LinkedIn is one of the most popular social media platforms for professionals to network.
Let’s check out the top 40 interesting LinkedIn statistics every marketer should know.
1. LinkedIn has more than 1 billion members. (Source – LinkedIn)
2. 67 million plus companies were listed on LinkedIn.
3. 210 million plus job applications were submitted every month on LinkedIn.
4. 65 million plus members are using LinkedIn to search jobs every week.
5. 56.4% of LinkedIn users are men and 43.6% users are women. (Source – Statista Jan 2024)
6. 27.1% of internet users in Canada across all devices use LinkedIn every month. (Source – eMarketer)
7. 59.9% of LinkedIn’s users are between 25 and 34 years old. (Source – Hootsuite)
8. 6 people were hired every minute on LinkedIn
9. Content creation increased by 60 percentage in the year 2020 (Source – LinkedIn)
10. 57 % of LinkedIn users login to the platform through their mobile devices.
11. LinkedIn users are 20X more likely to reshare a video post. (Source – LinkedIn)
12. An advertisement on LinkedIn can reach 13 percentage of world’s population. (Source – Hootsuite 2020)
13. 65 million plus decision makers are using LinkedIn.
14. 96 percentage of Business to Business(B2B) marketers use LinkedIn for organic content distribution. (Source – CMI)
15. 80 percentage of B2B content marketers use LinkedIn paid ads.
16. 33% of B2B decision makers use LinkedIn to research about the company before they buy. (Hootsuite 2020)
17. More than 10,000 B2B product pages were listed on LinkedIn.
18. 61 million plus Senior level influencers are on LinkedIn. (Source – LinkedIn)
19. LinkedIn post with images get 2X higher engagement rate. (Source – LinkedIn)
20. 30 percentage of brand’s engagement on LinkedIn comes from employees of that particular brand.
LinkedIn user’s statistics by region.
1. 286 million plus users from APAC region
2. 267 million plus users from Europe region
3. 238 million plus users from North America region
4. 162 million plus users from LATAM region
5. 62 million plus users from Middle East and Africa region
General Statistics about LinkedIn.
1. LinkedIn was acquired by Microsoft in 2016 for $26.2 billion, making it one of the largest acquisitions in the tech industry
2.More than 18,500 plus employees were working at LinkedIn around the globe
2. LinkedIn has 36 offices world wide
3. LinkedIn is available in 28 languages currently across the globe.
4. LinkedIn turned 20 years old in this year May 5, 2023.
5. LinkedIn is the most trusted social network platform in the U.S (Source – eMarketer)
Growth Statistics about LinkedIn.
1. LinkedIn surpassed 15B USD revenue in Q4 FY2023
2. 9% Year-over-year growth in revenue (8% in constant currency) in Q2 FY24
3. LinkedIn has more than 450 million newsletter subscriptions worldwide
4. 134K plus schools were listed on LinkedIn
5. LinkedIn premium subscriptions generates $1.7B in revenue
6. 11 million plus members have turned on creator mode on LinkedIn
7. 41k skills are listed on LinkedIn
8. LinkedIn Marketing Solutions generated $5 billion in revenue in July 2022
9. 78 percentage of LinkedIn users are from outside the US
10.LinkedIn is available in 200 countries and regions worldwide
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