The global account-based marketing market size was USD 749.4 Million in 2020, and is projected to reach USD 1.6 Billion by 2023, growing at a Compound Annual rate of growth (CAGR) of 11.6%. (Source – Business Wire) What is account-based marketing, or ABM? Account-based marketing is a targeted approach to B2B marketing in which marketingContinue reading “Account Based Marketing (ABM) in 2022”
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