In this post, let’s check out the most interesting Instagram statistics that you need to know in 2022 in order to succeed in Instagram marketing.
1. More than 1 billion people use Instagram every month. (Source – Instagram)
2. Instagram is the sixth-most visited website. (Source – Hootsuite 2020)
3. 120 million users on Instagram are from India. (Source – Hootsuite)
4. On average Instagram users spends 30 minutes per day on the platform in 2020. (Source – eMarketer)
5. 81% of users use Instagram app to research products and services on the platform. (Source – Instagram)
6. 88% of users on the platform are outside the U.S. region. (Source – Hootsuite 2020)
7. 11% of users use Instagram platform as a news source. (Source – Reuters Report 2020)
8. Every day more than 500 million people use Instagram Stories. (Source – Instagram)
9. 51% of Instagram user are Female and 49% of Instagram users are Male. (Source – Hootsuite 2020)
10. 71% of U.S. adults between the age group of 18-29 are using Instagram. (Pew Research Center 2021)
11. 63% of users check the Instagram app at least once per day, and 42% open the app several times within the same day. (Pew Research Center 2021)
12. More than 130 million people engage with Instagram shopping posts on a monthly basis. (Source – Instagram)
13. 8 AM – 12 PM PST is the best time to post on Instagram. (Source – Hootsuite)
14. 90 percentage of users on the platform follow at least one brand on Instagram. (Source – Instagram)
15. US brands spends about 69% of their influencer marketing budgets on Instagram platform. (Source – eMarketer)
16. In terms of more no of users Instagram is the 4th most platform of any mobile app. (Source – Hootsuite 2020)
17. 50% of users have made a purchase off Instagram platform after seeing the product or service in Stories. (Source – Instagram)
18. More than 36% of B2B decision-makers use Instagram platform to discover and research new products and services. (Source – Hootsuite 2020)
19. Business accounts on Instagram post an average of one post per day. (Source – Hootsuite 2020)
20. 14% of U.S. adults have never heard of Instagram. (Source – Pew Research Center)
Final Thoughts on Instagram Statistics
After checking out all of these statistics, you should start considering creating an Instagram marketing strategy for your business.