailerLite free plan offers drag and drop editor, the rich text editor, and the built-in photo editor to create exciting emails. It is ideal for small business to help them grow. It provides access to email automation and advanced segmentation, and A/B testing in its free plan.

Free Plan: You can manage up to 1,000 contacts and you can send up to 12, 000 emails per month.

MailerLite Paid Plan Cost: Starts from $10/month for managing 1,000 contacts and $50/month for managing up to 10,000 contacts

7. Benchmark Free Plan

Benchmark Email is an excellent pick for an email marketing tool to create responsive emails designs which look beautiful no matter on which device the emails are opened. It is ideal for enterprise-level businesses, which is a user-friendly tool and easy to implement in an enterprise organization.

Free Plan: You can send up to 250 emails per month.

Benchmark Email Paid Plan Cost: $13/month (Pro), $25/month (Premium), and Custom quote for (Enterprise Plan)

8. Freshmarketer Free Plan

Freshmarketer free plan offers contact and account management, contact lifecycle stages, website tracking & built-in chat and 24/5 support.

Free Plan: You can send up to 100 emails per month and can manage 100 contacts.

Freshmarketer Paid Plan Cost: $49/month charged annually (Garden Plan) and $99/month charged annually (Estate Plan) to manage up to 1,000 contacts.

9.SendPulse Free Plan

SendPulse free plan offers Automations, Email address verifier, landing pages and you get access to 130+ templates to choose from or you can create your own using the drag-and-drop editor.

Free Plan: You can send up to 15,000 emails per month and you can manage up to 500 contacts.

SendPulse Paid Plan Cost: $8/month (Standard), $9.6/month (Pro) and $13.44/month (Enterprise).

10. Moosend Free Plan

Moosend free plan provides drag and drop editor, email marketing, reporting & analytics, Signup & subscription forms. It is ideal for people who have a small list, less than 1000 contacts and wanted to send unlimited emails.

Free Plan: You can manage up to 1,000 contacts and you can send unlimited emails per month.

Moosend Paid Plan Cost: $8/month (Pro), you need to request for custom plan (Enterprise version).

11. Email Octopus Free Plan

Email Octopus is an email marketing tool that runs on Amazon SES infrastructure. It is ideal for small agency and entrepreneurs.  Since it runs on Amazon you need to pay $0.10 for every 1000 emails to Amazon once you exceed 62,000 emails per month.

Free Plan: You can manage up to 2,500 contacts and you can send unlimited emails per month.

Email Octopus Paid Plan Cost: $24/month (Pro version).

12. Omnisend Free Plan

Omnisend is an ecommerce marketing tool, the free plan offers email campaigns, signup forms, segmentation & customer analytics and sales & performance reports.

Free Plan: You can send up to 15,000 emails per month and has a daily limitation of 2000 emails per day.

Omnisend Paid Plan Cost: $16/month (Standard), $99/month (Pro) and custom price for (Enterprise plan).

13. HubSpot Email Marketing Free Plan

HubSpot free plan offers drag and drop editor option which is easy to use. It has limited ready made free templates which helps you get started.

Free Plan: You can send up to 2000 emails and you can manage up to 2000 contacts.

HubSpot Paid Plan Cost: $45/per month (Starter), $800/month (Professional), $3,200/month (Enterprise version).

Final Thoughts

Now you are aware of the free email marketing tools which are available in the market. To pick which works for you the best, try their free trial version, play around and choose one which meets your business needs.

Which email marketing tools have you worked in the past and which one would you recommend to others? Drop your feedbacks in the comments.

How to Go Live on LinkedIn in 2022? The Ultimate Guide for Beginners

In this guide, you will learn how to get started on LinkedIn Live, best practices, Important guidelines and how to use LinkedIn live stream.

What is LinkedIn Live?

LinkedIn Live is the new feature from LinkedIn which allows you to live stream on the social networking platform. It helps you to interact with your target audience so you can improve engagement and build stronger connections.

According to LinkedIn, live stream videos perform 7x times better and receives 24x more comments than native video created and shared by the same broadcasters.

How do I get LinkedIn Live?

1. Apply for LinkedIn Live.

To get started with LinkedIn Live, you will need to apply to have the LinkedIn live stream feature added to your profile.

The LinkedIn application form will ask you to enter the details like from where you want to live stream (personal profile or a business page) and you need to share the link of the page you would like to stream from.

If you would like to live stream from a business page, you will also need to share the profile URLs of the LinkedIn page admins. Up to three company page admins will have the access to stream from your business page.

After submitting the application, you need to wait to get approved from LinkedIn to go live on LinkedIn.

2. Select a streaming tool

You need to sign up with a LinkedIn streaming partners tool likes Stream Yard, Switcher Studio, Restream, Sociallive, Vimeo, because LinkedIn doesn’t offer native streaming currently to go live on LinkedIn.

3. Connect your Streaming tool with LinkedIn.

After choosing the right streaming tool for you and receiving the approval for LinkedIn Live, it is time to connect your LinkedIn account with the streaming tool.

Sing in to your streaming tool and navigate to the area where you can add streaming destinations. After you discover the perfect place to add a streaming destination, you must be able to select LinkedIn profile and get connected.

4. Determine a catchy title and description for your live stream.

Once the tools are connected, you are all set to go live on LinkedIn. Just tap the button that says go live or start streaming. Before the platform actually starts live streaming, you will notice an area to enter a title and description for the stream.

Make sure to clearly explain what are you trying to talk in the live stream video and what your audience can expect. This will motivate your audience to join the live stream.

5. Time to go live on your streaming tool.

The final step is to go live. Before you start streaming, ensure your camera and mic are all set up in good working condition. Please double check your camera position, lighting, camera quality, audio, and your background. It is essential that your set up looks professional, especially given that LinkedIn is the professional social network.

Now we know what LinkedIn Live is and how to get started, but you might be wondering, How to track the LinkedIn Live stream, best practices and guidelines and how can you utilise this tool?”Let’s dive in below.

How to measure LinkedIn Live Analytics

As a LinkedIn Business Page, you can find your Analytics tab along the top of your Admin view. Check out the video in the “Updates section” and tap on the hyper-linked views number.

As a LinkedIn individual member, you can discover your video analytics below your live video in the top of your LinkedIn feed.

What can you measure using Linked Live analytics and where to find?

Using LinkedIn Live analytics, you can measure the below metrics

LinkedIn Live Engagement metrics
1. Likes
2. Comments
3. Shares

LinkedIn Live Awareness metrics

1. Lifetime watch time

2. Lifetime views

3. Lifetime viewers

4. Live viewers at peak

LinkedIn Live Audience Firmographics

This data consists of top Pages, job titles, and locations who have joined the stream.
LinkedIn claims, no other social media platform provides this kind of firmographic data.

Top 6 LinkedIn Live Best Practices

Check out the LinkedIn live stream best practices below

1. Be prepared

Have a good grasp on your content

2. Authenticity

Audience responds to genuine and relatable content

3.Consistentcy is the key

Be consistent on going live, it helps you set expectations around your audience when to expect a new content

4. Be flexible

If something happens during live stream try to respond to your audience in real time

5. Engagement

Continuously engage with your audience by responding to their questions in comments.

6. Check your internet connection

Your Internet speed will need an upload speed of at least 3 Mbps, or your video won’t stream properly.

Important guidelines to live stream on LinkedIn

1.Do not live stream more than once a day

Once you start live streaming your followers will get the notification that you are on live so don’t overwhelm your audience with multiple streams in a day.

2. Try to Go live within the first 60 days of access

Best method is to go live within the first sixty days of your live stream approval

3. Do not use pre-recorded content

It is a live stream, so don’t use a pre- recorded content. You may lose your audience try if you use one.

4. Do not sell on your streams

Live streams are effective to educate your audience.

5. Avoid large sponsorship logos

If you are running sponsorship stream, please try to avoid large logos distracting your screen.

6.Don’t keep your audience waiting

Try not to keep your audience waiting always try to join 5 minutes early before the stream starts.

7.Stream for longer than 10 minutes

If you live stream at least try to stream more than 10 minutes, short streams don’t allow your audience to interact and engage with you.

8.Avoid unprofessional streams

LinkedIn Live stream is a public stream so be professional with your content and treat your audience well.

9.Avoid meta streams

As per LinkedIn suggestion, please don’t discuss about how to use LinkedIn on LinkedIn.

How to use LinkedIn Live streams

Live streams can be used for multiple purposes

1. New product launch

You can introduce your new product and launch your product live in front of your virtual audiences.

2. Online Events

LinkedIn virtual events allow you to interact with your audience all over the world in a trusted environment. With recent integration of LinkedIn events and LinkedIn Live this social networking platform is an excellent place to host your events online.

3. Recruiting

Using LinkedIn live you can show off your workplace culture, introduce your new team new members and answering questions to your audience.

4. Announce new partnership

You can announce your new partnership by co hosting a live stream with your partner on LinkedIn. By doing this you will have your audience joining the stream and your partners audience as well at the same time.

Final Thoughts

Marketers should start leveraging LinkedIn live stream option and must include a LinkedIn live stream strategy in their marketing plan.

How to check YouTube Statistics in 2022

In this guide you will learn how to use and interpret YouTube analytics, which helps you to understand what is working and what is not working for your business. Based on that you can improve your YouTube marketing strategy.

How to see YouTube statistics/analytics?

To check your YouTube Analytics, login to your YouTube account and select manage videos on the right side of your screen, it will automatically redirect you to your Creator Studio. Then, select the Analytics tab in the menu on the left side of your screen.

To measure which of your videos are performing the best on YouTube, select Watch timeunder Watch time reports. On the top of the Analytics page there will be a graph of your watch time(hours) in general, and if you scroll down, you can see a list of your videos ranked by watch time.

The best performing videos will be at the top and, to check more statistics related to these high-performing videos, just select on their titles. Then you will be able to check around the different sections in your Analytics and see reports relating to the specific video you have selected.

Switch between Overview, Reach, Engagement and Audience to check the different types of information based on your need.

YouTube channel analytics explained in detail below

Subscribers

On the right side of your screen, you can see the number of subscribers who have subscribed to your channel.

Realtime views

This data shows the number of times your video has been watched in the past 48 hours, displayed in a bar chart with estimated hourly views updated in real time.

Top Views

A glimpse of your top performing videos based on views over a specific duration is shown here.

Channel Views

The total number of views your YouTube channel received over the specific time duration

YouTube Channel watch time

The total amount of time your viewers have spent on watching all the videos on your channel for a specific duration.

What is YouTube Reach Metrics?

To check how your videos were discovered by people on and off YouTube.

Impressions

The number of times thumbnails of your videos were shown to people on YouTube

Impressions click through rate (CTR)

This data displays the percentage of viewers who has clicked on a thumbnail on YouTube to watch your videos

YouTube Traffic Sources

To measure from where and how people are finding your videos. YouTube Search, browse features, playlists, and suggested videos are the different internal traffic sources.

Search engine, social media, or other website are the different external traffic sources.

What is YouTube Audience Metrics?

This YouTube audience report helps you to understand who watches your videos. 

Unique viewers

This metrics shows the unique views of your videos on YouTube platform

Returning viewers

This report shows the no of people who are returning to YouTube channel again.

When your viewers are on YouTube

This metrics shows the days and times, when most of your viewers are on YouTube platform.

Top geographies

This report shows your audience data based on their geography.

Other videos that your audience watched

This data shows your viewers online activity outside of your YouTube channel. This metric is based on your audience across all devices in the past seven days.

Watch time from subscribers

This data displays the total video watch time which has comes from people who are subscribed to your YouTube channel.

YouTube Audience demographics

This report contains the age, gender, location, and language stats for the audience who had watched your videos on YouTube.

What is YouTube revenue metrics?

If your YouTube account is eligible for YouTube monetization features, you will have access to the Revenue tab to track your earnings of your channel.

Estimated Monthly revenue

This data shows how much has your channel earned in the past 6 months from google ads.

Revenue sources

This metric displays from which sources you are making money on YouTube

Transaction revenue

This report shows the estimated net revenue from transactions such as Super Chat or paid content.

Ad types

This data displays the format of the ad and its buying platform. This metric is only available for YouTube ad revenue and impression-based data.

What is YouTube Engagement Metrics?

The Engagement tab displays you a summary of how long your audience is watching your videos on YouTube platform.

In this tab you can see reports for:

Top videos

This data shows your top Videos with the most watch time over the past 28 days.

Top playlists

This metric shows the top Playlists with the most watch time over the past 28 days.

Top videos by end screen

This data displays your channel’s most effective end screens over the past 28 days.

Top end screen element types

Track your channel’s most effective end screen element types over the last 28 days using this data.

Top posts

Your top Community posts over the last 28 days is displayed here.

Finals Thoughts

Understanding YouTube analytics is very essential to create a successful YouTube marketing strategy.