Any Business that sells products or services to other Business. This can come in several forms like software-as-a-service (SaaS) subscriptions, hardware solutions, security solutions, tools, accessories, office supplies, and etc…,
Tag Archives: b2b marketing trends
Account Based Marketing (ABM) in 2022
The global account-based marketing market size was USD 749.4 Million in 2020, and is projected to reach USD 1.6 Billion by 2023, growing at a Compound Annual rate of growth (CAGR) of 11.6%. (Source – Business Wire) What is account-based marketing, or ABM? Account-based marketing is a targeted approach to B2B marketing in which marketingContinue reading “Account Based Marketing (ABM) in 2022”