Are you wondering what are the different social media content types to increase your visibility and wow your audience online?
Don’t worry, here’s is the list of excellent social media content types you could create to attract your audience.
- Blog Posts
- Company News
- White paper
- Live Video
- Testimonials from customers
- Stories (Instagram, Facebook, Pinterest, Snapchat, LinkedIn)
- How to guide
- Product Promotion
- Educational content
- Collaboration with Social Media Influencer
- Question and Answer (Q&A sessions)
- Ask Me Anything you would like to know
- Sharing Trending Topics
- User Generated Content
- Case Studies
- Announcing new product launch
- Product Demos
- Product Reviews
- Comparing Product VS Product B
- Sharing your success
What are the types of Social Media content in 2022?
Images are the most popular and frequently posted content type across all social networks across globe.
Video content allows you to show instead of telling. According to a research, 14 percentage of Facebook posts, 11 percentage of Instagram posts and 5 percentage of Twitter posts are video content. 54% of marketers agree video content is the most valuable content format for achieving social media goals.
3. Blog Posts
Blogs posts and articles keep your audience informed about your industry. Blog posts helps you to increase your website traffic organically.
4. Company News
Sharing company news on social media keep your customers updated with what’s happening around your company.
Infographics offers visual appeal by sharing key statistics and facts.
eBook is an electronic guide which helps you in generating leads for your business, where your audience can download the eBook from your landing page by sharing their email ids and contact information with your business.
Text posts are the most direct way to interact with your audience online. By responding to your audience comments on your social media channels helps you to build relationship with them.
Interview with guest from Industry influencers can help you and your audience to gain insights.
Polls help you to understand your audience likes and dislikes. Based on the results you can improve your service offerings. LinkedIn polls has the highest engagement rate compared to any other content types on its platform.
10. White Papers
White papers are the best way to share your technical competency often comes in a PDF format.
Podcasts are quite popular nowadays where your audience can listen to you via audio only format.
12. Live video stream
Live video helps you to have an interactive session, Q&As, webinars and other virtual events in real time with your audience.
Sharing testimonials from customers build trust about your brand among your audience.
Running contest in social media channels helps you to boost your online presence and increase engagement.
LinkedIn, Twitter, Snapchat, Facebook added stories feature in their platform because of its popularity in Instagram.
16. How to guide
How to guide helps your audience on how to perform a certain task successfully.
Sharing most popular quotes on your social media platforms helps you to attract more followers.
Social media platforms allow you to conduct webinars on their platform which is more useful for you to generate high quality leads.
73% of B2B marketers agree that webinars are the most effective way of generating high-quality leads.
Everyone loves humour if you are good at humour, it works best for you.
20. Product Promotion
You can promote your product on your social channels to attract new followers and generate leads
21. Educational content
Educational content is the best way to educate your audience about your product on how to use or showing how it could benefit them.
22. Collaboration with Social Media Influencer
Collaboration with Social media influencer is a great way to boost your brand awareness and to grow your followers. As the influencer could recommend your product and send the traffic to your website.
23. Question and Answer (Q&A sessions)
Question and Answer sessions are excellent way to create engaging sessions with your audience, as you can answer to your target audience questions and doubts regarding your brand.
24. Ask Me Anything you would like to know
This content is popular among Youtubers where they encourage their audiences to ask, any type of questions they would like to know, it includes personnel questions as well.
25. Sharing Trending Topics
Creating and sharing content on trending topics always keep you up in the game.
26. User Generated Content
User generated content is created by your users talking positive about your product, you can reshare those contents on your accounts to build credibility.
27. Case Studies
Case studies are great way to showcase some of your work like how did you solved a pain paint for a customer.
28. Announcing new product launch
You can introduce your new product to your existing customers and as well as the potential
Prospects via social media channels.
29. Product Demos
You can demonstrate about your product to your audience like how does the product works and can showcase various features about your product.
30. Product Reviews
You can request your Influencer customer to write reviews about your product it is a great way of build trust about your brand.
31. Comparing Product
You can create a comparison document between your product and your competitor’s product and showcase why your product is better than your competitor.
32. Sharing your success
Share the milestones you have achieved in quarterly wise or annual wise to show your customers that you are growing.
It may look like a lot of work but creating a great content marketing strategy will help you to achieve your social media goals.
Please refer to this guide to learn how to create a great content marketing strategy for your business.