Top 5 Benefits of Artificial Intelligence Marketing in 2023

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The global Artificial Intelligence (AI) market was USD 27.23 Billion in 2019 is projected to reach USD 266.92 Billion by 2027, exhibiting a CAGR of 33.2% during the forecast period according to Fortune Business Insights.

What is Artificial Intelligence Marketing?

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Benefits of Artificial Intelligence Marketing:

1.Interactive Chatbots

Chatbots have access to millions of customer-centered data points. AI Chatbots can predict what’s causing problem for a specific customer by aggregating location-specific requests to detect patterns, spot repetitive problems, and provide solutions.

From fashion to health to insurance, intelligent chatbots are providing borderline magic customer support. And in some cases, they are better at creating personalized content than humans.

2.Intelligent email marketing

Artificial intelligence makes it possible to send personal curated emails to each single customer. By analyzing a customer’s reading patterns and topics of interest to recommend specific content most relevant thereto person, AI-assisted emails could become even more engaging for each customer.

3.Smarter Ads

AI Ads can dig deep into keyword searches, social profiles, and other online data for human-level outcomes. Online Ads can become smarter and simpler with abundance of data available.

4.Dynamic Pricing

By enabling dynamic pricing, AI can help brands more competitive with their pricing. By evaluating huge quantities of historical and competitive data, AI platforms can suggest optimal prices for products in real time. This strategy has been especially effective in retail. It allows brands to regulate prices to reflect demand surely products, boost sales, and edge out the competition.

5.AI-powered content creation

Artificial Intelligence is transforming content production for marketing, which would help deliver improved ROI and business growth.

Marketers can use AI to both identify potential clients or buyers, and deliver the ideal content that is most relevant to them.

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