Email marketing is one of the most widely used direct-marketing methods. It is one of the best methods of promoting your products and services online.
Are we using it effectively in B2B environment?
Below are the top 6 email marketing tips for successful email campaign.
1. Write a compelling subject line.
Email with the compelling subject line can boost your open rate while a poor one can cause your email to flop.
2. Write Crisp email.
Write crisp mails instead of writing story’s. The reader might lose his interest to read the whole story. By writing crisp mails you can also save the readers time.
3. Write simple email instead of using jargon’s.
Write your email with simple words instead of writing jargon’s. So the reader can understand what are you trying to tell. End of the day there is a human being who is reading your email.
4. Talk about the benefits.
Talk about the benefits of your product or services. How the reader can benefit of your product or service.
5. Stick to timings.
Send your emails to your target audience with respect to their times zone. The reader will understand that you are working on their time zone which make more comfort for the reader to opt for your service or products.
6. Don’t send bulk mails.
Write individual mails to your target audience with their names. It increases the interest of your reader towards your business. It indicates that you are doing an research about the reader and his company.
The above points were tested and worked for me. If you have any other suggestions kindly share.