20 Interesting Instagram use Statistics you must know in 2021

20 Interesting Instagram use Statistics you must know in 2021

In this post, let’s check out the most interesting Instagram statistics that you need to know in 2021 in order to succeed in Instagram marketing.

1. More than 1 billion people use Instagram every month. (Source – Instagram)

2. Instagram is the sixth-most visited website. (Source – Hootsuite 2020)

3. 120 million users on Instagram are from India. (Source – Hootsuite)

4. On average Instagram users spends 30 minutes per day on the platform in 2020. (Source – eMarketer)

5.  81% of users use Instagram app to research products and services on the platform. (Source – Instagram)

6. 88% of users on the platform are outside the U.S. region. (Source – Hootsuite 2020)

7. 11% of users use Instagram platform as a news source. (Source – Reuters Report 2020)

8. Every day more than 500 million people use Instagram Stories. (Source – Instagram)

9.  51% of Instagram user are Female and 49% of Instagram users are Male. (Source – Hootsuite 2020)

10.  71% of U.S. adults between the age group of 18-29 are using Instagram. (Pew Research Center 2021)

11. 63% of users check the Instagram app at least once per day, and 42% open the app several times within the same day. (Pew Research Center 2021)

12. More than 130 million people engage with Instagram shopping posts on a monthly basis. (Source – Instagram)

13. 8 AM – 12 PM PST is the best time to post on Instagram. (Source – Hootsuite)

14. 90 percentage of users on the platform follow at least one brand on Instagram. (Source – Instagram)

15. US brands spends about 69% of their influencer marketing budgets on Instagram platform. (Source – eMarketer)

16. In terms of more no of users Instagram is the 4th most platform of any mobile app. (Source – Hootsuite 2020)

17. 50% of users have made a purchase off Instagram platform after seeing the product or service in Stories. (Source – Instagram)

18. More than 36% of B2B decision-makers use Instagram platform to discover and research new products and services. (Source – Hootsuite 2020)

19. Business accounts on Instagram post an average of one post per day. (Source – Hootsuite 2020)

20. 14% of U.S. adults have never heard of Instagram. (Source – Pew Research Center)

Final Thoughts on Instagram Statistics

After checking out all of these statistics, you should start considering creating an Instagram marketing strategy for your business.

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