What is B2B Lead Generation and how it works?

What is B2B lead generation? B2B lead generation is the process of identifying the right set of prospects for your company’s product or service, then converting them to buy. It is an important activity for marketing and sales teams in B2B environment. B2B lead generation also known as business-to-business lead generation where businesses that primarilyContinue reading “What is B2B Lead Generation and how it works?”

What is LinkedIn Sales Navigator and Its top Benefits?

LinkedIn has 740 million members from 200 plus countries with over 50 million registered companies. 40% of the users access the platform on daily basis clocking up over 1 billion interactions every month. LinkedIn is an incredible tool for B2B business to generate leads. LinkedIn Sales Navigator offers several advanced search filters and tools thatContinue reading “What is LinkedIn Sales Navigator and Its top Benefits?”