Top 16 Free AI Email Marketing Tools to Boost Your Campaigns

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Email marketing is still one of the most effective ways to reach your audience, and with the rise of AI, managing campaigns has become easier than ever. Whether you’re a small business owner, a marketer on a budget, or just starting out, these free AI email marketing tools can help you streamline your efforts without breaking the bank.

Why Use AI for Email Marketing?

AI tools can save you time, help you write better emails, and even predict what your audience wants. They analyze data, personalize content, and optimize your campaigns to get better results. Plus, many tools offer free plans that pack a punch!

Best 16 Free AI Email Marketing Tools in 2025

Let’s dive into the top 16 free AI email marketing tools you should try:

1. Zoho Campaigns – try out and get 100 credits on your wallet

Zoho Campaigns is part of the larger Zoho ecosystem, making it a great option for businesses already using Zoho’s other tools. The free plan allows you to send up to 6,000 emails to 2,000 subscribers monthly. Zoho Campaigns uses AI to help you segment your audience effectively, ensuring your messages are targeted and relevant. It also provides AI-powered insights, such as the best time to send emails and recommendations for improving subject lines. The platform includes pre-designed templates, a drag-and-drop editor, and automation features to streamline your email marketing efforts. Additionally, Zoho Campaigns integrates seamlessly with Zoho CRM, providing a unified view of your customers. Whether you’re new to email marketing or an experienced marketer, Zoho Campaigns’ free plan offers a robust set of features to help you succeed.

2. ConvertKit (Kit)

ConvertKit is specifically designed for creators, such as bloggers, YouTubers, and podcasters, who want to grow their audience. The free plan supports up to 10,000 subscribers with unlimited emails and includes features like landing pages, sign-up forms, and unlimited email sends, which is generous compared to other free plans.
ConvertKit’s AI-driven tools help you craft personalized emails that resonate with your audience. The platform also offers automation features, allowing you to set up sequences for welcoming new subscribers, promoting products, or nurturing leads. One of ConvertKit’s standout features is its simplicity; even users with no technical experience can create and manage campaigns effortlessly. Additionally, ConvertKit provides detailed analytics to track your email performance and make data-driven decisions. If you’re a content creator looking for a free email marketing tool, ConvertKit is an excellent choice that combines ease of use with powerful features.

3. Mailchimp

Mailchimp is one of the most popular email marketing tools, trusted by businesses of all sizes. Its free plan is ideal for beginners, offering AI-powered features like audience insights, automated content suggestions, and campaign performance tracking. The platform’s intuitive drag-and-drop email builder allows you to design professional-looking emails without any technical expertise.
What sets Mailchimp apart is its AI-driven audience segmentation, which helps you target the right people at the right time. The free plan supports up to 500 subscribers and allows you to send 6000 emails monthly. Additionally, Mailchimp’s analytics provide actionable insights, such as the best time to send your emails and the type of content that resonates with your audience. If you’re just starting with email marketing, Mailchimp’s free plan provides a comprehensive toolkit to get your campaigns up and running.

4. MailerLite

MailerLite is another excellent choice for email marketing, especially for users seeking simplicity and functionality. Using their free plan, you can send up to 12,000 emails per month to 1,000 subscribers. One of the standout features is its AI-driven content recommendations, which analyze your past campaigns to suggest improvements for future emails.
The platform’s user-friendly interface includes a drag-and-drop editor, making it easy to design engaging emails. MailerLite also provides advanced automation options, helping you create workflows for welcoming new subscribers, sending birthday discounts, or re-engaging inactive customers. Additionally, it offers robust analytics to measure open rates, click-through rates, and conversion metrics. If you’re looking for a reliable and straightforward tool that integrates AI features, MailerLite’s free plan is an excellent option for scaling your email marketing efforts.

5. HubSpot Email Marketing

HubSpot is renowned for its robust CRM and marketing solutions, and its email marketing tool is no exception. The free version of HubSpot Email Marketing integrates seamlessly with its CRM, allowing you to store 1000 contacts and you can send 2000 emails per month, leverage AI-powered personalization features. You can create professional emails using the drag-and-drop editor and track their performance with detailed analytics.
The platform uses AI to help you craft subject lines that increase open rates and suggests optimal times for sending your campaigns. HubSpot also provides automation tools to streamline your marketing efforts, such as sending follow-up emails or nurturing leads based on their behavior. Although the free plan has some limitations, it’s an excellent choice for businesses that want to align their email marketing with CRM insights, ensuring a more personalized and effective approach.

6. Omnisend

Omnisend is specifically designed for eCommerce businesses, making it a top choice for online store owners. The free plan allows you to send up to 500 emails per month and can store 250 contacts which includes AI-powered tools for automation, segmentation, and campaign analytics.
One of Omnisend’s standout features is its ability to create multi-channel workflows, incorporating email, SMS, and push notifications. Its AI tools analyze your customer behavior, suggesting the best times to send emails or recommending products based on past purchases. The platform also provides pre-built email templates tailored for eCommerce, saving you time and ensuring your emails look professional. With its robust analytics, you can monitor metrics like sales generated from emails, helping you optimize your campaigns for maximum ROI. Omnisend’s free plan is a great starting point for eCommerce businesses looking to boost customer engagement and drive sales.

7. Sendinblue(Brevo)

Sendinblue stands out for its focus on simplicity and functionality, making it a favorite among small businesses. Its free plan supports unlimited contacts and allows you to send up to 300 emails daily, which is ideal for businesses with smaller audiences.
The platform uses AI to optimize email delivery times, ensuring your messages reach subscribers when they’re most likely to open them. Sendinblue’s drag-and-drop editor makes it easy to create beautiful emails, while its automation tools help you set up workflows for onboarding, re-engagement, or cart abandonment campaigns. Additionally, the platform provides detailed analytics, including real-time reporting, to help you understand your campaign’s performance. Sendinblue also integrates with various tools, such as WordPress and Shopify, making it versatile for different types of businesses. For those looking for a reliable email marketing solution with AI capabilities, Sendinblue’s free plan is a solid choice.

8. Benchmark Email

Benchmark Email is an excellent tool for creating and managing email campaigns, especially for small and medium-sized businesses. Its free plan allows you to save 500 contacts and send up to 3,500 emails per month, making it a viable option for those just starting. Benchmark Email’s standout feature is its AI-powered design assistant, which helps you craft professional-looking emails without any technical know-how.
The platform also offers smart content suggestions to make your emails more engaging and relevant to your audience. Benchmark provides automation features, allowing you to send welcome emails, follow-ups, and other triggered messages based on subscriber actions. Its analytics tools allow you to measure campaign performance, including open rates, click-through rates, and conversions. With its user-friendly interface and robust free plan, Benchmark Email is a great choice for businesses looking to step up their email marketing game without spending a dime.

9. GetResponse Free Plan

GetResponse is a versatile email marketing tool with a free plan designed for small businesses and startups. The free plan allows you to store up to 500 contacts and provides essential features like email templates, automation tools, and analytics.
AI-powered tools for personalization and campaign optimization is one of GetResponse’s key strengths. The platform analyzes your audience’s behavior to suggest the best time to send emails and recommends improvements to your subject lines and content. Additionally, GetResponse offers a landing page builder and sign-up forms to help you grow your email list. While the free plan has some limitations, it’s a great starting point for businesses looking for a comprehensive email marketing solution with advanced AI capabilities.

10. Moosend

Moosend is one of the email marketing platform that provides simplicity with most powerful features. Its free plan supports up to 1,000 subscribers and send unlimited emails, making it suitable for small businesses and solo entrepreneurs. The platform offers AI-driven tools for automation, allowing you to create workflows that trigger emails based on user behavior.
Moosend’s email editor is easy to use, featuring a drag-and-drop interface and pre-built templates to speed up the design process. The platform also provides advanced analytics to help you track key metrics like open rates, click-through rates, and conversions. One of Moosend’s unique features is its dynamic content capabilities, which allow you to personalize emails based on the recipient’s preferences. For businesses looking for an affordable email marketing solution with AI features, Moosend’s free plan is an excellent choice.

11. Sender

Sender is a user-friendly email marketing tool that offers a generous free plan, allowing up to 2,500 subscribers and 15,000 emails per month. It’s particularly popular for its dynamic content capabilities, which enable you to personalize emails based on subscriber preferences.
The platform uses AI to help you optimize your email campaigns by analyzing past performance and providing actionable insights. Sender also includes automation tools, allowing you to set up workflows for triggered emails like welcome messages, cart abandonment reminders, and follow-ups. Its drag-and-drop editor makes designing emails a breeze, even for those without design experience. With detailed analytics, you can track metrics like open rates, click-through rates, and conversions to refine your strategy. Sender’s free plan is ideal for small businesses and marketers looking for a powerful yet cost-effective email marketing solution.

12. Mailjet

Mailjet is a powerful email marketing tool that focuses on delivering personalized experiences through its AI-driven features. Using their free plan you can send 6,000 emails per month, with a daily limit of 200 emails, making it a better choice for small businesses and startups.
Mailjet’s standout feature is its collaborative email builder, which enables teams to design emails together in real time. The platform also uses AI to optimize email delivery times and suggest improvements to subject lines and content. You can create automated workflows, such as welcome sequences or re-engagement campaigns, to keep your audience engaged. Additionally, Mailjet provides detailed analytics, helping you track email performance and make data-driven decisions. If your business requires a tool that combines simplicity with advanced features, Mailjet’s free plan is a strong contender.

13. Mailmodo

Mailmodo is a unique email marketing platform that allows you to send interactive emails using AMP (Accelerated Mobile Pages) technology. Using their free plan you can send 10,000 emails per month to 2500 subscribers and provides several features to boost engagement.
With Mailmodo, you can create interactive email experiences, such as embedded forms, polls, and appointment scheduling, directly within the email. The platform’s AI tools help you analyze user behavior and optimize your campaigns for better results. Automation workflows allow you to set up triggers for personalized emails, such as abandoned cart reminders or product recommendations. Mailmodo also offers robust analytics to measure metrics like click-through rates and time spent on email. This tool is particularly useful for businesses looking to stand out with highly engaging and interactive emails.

14. CleverReach

CleverReach is an easy-to-use email marketing tool designed for small businesses and agencies. Its free plan supports up to 250 subscribers and allows you to send up to 1,000 emails per month, which is ideal for smaller campaigns.
CleverReach uses AI to enhance your email campaigns by analyzing past performance and suggesting improvements. Its drag-and-drop editor makes it easy to create visually appealing emails, while its automation features allow you to send targeted messages based on user behavior. You can also segment your audience to ensure your emails are relevant and personalized. CleverReach provides detailed analytics to help you track your campaign’s success and identify areas for improvement. If you’re just starting out and need a reliable, beginner-friendly tool, CleverReach’s free plan is a solid choice.

15. Pabbly Email Marketing

Pabbly Email Marketing offers unlimited emails to 100 subscriber per month on its free plan. It’s an excellent option for businesses looking to scale their email marketing efforts without worrying about subscriber limits.
The platform uses AI to help you optimize your campaigns, providing insights into the best times to send emails and how to improve your content. Pabbly also offers advanced automation features, allowing you to set up workflows for lead nurturing, re-engagement, or event-based triggers. The drag-and-drop email builder includes customizable templates, making it easy to design professional emails. Additionally, Pabbly integrates with popular tools like CRM platforms, ensuring a seamless experience. While the free plan has a limit of 1,00 subscribers per month, it’s a great starting point for businesses that prioritize scalability and advanced features.

16. EmailOctopus

EmailOctopus is a lightweight yet powerful email marketing tool that’s ideal for startups and small businesses. Using their free plan, you can send up to 10,000 emails per month to 2,500 subscribers. The platform uses SendGrid as its backend, ensuring reliable email delivery. EmailOctopus offers easy-to-use automation features, allowing you to create workflows like welcome sequences, birthday greetings, and follow-up emails. Its drag-and-drop email editor and pre-designed templates make it easy to create attractive and effective emails.

EmailOctopus also offers analytics to monitor the performance of your campaigns, including open rates and click-through rates. If you’re looking for a simple, budget-friendly email marketing tool with essential features, EmailOctopus is an excellent option to consider.

Conclusion

These top 16 free AI email marketing tools provide a range of features to help you grow your business without breaking the bank. Each tool is unique, so choose the one that best suits your specific needs and goals. With these options, you can create engaging campaigns, automate processes, and analyze performance—all without spending a penny.

FAQs on Free AI Email Marketing Tools

1. Whether free email marketing tools suitable for small businesses?

Yes, free email marketing tools are excellent for small businesses, startups, and freelancers. They provide essential features like email campaigns, automation, and analytics, making them ideal for businesses with limited budgets. Many tools also offer scalable options if your needs grow.

2. What are the limitations of using free AI email marketing tools?

Free plans often come with limitations like:

• Limited email sends per month
• Restrictions on the number of contacts to store
• Limited advanced features while compared to the paid plans
• Branding (e.g., tool logos) included in emails

These limitations vary by platform, so it’s essential to evaluate your requirements before selecting a tool.

3. How does AI improve email marketing?

AI enhances email marketing by automating repetitive tasks and optimizing campaign performance. Key AI-powered features include:

• Predicting the best times to send emails
• Suggesting engaging subject lines and content
• Analyzing subscriber behavior for better targeting
• Automating workflows like welcome emails or follow-ups

4. Could I upgrade to paid plan from a free plan later?

Yes, all the above email marketing tools offer smooth upgrades to paid plans. As your subscriber list or campaign complexity grows, you can transition to a plan that fits your expanded needs.

5. Which tool is the best for beginners?

For beginners, tools like Zoho Campaigns, Mailchimp, and ConvertKit are great choices. They offer intuitive interfaces, essential features, and robust free plans to help you get started with ease.

6. Can I integrate these tools with my website or CRM?

Yes, many email marketing tools provide integrations with websites, eCommerce platforms, and CRMs like Zoho CRM, Shopify, WordPress, and Salesforce. These integrations help streamline data sharing and improve your marketing efforts.

7. Is it required to have a subscriber list to use these free tools?

Yes, most tools require a list of email subscribers to start campaigns. You can build this list through sign-up forms, pop-ups, or lead magnets on your website or social media channels.

8. Are there any hidden costs in free plans?

Free plans are generally transparent, but some tools may charge for add-ons like advanced analytics, additional contacts, or integrations. Always check the plan details to understand what’s included.

9. What are the free email marketing tools with generous free plans

1. Zoho Campaigns (you can send 6,000 emails per month 2,000 subscribers)

2. ConvertKit (Kit) (you can send unlimited emails to 10,000 subscribers)

3. Sender (you can send 15,000 emails per month to 2,500 subscribers)

10. How to Choose the Right Email Marketing Tool?

Based on the below you can you choose the best plan.

• Features: Look for tools that match your needs, like automation, analytics, or personalization.
• Scalability: Make sure the tool can help you to grow your business.
• Ease of Use: Pick something user-friendly if you’re not tech-savvy.
• No of contacts you can save and no of emails you can send per month.