25 Interesting Statistics of Twitter Users every marketer must know in 2021

Below are the most essential Twitter statistics every marketer should know to understand how and why people are using this social network in 2021.

Twitter Users Statistics

1. Twitter had 192 million monetizable daily active users worldwide. (Source – Statista)

2. 68.7 million (or 19.4%) of Twitter’s users are based in the U.S. (Source – Hootsuite)

3. 21% of adults in the U.S. use Twitter. (Source – Edison Research)

4. 42% of adults in the Canada have a Twitter account. (Source – Social Media Lab)

5. Twitter is the no 1 social media platform in Japan. (Source – eMarketer)

6. 28.9% of Twitter’s audience is in the age group 25 to 34 years old. (Source- Hootsuite)

7. 42% of U.S. Twitter audience have a college degree. (Source – Pew Research Center)

8. 70% of Twitter users are Male and 30% of Twitter users are Female. (Source – Hootsuite)  

9.  90% of the U.S. population is familiar with Twitter platform. (Source – Edison Research)

10. No of Twitter’s user base is expected to grow 2.4% in 2021. (Source – eMarketer)

Twitter Usage Statistics

11. 9.6% of U.S. adults were increased using Twitter platform during the pandemic. (Source – eMarketer)

12. In the first half of 2020, Twitter suspended 925,700 accounts. (Source – Twitter)

13.  92% of U.S. tweets come from 10% of Twitter users. (Source – Pew Research Center)

14. 17% of the Americans get their news from Twitter. (Reuters Report)

15. 50% of the Twitter users in Canada users access the platform on daily basis. (Social Media Lab)

16. 70 million Twitter users follow Twitter Topics. (Source – Twitter)

Twitter for Business Statistics

17. 82% of B2B marketers use Twitter for organic content marketing distribution. (CMI)

18. 19% of retail banks have a dedicated Twitter customer service account. (Gartner)

19. 27% of B2B content marketers use Twitter ads for promoting their product and service online. (CMI)

Twitter Advertising Statistics

20. Twitter ads can reach up to 5.8% of the world’s population over age the of 13. (Source – Hootsuite)

21. Twitter ad engagement is up by 27% in 2020. (Source – Twitter)

 

Twitter Publishing Statistics

22. #COVID19 was the most widely used hashtag of 2020 in Twitter. (Source – Twitter)

23. Video views on Twitter platform grew 62% from 2019 to 2020. (Source – Twitter)

24. More than 2 billion Tweets were about sports in 2020. (Source – Twitter)

25. Over 7,000 Tweets were about TV shows or movies every minute in 2020. (Source – Twitter)

Final Thoughts on Twitter Statistics

After checking out all of these statistics, marketers should start considering creating a Twitter marketing strategy for their business.