Instagram has grown from just a photo sharing app to a hub of business activity in just over 10 years of time. 90% of the 1 billion users in Instagram at least follow one business.
How to create Instagram page?
To utilize full advantage of Instagram Business account you need to have a Facebook business page. If you don’t have a Facebook business page yet, please create one now.
Are you wondering how to create an Instagram Business account? don’t worry you are not alone.
12 steps to successfully create your Instagram Business Account
Let’s check out the 12 steps to create an Instagram business account below.
1. Install the Instagram app
The first step is to download and install the Instagram app from your iOS, Android or Windows play store on your mobile. Unlike other social media platforms, publishing content on Instagram can only be done using the mobile app.
2. Create an Instagram account
You can create an Instagram account in one of two ways:
- Option 1: Sign up with your phone number or email address, and then enter a username.
- Option 2: You can also create an Instagram account using your Facebook account details.
If you already have an account? Just sign in to Instagram account, and go straight to your profile page.
3. Update Profile basics & choose a username
Next, you need to create a username and password for your Instagram account. Since we are setting up Instagram account for a company, the username should be the company’s name, so your customers can easily find you.
Instagram will automatically generate a username for your account based on your company name. This can easily be changed as you go through these instructions.
4. Connect with Facebook friends
Instagram offers you an amazing opportunity to connect with your Facebook friends, you can invite your Facebook friends and you can also add people from Instagram using their Instagram handles to follow your account.
5. Upload your profile picture
The best profile picture for your business account is to upload your company’s logo as your profile picture so that your customers can easily recognize you. Since it is a business account, please avoid the selfies or group pics as a profile picture.
6. Complete your profile
Complete your bio and contact information fields by entering valued information of your business. Please copy and paste your company website URL in the URL section in your profile it is the only clickable link where you can direct your followers to your website.
Briefly summarize in the bio section about what your company does and where your company is located and add your business email address and phone number so your followers can reach out to you if they need your product or service.
To edit your profile, click on the profile button on the bottom right to see your account, then hit on the “Edit Your Profile” button. This is where you complete your profile information.
7. Create a new business page
You need to Link your Facebook business page to access the Instagram business tools. If you are not aware Instagram was acquired by Facebook since the acquisition you need to have a Facebook business page to access Instagram business tools.
When you get the option to select a page, tap “Create one” at the bottom of the screen.
Enter a title for your page, and select the category that best describes your business. Some options include:
- Books and magazines
- Brands and products
- Event sources
- Local businesses
- Websites and blogs
Select a subcategory to help your audience find your page in Instagram searches.
8. Publish Content
Publish different types of content likes images, videos, reels and IGTV on your account to attract more followers and reach wider audience.
9. Write compelling captions and use hashtags
Write compelling captions and use appropriate hashtags while posting content on your Instagram account to attract your prospects and customers. Research hashtags which are relevant to your business and start utilizing to engage more followers.
10. Follow people and engage
Follow people on Instagram to grow your followers by using their Instagram handles from your contacts and you can also follow your Facebook friends. Instagram will display all of your friends on Instagram that are in your contacts list.
Please use these methods and Instagram will connect to Facebook and your address book. If you’ve got past clients and connections stored on your phone, you’ll be able to see their accounts on Instagram and you can invite to follow you.
Start following other popular Instagram accounts which is relevant to your business and start commenting and engaging with their posts. This is how you attract your audience to start following you.
On your notifications page you can check who has liked your content, started following you, commented on your post, or mentioned you in a post.
11. Promote your Instagram Business Account
Promote your Instagram business account on different social media channels like YouTube, Twitter, Instagram, and etc to attract more followers and to reach wider audience.
12. Competitor Analysis
Analyse your competitors Instagram page and you can improve your Instagram business account based on your competitor analysis. Identify what is working for your competitor and create similar type of content and post it on your Instagram page to grow your followers and increase engagement.
Top 6 Benefits of Instagram Business Account
Instagram business accounts can plan and schedule posts in advance with the use of third-party apps like Hootsuite.
2. Access to your Instagram insights
You can measure your profile views, reach of your post, impressions and clicks, plus demographic and activity information about your audience using Instagram Insights.
3.Create a shop on Instagram
Instagram Shops are a newer offering from Instagram, and this feature is available only for Business or Creator accounts.
You can upload a product catalogue, tag your items, and even process sales directly in the app using Instagram Shops.
4. Instagram Ads
Instagram Business accounts have access to Instagram’s paid advertising services. You can setup ads to promote your content to reach wider audience across globe. It also helps in driving traffic to your website, boost brand awareness and build your brand.
5. Add link to your stories
Instagram business accounts with more than 10.000 followers can add link to their Instagram stories to drive traffic to their website, ecommerce site, YouTube channel and etc…,
6. Upgraded bio
Instagram Business account profiles is slightly upgraded from a standard personal profile. Business accounts have the chance to add their industry label if they select (like “Foot wear Brand” or “Makeup Artist”).