Account-Based Marketing (ABM) has become a cornerstone of B2B marketing strategies, enabling businesses to focus their resources on specific high-value accounts rather than casting a wide net. Unlike traditional marketing, which emphasizes lead generation and broad outreach, ABM aligns marketing and sales teams to target and engage key accounts with personalized campaigns. This article willContinue reading “Account-Based Marketing (ABM): Strategies, Channels, and Best Practices”
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Account Based Marketing (ABM) in 2022
The global account-based marketing market size was USD 749.4 Million in 2020, and is projected to reach USD 1.6 Billion by 2023, growing at a Compound Annual rate of growth (CAGR) of 11.6%. (Source – Business Wire) What is account-based marketing, or ABM? Account-based marketing is a targeted approach to B2B marketing in which marketingContinue reading “Account Based Marketing (ABM) in 2022”