32 Social Media content type to amaze your fans

Are you wondering what are the different social media content types to increase your visibility and wow your audience online?

Don’t worry, here’s is the list of excellent social media content types you could create to attract your audience.

  1. Images
  2. Videos
  3. Blog Posts
  4. Company News
  5. Infographics
  6. eBooks
  7. Texts
  8. Interviews
  9. Polls
  10. White paper
  11. Podcast
  12. Live Video
  13. Testimonials from customers
  14. Contest
  15. Stories (Instagram, Facebook, Pinterest, Snapchat, LinkedIn)
  16. How to guide
  17. Quotes
  18. Webinars
  19. Memes
  20. Product Promotion
  21. Educational content
  22. Collaboration with Social Media Influencer
  23. Question and Answer (Q&A sessions)
  24. Ask Me Anything you would like to know
  25. Sharing Trending Topics
  26. User Generated Content
  27. Case Studies
  28. Announcing new product launch
  29. Product Demos
  30. Product Reviews
  31. Comparing Product VS Product B
  32. Sharing your success

What are the types of Social Media content in 2021?

1. Images

Images are the most popular and frequently posted content type across all social networks across globe.

2. Videos

Video content allows you to show instead of telling. According to a research, 14 percentage of Facebook posts, 11 percentage of Instagram posts and 5 percentage of Twitter posts are video content. 54% of marketers agree video content is the most valuable content format for achieving social media goals.

3. Blog Posts

Blogs posts and articles keep your audience informed about your industry. Blog posts helps you to increase your website traffic organically.

4. Company News

Sharing company news on social media keep your customers updated with what’s happening around your company.

5. Infographics

Infographics offers visual appeal by sharing key statistics and facts.

6. eBooks

eBook is an electronic guide which helps you in generating leads for your business, where your audience can download the eBook from your landing page by sharing their email ids and contact information with your business.

7. Text 

Text posts are the most direct way to interact with your audience online. By responding to your audience comments on your social media channels helps you to build relationship with them.

8. Interviews

Interview with guest from Industry influencers can help you and your audience to gain insights.

11. Polls

Polls help you to understand your audience likes and dislikes. Based on the results you can improve your service offerings. LinkedIn polls has the highest engagement rate compared to any other content types on its platform.

10. White Papers

White papers are the best way to share your technical competency often comes in a PDF format.

11. Podcast

Podcasts are quite popular nowadays where your audience can listen to you via audio only format.

12. Live video stream

Live video helps you to have an interactive session, Q&As, webinars and other virtual events in real time with your audience.

13. Testimonials

Sharing testimonials from customers build trust about your brand among your audience.

14. Contest

Running contest in social media channels helps you to boost your online presence and increase engagement.

15. Stories

LinkedIn, Twitter, Snapchat, Facebook added stories feature in their platform because of its popularity in Instagram.

16. How to guide

How to guide helps your audience on how to perform a certain task successfully.

17. Quotes

Sharing most popular quotes on your social media platforms helps you to attract more followers.

18. Webinars

Social media platforms allow you to conduct webinars on their platform which is more useful for you to generate high quality leads.

73% of B2B marketers agree that webinars are the most effective way of generating high-quality leads.

19. Memes

Everyone loves humour if you are good at humour, it works best for you.

20. Product Promotion

You can promote your product on your social channels to attract new followers and generate leads

21. Educational content

Educational content is the best way to educate your audience about your product on how to use or showing how it could benefit them.

22. Collaboration with Social Media Influencer

Collaboration with Social media influencer is a great way to boost your brand awareness and to grow your followers. As the influencer could recommend your product and send the traffic to your website.

23. Question and Answer (Q&A sessions)

Question and Answer sessions are excellent way to create engaging sessions with your audience, as you can answer to your target audience questions and doubts regarding your brand.

24. Ask Me Anything you would like to know

This content is popular among Youtubers where they encourage their audiences to ask, any type of questions they would like to know, it includes personnel questions as well.

25. Sharing Trending Topics

Creating and sharing content on trending topics always keep you up in the game.

26. User Generated Content

User generated content is created by your users talking positive about your product, you can reshare those contents on your accounts to build credibility.

27. Case Studies

Case studies are great way to showcase some of your work like how did you solved a pain paint for a customer.

28. Announcing new product launch

You can introduce your new product to your existing customers and as well as the potential

Prospects via social media channels.

29. Product Demos

You can demonstrate about your product to your audience like how does the product works and can showcase various features about your product.

30. Product Reviews

You can request your Influencer customer to write reviews about your product it is a great way of build trust about your brand.

31. Comparing Product

You can create a comparison document between your product and your competitor’s product and showcase why your product is better than your competitor.

32. Sharing your success

Share the milestones you have achieved in quarterly wise or annual wise to show your customers that you are growing.

Final Thoughts

It may look like a lot of work but creating a great content marketing strategy will help you to achieve your social media goals.

Please refer to this guide to learn how to create a great content marketing strategy for your business.

Relevant topics to explore:

  1. Social Media Marketing and its benefits
  2. Statistics about Social Media Platforms
  3. What is Social Listening and its top benefits
  4. Social Listening VS Social Monitoring

How to create a social media marketing plan in 2021?

What social media marketing is?

Making use of various social media platforms to market a company’s brand, product or service is known as social media marketing.

What is a social media marketing plan?

A social media marketing plan is a strategy clearly describing your social media marketing goals, the steps you will need to take to achieve your vision and the reports to measure your performance.

Why do you need Social Media Marketing?

Social media marketing allows you to

  • Boost your company’s brand awareness
  • Grow your community online
  • Listen to your target audience through social listening
  • Promote your products and services across globe
  • Offer customer support service on your brands social media channels
  • Advertise your products and services to your target audiences using social media ads

11 effective ways to create a social media marketing plan for you

1. Identify your target audience

The essential part of the plan is to know your target audience. For example, if you identified your target audience as single Females who lives in New York between the age group of 20 – 29 who primarily uses Instagram then your success rate would be high.

You need to know answers for the following questions to create the target buyer persona

Creating target buyer persona In B2C Scenario

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points that you could address for your customers
  • Most Used Social Network
  • Marital Status
  • Knowing their interest

2. Choose your social media platforms

Once you know your target audience and understand on which social media platforms, they are active based on that you can choose your social media platforms and create a plan accordingly.

Example for social media marketing

Example 1 – B2B Scenario

Assuming you are a B2B email marketing software company that primary sell email marketing tools to Banking companies with an employee size of 500 plus based in United States.

Target personas for your business is to reach out to CMO’s, Head of Marketing and Director of Marketing who are based in the United States.

The ideal social media platform for your business is to focus on LinkedIn Marketing since it is the no 1 platform for b2b marketing, so it makes sense for you to invest in this networking platform

Example 1 – B2C Scenario

Assuming you are a B2C ecommerce company that primarily sells Denim jackets for Men in the United States.

Target Personas for your business is to reach out to Men who lives in the United States between the age group of 20 – 39 who are interested in riding bikes.

In this case, the ideal social media platform for your business is to focus on Instagram marketing.

3. Analyse your competitor

Try to do a competitor analysis and find out what kind of social channels your competitors are using and how they are marketing their brand on those platforms. Based on your research create a similar social media strategy for your business.

4. Explore creating various type of content

Now you know who is your target audience is and where they are active and you also know what kind of content your competitors are creating and sharing. With that knowledge it must be easy for you to begin creating and curating content.

Creating a high-quality content always performs well remember that while creating content and publishing it on your social media network.

5. Determine the right time to post

Identify when your target audience are active on the social media platforms based on their timings publish your social media posts so it will catch your target audience attention and increase your engagement rate.

6. Social Listening

Listen to your audience using social listening tools to understand what they are saying about your brand online and you can also listen to your competitors as well using social listening tools. Based on that you can take the necessary actions to improve your social marketing strategy.

7. Consistency is the key

Maintain a social media content calendar and be consistent in publishing contents to increase your online visibility and to grow your audience. If you are not consistent for long time you may lose your followers.

8. Interact with your audience

Engage with your audience by responding to their questions on your social media networks. It builds a trust among your audience if you try to solve their problem.

9. Measure your performance

Track and analyse your social media marketing performance using the reports and figure out what is working and what is not working for you. These reports will help you to concentrate more on what type of content is working for you, and you can create similar content to boost your engagement rate.

10. Invest in social media marketing tools

There are several tools available in the market which help you to schedule your social media posts, monitor your social media platforms and to listen to your audience and competitors. Pick up the best tool which works for you based on your business needs. All those tools provide free trial version, you can try it and if you are satisfied you can upgrade to paid membership or you can just cancel if it doesn’t work.

11. Advertise on social media platforms

If you have an advertising budget, please utilise the paid advertising services offered by the social media platforms to grow your followers faster, generate leads and close more deals.

Best Social media platforms to market your product or services

Here’s the list of popular social media channels you need to consider

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Twitter
  5. Pinterest
  6. YouTube
  7. Snapchat
  8. TikTok

Creating an account in the above social media platforms are absolutely free so you need not to worry about the budget. But, to create content you need to invest, you can develop an inhouse team to handle your social media platforms or you can take advantage of outsourcing to third party social media marketing agencies.

Final Thoughts

Social Media Marketing is very important for any business to create brand awareness, engage with customers online and close more sales. Creating a marketing plan for social media will definitely help you succeed your social media goals.

13 Free Email Marketing Automation Tools to use without spending any money

Email marketing is one of the essential and effective ways for your business to communicate with your target audience or prospects and customers to build great relationships with them. If you don’t have a budget for email marketing tool don’t worry you can start using a free marketing tool without spending any money.

Summary of Top Free Email Marketing tools

Let us check out the top email marketing free tools below.

  1. Sender
  2. Zoho Campaigns
  3. Sendinblue
  4. Mailchimp
  5. Mailjet
  6. MailerLite
  7. Benchmark
  8. Freshmarketer
  9. SendPulse
  10. Moosend
  11. Email octopus
  12. Omnisend
  13. HubSpot Email Marketing

1. Sender Free Plan

Sender is one of the best free email marketing tools in the market, it provides all the features available in the paid plan with the only limitations of managing contacts and sending emails per month. Without any coding knowledge you can create beautiful email templates and newsletters. You can just select from a template and customize it with elements like images, videos and text.

Sender free plan offers a wide range of features like marketing automation, drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, including lead nurturing campaigns, and emails to onboard your new subscribers.

Free Plan: You can manage up to 2,500 contacts and send 15,000 emails per month

Sender Paid Plan Cost– Starts from $11 per month

2. Zoho Campaigns Free Plan

Zoho Campaigns free plan provides access to features such as A/B testing, reports, and email templates, RSS email campaigns, Signup Forms and etc.,  

Free plan: You can manage up to 2,000 contacts and send 12,000 emails per month.

Zoho Campaigns Paid Plan Cost: $3/month (Email-Based Plan), $4.50/month (Subscriber-Based Plan), $7/month (Pay by Email Credits)

3. Sendinblue Free Plan

Sendinblue free plan offers a wide range of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting.

Free Plan: You can manage unlimited contacts and but you can send only 300 emails per day up to 9000 emails per month.

Sendinblue Paid plan Cost:  $25/month (Lite Version), $65/month (Premium Version), request a custom quote for (Enterprise Version)

4. Mailchimp Free Plan

MailChimp is the most popular email marketing tool. Mailchimp free plan offers email marketing features such as list segmentation, A/B testing, contact profiles, marketing automation, landing pages, Facebook and Instagram advertisement, Social Media Posting and Postcards.

Free Plan: You can manage up to 2,000 contacts and you can send 10,000 emails per month but it has a daily limitation of 2,000 emails per day.

Mailchimp Paid plan Cost: $10.26/month (Essentials), $15.32/month (Standard), $306.48/month (Premium)

5. Mailjet Free Plan

Mailjet’s free plan offers APIs, SMTP relay and webhooks, an advanced email editor, and basic analytics.

Free Plan: You can manage unlimited contacts and you can send up to 6, 000 emails per month but it has a daily limitation of 2,00 emails per day.

Mailjet Paid Plan Cost: $15/month (Essentials), $25/month (Premium), Custom quote for (Enterprise plan)

6. MailerLite Free Plan

MailerLite free plan offers drag and drop editor, the rich text editor, and the built-in photo editor to create exciting emails. It is ideal for small business to help them grow. It provides access to email automation and advanced segmentation, and A/B testing in its free plan.

Free Plan: You can manage up to 1,000 contacts and you can send up to 12, 000 emails per month.

MailerLite Paid Plan Cost: Starts from $10/month for managing 1,000 contacts and $50/month for managing up to 10,000 contacts

7. Benchmark Free Plan

Benchmark Email is an excellent pick for an email marketing tool to create responsive emails designs which look beautiful no matter on which device the emails are opened. It is ideal for enterprise-level businesses, which is a user-friendly tool and easy to implement in an enterprise organization.

Free Plan: You can send up to 250 emails per month.

Benchmark Email Paid Plan Cost: $13/month (Pro), $25/month (Premium), and Custom quote for (Enterprise Plan)

8. Freshmarketer Free Plan

Freshmarketer free plan offers contact and account management, contact lifecycle stages, website tracking & built-in chat and 24/5 support.

Free Plan: You can send up to 100 emails per month and can manage 100 contacts.

Freshmarketer Paid Plan Cost: $49/month charged annually (Garden Plan) and $99/month charged annually (Estate Plan) to manage up to 1,000 contacts.

9.SendPulse Free Plan

SendPulse free plan offers Automations, Email address verifier, landing pages and you get access to 130+ templates to choose from or you can create your own using the drag-and-drop editor.

Free Plan: You can send up to 15,000 emails per month and you can manage up to 500 contacts.

SendPulse Paid Plan Cost: $8/month (Standard), $9.6/month (Pro) and $13.44/month (Enterprise).

10. Moosend Free Plan

Moosend free plan provides drag and drop editor, email marketing, reporting & analytics, Signup & subscription forms. It is ideal for people who have a small list, less than 1000 contacts and wanted to send unlimited emails.

Free Plan: You can manage up to 1,000 contacts and you can send unlimited emails per month.

Moosend Paid Plan Cost: $8/month (Pro), you need to request for custom plan (Enterprise version).

11. Email Octopus Free Plan

Email Octopus is an email marketing tool that runs on Amazon SES infrastructure. It is ideal for small agency and entrepreneurs.  Since it runs on Amazon you need to pay $0.10 for every 1000 emails to Amazon once you exceed 62,000 emails per month.

Free Plan: You can manage up to 2,500 contacts and you can send unlimited emails per month.

Email Octopus Paid Plan Cost: $24/month (Pro version).

12. Omnisend Free Plan

Omnisend is an ecommerce marketing tool, the free plan offers email campaigns, signup forms, segmentation & customer analytics and sales & performance reports.

Free Plan: You can send up to 15,000 emails per month and has a daily limitation of 2000 emails per day.

Omnisend Paid Plan Cost: $16/month (Standard), $99/month (Pro) and custom price for (Enterprise plan).

13. HubSpot Email Marketing Free Plan

HubSpot free plan offers drag and drop editor option which is easy to use. It has limited ready made free templates which helps you get started.

Free Plan: You can send up to 2000 emails and you can manage up to 2000 contacts.

HubSpot Paid Plan Cost: $45/per month (Starter), $800/month (Professional), $3,200/month (Enterprise version).

Final Thoughts

Now you are aware of the free email marketing tools which are available in the market. To pick which works for you the best, try their free trial version, play around and choose one which meets your business needs.

Which email marketing tools have you worked in the past and which one would you recommend to others? Drop your feedbacks in the comments.

How to Go Live on LinkedIn in 2021? The Ultimate Guide for Beginners

In this guide, you will learn how to get started on LinkedIn Live, best practices, Important guidelines and how to use LinkedIn live stream.

What is LinkedIn Live?

LinkedIn Live is the new feature from LinkedIn which allows you to live stream on the social networking platform. It helps you to interact with your target audience so you can improve engagement and build stronger connections.

According to LinkedIn, live stream videos perform 7x times better and receives 24x more comments than native video created and shared by the same broadcasters.

How do I get LinkedIn Live?

1. Apply for LinkedIn Live.

To get started with LinkedIn Live, you will need to apply to have the LinkedIn live stream feature added to your profile.

The LinkedIn application form will ask you to enter the details like from where you want to live stream (personal profile or a business page) and you need to share the link of the page you would like to stream from.

If you would like to live stream from a business page, you will also need to share the profile URLs of the LinkedIn page admins. Up to three company page admins will have the access to stream from your business page.

After submitting the application, you need to wait to get approved from LinkedIn to go live on LinkedIn.

2. Select a streaming tool

You need to sign up with a LinkedIn streaming partners tool likes Stream Yard, Switcher Studio, Restream, Sociallive, Vimeo, because LinkedIn doesn’t offer native streaming currently to go live on LinkedIn.

3. Connect your Streaming tool with LinkedIn.

After choosing the right streaming tool for you and receiving the approval for LinkedIn Live, it is time to connect your LinkedIn account with the streaming tool.

Sing in to your streaming tool and navigate to the area where you can add streaming destinations. After you discover the perfect place to add a streaming destination, you must be able to select LinkedIn profile and get connected.

4. Determine a catchy title and description for your live stream.

Once the tools are connected, you are all set to go live on LinkedIn. Just tap the button that says go live or start streaming. Before the platform actually starts live streaming, you will notice an area to enter a title and description for the stream.

Make sure to clearly explain what are you trying to talk in the live stream video and what your audience can expect. This will motivate your audience to join the live stream.

5. Time to go live on your streaming tool.

The final step is to go live. Before you start streaming, ensure your camera and mic are all set up in good working condition. Please double check your camera position, lighting, camera quality, audio, and your background. It is essential that your set up looks professional, especially given that LinkedIn is the professional social network.

Now we know what LinkedIn Live is and how to get started, but you might be wondering, How to track the LinkedIn Live stream, best practices and guidelines and how can you utilise this tool?”Let’s dive in below.

How to measure LinkedIn Live Analytics

As a LinkedIn Business Page, you can find your Analytics tab along the top of your Admin view. Check out the video in the “Updates section” and tap on the hyper-linked views number.

As a LinkedIn individual member, you can discover your video analytics below your live video in the top of your LinkedIn feed.

What can you measure using Linked Live analytics and where to find?

Using LinkedIn Live analytics, you can measure the below metrics

LinkedIn Live Engagement metrics
1. Likes
2. Comments
3. Shares

LinkedIn Live Awareness metrics

1. Lifetime watch time

2. Lifetime views

3. Lifetime viewers

4. Live viewers at peak

LinkedIn Live Audience Firmographics

This data consists of top Pages, job titles, and locations who have joined the stream.
LinkedIn claims, no other social media platform provides this kind of firmographic data.

Top 6 LinkedIn Live Best Practices

Check out the LinkedIn live stream best practices below

1. Be prepared

Have a good grasp on your content

2. Authenticity

Audience responds to genuine and relatable content

3.Consistentcy is the key

Be consistent on going live, it helps you set expectations around your audience when to expect a new content

4. Be flexible

If something happens during live stream try to respond to your audience in real time

5. Engagement

Continuously engage with your audience by responding to their questions in comments.

6. Check your internet connection

Your Internet speed will need an upload speed of at least 3 Mbps, or your video won’t stream properly.

Important guidelines to live stream on LinkedIn

1.Do not live stream more than once a day

Once you start live streaming your followers will get the notification that you are on live so don’t overwhelm your audience with multiple streams in a day.

2. Try to Go live within the first 60 days of access

Best method is to go live within the first sixty days of your live stream approval

3. Do not use pre-recorded content

It is a live stream, so don’t use a pre- recorded content. You may lose your audience try if you use one.

4. Do not sell on your streams

Live streams are effective to educate your audience.

5. Avoid large sponsorship logos

If you are running sponsorship stream, please try to avoid large logos distracting your screen.

6.Don’t keep your audience waiting

Try not to keep your audience waiting always try to join 5 minutes early before the stream starts.

7.Stream for longer than 10 minutes

If you live stream at least try to stream more than 10 minutes, short streams don’t allow your audience to interact and engage with you.

8.Avoid unprofessional streams

LinkedIn Live stream is a public stream so be professional with your content and treat your audience well.

9.Avoid meta streams

As per LinkedIn suggestion, please don’t discuss about how to use LinkedIn on LinkedIn.

How to use LinkedIn Live streams

Live streams can be used for multiple purposes

1. New product launch

You can introduce your new product and launch your product live in front of your virtual audiences.

2. Online Events

LinkedIn virtual events allow you to interact with your audience all over the world in a trusted environment. With recent integration of LinkedIn events and LinkedIn Live this social networking platform is an excellent place to host your events online.

3. Recruiting

Using LinkedIn live you can show off your workplace culture, introduce your new team new members and answering questions to your audience.

4. Announce new partnership

You can announce your new partnership by co hosting a live stream with your partner on LinkedIn. By doing this you will have your audience joining the stream and your partners audience as well at the same time.

Final Thoughts

Marketers should start leveraging LinkedIn live stream option and must include a LinkedIn live stream strategy in their marketing plan.

How to check YouTube Statistics in 2021

In this guide you will learn how to use and interpret YouTube analytics, which helps you to understand what is working and what is not working for your business. Based on that you can improve your YouTube marketing strategy.

How to see YouTube statistics/analytics?

To check your YouTube Analytics, login to your YouTube account and select manage videos on the right side of your screen, it will automatically redirect you to your Creator Studio. Then, select the Analytics tab in the menu on the left side of your screen.

To measure which of your videos are performing the best on YouTube, select Watch timeunder Watch time reports. On the top of the Analytics page there will be a graph of your watch time(hours) in general, and if you scroll down, you can see a list of your videos ranked by watch time.

The best performing videos will be at the top and, to check more statistics related to these high-performing videos, just select on their titles. Then you will be able to check around the different sections in your Analytics and see reports relating to the specific video you have selected.

Switch between Overview, Reach, Engagement and Audience to check the different types of information based on your need.

YouTube channel analytics explained in detail below

Subscribers

On the right side of your screen, you can see the number of subscribers who have subscribed to your channel.

Realtime views

This data shows the number of times your video has been watched in the past 48 hours, displayed in a bar chart with estimated hourly views updated in real time.

Top Views

A glimpse of your top performing videos based on views over a specific duration is shown here.

Channel Views

The total number of views your YouTube channel received over the specific time duration

YouTube Channel watch time

The total amount of time your viewers have spent on watching all the videos on your channel for a specific duration.

What is YouTube Reach Metrics?

To check how your videos were discovered by people on and off YouTube.

Impressions

The number of times thumbnails of your videos were shown to people on YouTube

Impressions click through rate (CTR)

This data displays the percentage of viewers who has clicked on a thumbnail on YouTube to watch your videos

YouTube Traffic Sources

To measure from where and how people are finding your videos. YouTube Search, browse features, playlists, and suggested videos are the different internal traffic sources.

Search engine, social media, or other website are the different external traffic sources.

What is YouTube Audience Metrics?

This YouTube audience report helps you to understand who watches your videos. 

Unique viewers

This metrics shows the unique views of your videos on YouTube platform

Returning viewers

This report shows the no of people who are returning to YouTube channel again.

When your viewers are on YouTube

This metrics shows the days and times, when most of your viewers are on YouTube platform.

Top geographies

This report shows your audience data based on their geography.

Other videos that your audience watched

This data shows your viewers online activity outside of your YouTube channel. This metric is based on your audience across all devices in the past seven days.

Watch time from subscribers

This data displays the total video watch time which has comes from people who are subscribed to your YouTube channel.

YouTube Audience demographics

This report contains the age, gender, location, and language stats for the audience who had watched your videos on YouTube.

What is YouTube revenue metrics?

If your YouTube account is eligible for YouTube monetization features, you will have access to the Revenue tab to track your earnings of your channel.

Estimated Monthly revenue

This data shows how much has your channel earned in the past 6 months from google ads.

Revenue sources

This metric displays from which sources you are making money on YouTube

Transaction revenue

This report shows the estimated net revenue from transactions such as Super Chat or paid content.

Ad types

This data displays the format of the ad and its buying platform. This metric is only available for YouTube ad revenue and impression-based data.

What is YouTube Engagement Metrics?

The Engagement tab displays you a summary of how long your audience is watching your videos on YouTube platform.

In this tab you can see reports for:

Top videos

This data shows your top Videos with the most watch time over the past 28 days.

Top playlists

This metric shows the top Playlists with the most watch time over the past 28 days.

Top videos by end screen

This data displays your channel’s most effective end screens over the past 28 days.

Top end screen element types

Track your channel’s most effective end screen element types over the last 28 days using this data.

Top posts

Your top Community posts over the last 28 days is displayed here.

Finals Thoughts

Understanding YouTube analytics is very essential to create a successful YouTube marketing strategy.

31 exciting statistics for YouTube you must know in 2021

YouTube has 1.86 billion users worldwide which is up from 1.47 billion in 2017. YouTube was the fifth most used social media network for marketers after Facebook, Instagram, LinkedIn, and Twitter. 

In this guide let’s check out the exciting statistics of YouTube which can help you to create your YouTube marketing strategy for your business.

YouTube Usage Statistics

1. YouTube is the world’s second most visited website after Google.

2. Every day people watch over a billion hours of video on YouTube. (Source – YouTube)

3. On average people aged 18 and over spend 41.9 minutes on YouTube on daily basis. (Source – eMarketer)

4. 40.9% of YouTube users watch videos on mobile. (Source – eMarketer)

5. 82% of users use YouTube as a source of entertainment. (Source – SEMrush)

6. 37% of people ages between 30 to 49 use YouTube as a news source. (Source – SEMrush)

YouTube User Statistics and Demographics

7. YouTube has over 2 billion monthly active users. (Source – YouTube)

8.  62% of YouTube users in the U.S. accessed the platform daily in 2020. (Source – SEMrush

9. 74% of adults in the U.S. use YouTube. (Source – Pew Research Center)

10. 77% of users in the age group of 15–35-year-old in the U.S. use YouTube. (Statista)

11. 72% of male users and 72% of women users logged in to YouTube in 2020. (Source – SEMrush

12. 16.4% of YouTube’s traffic comes from the U.S. (Source – Alexa)

13. 94.5% of OTT platform viewers in the U.S. are watching YouTube. (Source – eMarketer)

14. 56% of YouTube users are male and 44% of YouTube users are female. (Source – Hootsuite)

YouTube for Business Stats

15. Viewers watched 100 billion hours of gaming videos on YouTube in 2020. (Source – YouTube)

16. In 2020, 72% of viewers used YouTube to exercise or keep themselves fit. (Source – YouTube)

17. 50.9% of B2B decision makers use YouTube to research product and services. (Source – Hootsuite)

Most Famous YouTube Accounts Stats

18. With 110 million subscribers as of April 2021, PewDiePie was the most famous YouTuber.

19. In terms of most no of subscribers, the Indian YouTube channel, T-series, had the most subscribers (186 million) as of Aug – 2021. (Source – Statista

20.The second and third most famous channels on YouTube are Vat19 (6.9 billion views) and IDJVideos TV (5 billion views).

21. Yuya (24.6 million subscribers), Jefreestar (16.4 million subscribers), and Musas (15.1 million subscribers) are the most famous beauty and style channels on YouTube as of June 2021.

YouTube Marketing and Advertising Statistics

22. 70% of people purchased from a particular brand after seeing their ad on YouTube. (Source – Google)

23. Nike’s Never Too Far Down | You Can’t Stop Us is the top YouTube ad in the US in 2020. (Source – Google)

24. In 2021, YouTube will make 5.56 billion dollars in advertising revenue in the U.S. (Source – eMarketer)

 25. According to YouTube, the number of YouTube channels that makes $10,000 USD per year or more on YouTube grew by 50%.

26. YouTube’s ad revenue amounted to over five billion U.S. dollars, according to YouTube’s Partner Program. (Source – SEMrush)

26. With 2.23 billion impressions, Apple was the biggest advertiser on YouTube in 2020. (Source – SEMrush)

27. 60% of marketers said they would increase their marketing budget for YouTube in 2020.

Viral content statistics for YouTube

28. BTS – the Korean boy band broke the world record for the fastest YouTube video to go viral, generating 101.1 million views in 24 hours in August 2020.

29. With amazing earnings of approximately 29.5, nine-year-old Ryan Kaji, or Ryan’s ToysReview, was the top-earning YouTuber worldwide as of June 2020.

30. “Despacito ft. Dady Yankee” by Luis Fonsi is the most famous YouTube video in terms of lifetime video views. 

31. The fastest video to reach one billion views is “Hello” by Adele reached one billion views in 87 days.

Final Thoughts on YouTube Statistics

After seeing the YouTube statistics, you need to understand where your business fits in and start create a YouTube marketing strategy to promote your business online.

25 Interesting Statistics of Twitter Users every marketer must know in 2021

Below are the most essential Twitter statistics every marketer should know to understand how and why people are using this social network in 2021.

Twitter Users Statistics

1. Twitter had 192 million monetizable daily active users worldwide. (Source – Statista)

2. 68.7 million (or 19.4%) of Twitter’s users are based in the U.S. (Source – Hootsuite)

3. 21% of adults in the U.S. use Twitter. (Source – Edison Research)

4. 42% of adults in the Canada have a Twitter account. (Source – Social Media Lab)

5. Twitter is the no 1 social media platform in Japan. (Source – eMarketer)

6. 28.9% of Twitter’s audience is in the age group 25 to 34 years old. (Source- Hootsuite)

7. 42% of U.S. Twitter audience have a college degree. (Source – Pew Research Center)

8. 70% of Twitter users are Male and 30% of Twitter users are Female. (Source – Hootsuite)  

9.  90% of the U.S. population is familiar with Twitter platform. (Source – Edison Research)

10. No of Twitter’s user base is expected to grow 2.4% in 2021. (Source – eMarketer)

Twitter Usage Statistics

11. 9.6% of U.S. adults were increased using Twitter platform during the pandemic. (Source – eMarketer)

12. In the first half of 2020, Twitter suspended 925,700 accounts. (Source – Twitter)

13.  92% of U.S. tweets come from 10% of Twitter users. (Source – Pew Research Center)

14. 17% of the Americans get their news from Twitter. (Reuters Report)

15. 50% of the Twitter users in Canada users access the platform on daily basis. (Social Media Lab)

16. 70 million Twitter users follow Twitter Topics. (Source – Twitter)

Twitter for Business Statistics

17. 82% of B2B marketers use Twitter for organic content marketing distribution. (CMI)

18. 19% of retail banks have a dedicated Twitter customer service account. (Gartner)

19. 27% of B2B content marketers use Twitter ads for promoting their product and service online. (CMI)

Twitter Advertising Statistics

20. Twitter ads can reach up to 5.8% of the world’s population over age the of 13. (Source – Hootsuite)

21. Twitter ad engagement is up by 27% in 2020. (Source – Twitter)

 

Twitter Publishing Statistics

22. #COVID19 was the most widely used hashtag of 2020 in Twitter. (Source – Twitter)

23. Video views on Twitter platform grew 62% from 2019 to 2020. (Source – Twitter)

24. More than 2 billion Tweets were about sports in 2020. (Source – Twitter)

25. Over 7,000 Tweets were about TV shows or movies every minute in 2020. (Source – Twitter)

Final Thoughts on Twitter Statistics

After checking out all of these statistics, marketers should start considering creating a Twitter marketing strategy for their business.

20 Interesting Instagram use Statistics you must know in 2021

In this post, let’s check out the most interesting Instagram statistics that you need to know in 2021 in order to succeed in Instagram marketing.

1. More than 1 billion people use Instagram every month. (Source – Instagram)

2. Instagram is the sixth-most visited website. (Source – Hootsuite 2020)

3. 120 million users on Instagram are from India. (Source – Hootsuite)

4. On average Instagram users spends 30 minutes per day on the platform in 2020. (Source – eMarketer)

5.  81% of users use Instagram app to research products and services on the platform. (Source – Instagram)

6. 88% of users on the platform are outside the U.S. region. (Source – Hootsuite 2020)

7. 11% of users use Instagram platform as a news source. (Source – Reuters Report 2020)

8. Every day more than 500 million people use Instagram Stories. (Source – Instagram)

9.  51% of Instagram user are Female and 49% of Instagram users are Male. (Source – Hootsuite 2020)

10.  71% of U.S. adults between the age group of 18-29 are using Instagram. (Pew Research Center 2021)

11. 63% of users check the Instagram app at least once per day, and 42% open the app several times within the same day. (Pew Research Center 2021)

12. More than 130 million people engage with Instagram shopping posts on a monthly basis. (Source – Instagram)

13. 8 AM – 12 PM PST is the best time to post on Instagram. (Source – Hootsuite)

14. 90 percentage of users on the platform follow at least one brand on Instagram. (Source – Instagram)

15. US brands spends about 69% of their influencer marketing budgets on Instagram platform. (Source – eMarketer)

16. In terms of more no of users Instagram is the 4th most platform of any mobile app. (Source – Hootsuite 2020)

17. 50% of users have made a purchase off Instagram platform after seeing the product or service in Stories. (Source – Instagram)

18. More than 36% of B2B decision-makers use Instagram platform to discover and research new products and services. (Source – Hootsuite 2020)

19. Business accounts on Instagram post an average of one post per day. (Source – Hootsuite 2020)

20. 14% of U.S. adults have never heard of Instagram. (Source – Pew Research Center)

Final Thoughts on Instagram Statistics

After checking out all of these statistics, you should start considering creating an Instagram marketing strategy for your business.

Top 30 interesting statistics for Facebook every marketer should know

Facebook is the world’s largest social media platform based on the number of monthly active users. (Source: Facebook, 2021)

Let’s check out the Top 30 interesting statistics about Facebook below.

1. Facebook has 2.41 billion monthly active users (MAUs), a 12% increase year over year. (Source: Facebook, 2021)

2. More than 1.1 billion Facebook users know to speak in English (Source: We Are Social, 2021)

3. 98.3 percentage of Facebook users access the Facebook platform on their mobile device. (Source: Statista, 2021)

4. Over 320 million users on the platform, India is the most popular country with the highest number of Facebook users. (Source: Statista, 2021)

5. 70% of adults in the U.S use the Facebook platform every day. (Source: Pew Research Institute, 2021)

6. Every month, more than 1.8 billion people use Facebook Groups. (Source: Facebook, 2020)

7. 69% of Americans use Facebook. (Source: Statista, 2021)

8. 37% of U.S. adults get their news from Facebook. (Source: Pew Research Center, 2019)

9. 30% of Facebook’s audience was under the age of 25 in 2020. (Source: Statista, 2021)

10. 17.3% of Facebook’s active users access the Facebook platform from their desktop (Source: We Are Social, 2021)

11. 18.8%. of Men between the age group of 25-34 make up the most significant demographic group (Source: Statista, 2021)

12. 12.8% of Women in the age group of 25-34 make up the Facebook’s global active users. (Source: Statista, 2021)

13. More than 1.2 billion users on Facebook are from Asia continent. (Source: Statista, 2021)

14. 56.8% of Facebook users are Male and 43.2% of Facebook users are Female. (Source: Statista, 2021)

15. More than 85% of Facebook’s daily active users (DAUs) come from outside of the US and Canada. (Source: Fast Company, 2021)

16. 61.3% of Facebook users are under the age 35. (Source: Statista, 2021)

17. Facebook platform usage is high among the U.S adults who earns more the 70k USD annually. (Pew Research Institute, 2021)

18. In 2018, 78% of US consumers made purchases through discoveries on Facebook. (Source: Kleiner Perkins, 2018)

19. 93% of businesses are active on Facebook. (Source: Buffer, 2019)

20. More than 200 million businesses use Facebook’s apps and free tools (Source: Facebook, 2021)

21. On average, 35.7% of posts from a Facebook page are images. (Source: We Are Social, 2021)

22. 5% of Facebook users used the Facebook platform to look and shop for products online (Source: eMarketer)

23. In 2018, 78% of US consumers made purchases through discoveries on Facebook. (Source: Kleiner Perkins, 2018)

24. Every month, over 3.3 billion users use Facebook’s group of services like Facebook, WhatsApp, Instagram, Messenger. (Source: Facebook, 2021)

25. On average, U.S adult users spends 33 minutes per day on Facebook. (Source: Marketing Land, 2019)

26. Facebook Stories has more than 500 million daily viewers. (Source: TechCrunch, 2019)

27. Facebook users are 1.5 times more interested to watch a video on their phone. (Source: Facebook, 2017)

28. 62% of users have reported being more interested in a product/service after seeing it on a Facebook video. (Source: Facebook, 2018)

29. 81% of businesses prefer video marketing on Facebook. (Source: Buffer, 2019)

30. Facebook is the second most popular video property behind Google. (Source: Statista, 2021)