What is Retargeting in Marketing 2022?

97% of website visitors who visits your website for the first time leave without buying anything from your site. Retargeting ads helps you to convert those visitors.

What’s Retargeting in Marketing?

Retargeting in marketing helps you to target your website visitors of your company’s products or services after they leave your website without buying. After visiting specific pages in your company website, it allows you to retarget them and show your website visitors relevant visual or text ads of your product or services when they visit other websites with the help of a cookie.

Retargeting boost visibility for your brand, allowing you to reach your website visitors that has already expressed interest in your products or services. 

How can you perform Retargeting Campaign?

Retargeting campaigns could be performed with the help of Google Ads, Facebook Ads, LinkedIn Ads, Bing ads and other retargeting advertising platforms.

How Does Retargeting Work?

Retargeting usually works utilizing cookies, that uses simple JavaScript code to anonymously track your website visitor all over the Web. Every time a new visitor visits your website, the code drops an anonymous browser cookie. Later, when your previously visited website visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to users who have previously visited your website.

Why Retargeting is Important?

97% of website visitors who visits your website for the first time leave without buying anything from your site. They might be interested in your product or service but not ready to make a purchase.  Retargeting campaigns allows you to convert those website visitors into paying customers.

Retargeting helps you to remind your website visitors of your company’s product or services as they continue browsing the internet, whether they’re on social media channels, or on their favorite news site or researching your competitors’ website.

You can choose from a variety of ways to segment people based on their traits or website behaviour and retarget them accordingly, which allows you to create a relevant advertising experience that convert more sales.

What Is the Difference Between “Remarketing” and “Retargeting?

Remarketing: Retargeting is performed via email campaign. The goal of remarketing is to target people who have already done business with your brand in the past.

Retargeting: Retargeting is performed via ads. The goal of retargeting is to target people who have visited your company website without making a purchase.

What are the Benefits of Retargeting?

Lets us check out the top benefits of retargeting below.

Boost Brand Awareness

Retargeting is an important part of the digital marketing campaign as it allows you to connect with your website visitors who left your website without making a purchase as well as to enhance brand recognition or to boost brand awareness or to increase brand recall.

Target Potential Customers

Retargeting allows you to target your potential customers who showed an initial interest in your offering, now you just need to remind them to take the next step.

Increase Cross Sell and Upsell

Retargeting helps you in cross selling and upselling opportunities. You can retarget your previous customers with ads for a similar product that they have purchased before or upsell a new product.

For example; If a customer has purchased a denim jean in the month of January you can target that customer in the month of February to purchase a newly launched shoe with help of retargeting.

Build Trust

It takes more than 7 points of contact before a website visitor converts into a paying customer. Thus, if your customers have interacted with your ad before and interact with them repeatedly then all of your retargeting efforts create multiple points of contact, which serve to enhance your brand awareness and build trust.

When should you use retargeting campaigns?

Retargeting campaigns can be used in the following scenarios,

• Boosting brand awareness; People need to trust your brand and recall your brand before they decide to buy your product or service. Retargeting advertisement keep your brand on top of mind for potential customers who aren’t ready to make a purchase when they visit your website for first time.

• Boosting bestsellers; Retargeting ads are a simple and effective way to showcase your top-selling products to your potential customers. By promoting items of your current customers love can even help you to convert your website visitors into customers and increase ROI for your advertisement.

• Introducing new products; People who are interested in your brand and visited your website in the past are a great audience to target when you are launching a new product or service. Your retargeting ads will be shown to those audience whenever they search something on the web, creating a brand recall and so they can check out what is new in your website. This can be done with display campaigns using Google AdWords or through a Facebook retargeting campaign or LinkedIn Ads and other advertising platforms.

• Choose your Audience; With the help of retargeting ads, you can choose your audience by showing ads to users who visited a specific page in your website. This reduces your overall marketing expense in converting a customer.