Instagram has more than 1.074 billion active users worldwide in 2021. 71% of the 1.074 billion monthly active users on the Instagram platform are under the age of 35. (Source – eMarketer).
Top 13 ways to grow your Instagram page and followers
Let’s check out the thirteen ways to grow your Instagram page below.
1.Complete your Instagram Profile
The essential step is to complete your Instagram page bio within 150 characters. Your Instagram profile should tell your potential followers who you are, what you are about, and what action you want your followers to take after visiting your Instagram profile.
Your Instagram Page bio should include:
- Clear description of what your brand do
- Glimpse of your brand personality
- A call-to-action button (contact us, shop here, and etc.)
- Clickable link to your Website/ YouTube channel/Twitter page/Facebook page and etc…,
Your profile bio link is your only clickable link on Instagram, so use it correctly. Few brands include a standard link to their website, while others change it frequently to reflect recent posts.
Please include a branded hashtag in your profile. For example, you can encourage your followers to use your brand’s hashtag when they talk about your products or services. Adding the branded hashtag to your profile tells followers which hashtag to include to catch your attention when talk about your brand online. Plus, when anyone taps on the hashtag, they’ll see posts from followers who have used it on their posts.
2.Identify the right time to post on Instagram
Check out Instagram Insights to find out when your followers are online. Experiment with different posting times and track engagement and post content based on the performance of the post. According to a research, publishing content on Weekday morning and early afternoons seem to be the best time for most brands in terms of engagement rate.
Brands that post frequently on Instagram were able to see the best results. Try to post at least once a day to grow your followers. According to a research by Tailwind, brands that post daily get more Instagram followers faster than those that post less frequently.
The more content you publish, the more opportunities you have to be shared and discovered in Instagram among your target audience.
If your posts are shared on a consistent basis and picking up good engagement, Instagram’s algorithm will likely to show your posts near the top of your followers’ feeds.
4.Explore different Content Types
Instagram is so much more than just sharing photos with friends. Instagram has introduced several ways to share content on the platform over the years. Posting different content types is one of the best ways to attract more followers on Instagram because it gives you the opportunity to reach and connect with a wider range of audience.
What are the different content types of Instagram?
Lets check out the four different content types of Instagram below.
1. Instagram Reels
Reels have an added advantage because they’re the newest content type and Instagram always pushes new features on their platform. Instagram has moved the Reels button to the centre position in the menu bar and made Reels appear larger than photo posts on the Explore page since launching Instagram Reels in 2020.
2. Instagram TV (IGTV)
Instagram TV (IGTV) video content is ideal for long-form video. It also appears 4x larger than photos on the Explore page. IGTV video content can be as long as 60 minutes.
3. Instagram Stories
Stories disappear after 24 hours from Instagram and they have their own advantage as well. Fifty-seven percent of brands believe that Instagram stories have been effective as a part of their social media strategy. Plus, if you have a verified account or at least 10,000 followers, you can add Instagram Swipe Up links to Stories to generate traffic to specific pages like YouTube, ecommerce website and etc…,
4. Carousel Posts
With carousel posts you can upload up to 10 images/videos in a single post, it has the highest engagement rates of all content types. Carousels post acts as a mini-story or teaser to a longer-form piece of content, such as a blog and etc. You can utilize text, images, photos, video, or a collaboration of everything all in one carousel post.
Good photos and videos catch people’s attention and great Instagram captions keep the attention for some more time. Captions give you an opportunity to provide more context or details about the photo or video that you are sharing on your Instagram account. Utilizing keywords in captions on your posts allows you to appear in search results on the Instagram platform.
6.Research and use Hashtags
Hashtags plays an important role in exposing your post to wider audience in Instagram. The right hashtags can boost your Instagram posts to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks
7.Engage with your Audience
Engagement is crucial for growth on Instagram. Several brands make the mistake of focusing on likes and comments without engaging with the audience behind those metrics. If you really want to get more Instagram followers, you need to engage with your followers in a conversation by responding to their comments on your posts.
8.Collaborate with others
Another great way to attract Instagram followers is to collaborate with others through partnerships or influencer campaigns. This method gains followers for both the brands and get wider engagement.
9.Promote your Instagram Account
Promote your Instagram account on different channels to attract more followers and to increase your post engagement.
Add your Instagram account link to:
- Email footers
- Your website’s footer and/or sidebar
- Promote on other social media platforms
- Social media posts from team members
10.Analyse your Results
The ideal way to figure out how to get more followers on Instagram is to look into what your existing followers respond to. You can analyse several Instagram metrics directly in the platform with Instagram Insights or through third-party analytics tools which are available in the market.
11.Go Live on Instagram
Go live on your Instagram page and start interacting with your followers by
Hosting a Question-and-Answer sessions on your Instagram page
Interview industry experts on your account
Share weekly and monthly tips on your page
Demonstrate how to do something on your page
Discuss about your upcoming projects and etc.,
You can check out your competitors Instagram page and you can improve your page based on your competitor analysis. Figure out what is working for your competitor and create similar content and publish on your Instagram page to reach wider audience and increase engagement.
13.Boost your posts with Instagram Ads
Instagram offers an opportunity to promote your posts with Instagram ads. Creating an Instagram ad campaign with Facebook ads helps to boost your post on your Instagram page and increase followers to your page. You need to have a Facebook page to run ads for your Instagram page.