There are 4.1 billion daily email users in 2021. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73 percent of millennials prefer communications from businesses to come via email. (HubSpot)
99 percent of consumers check their email every day and it is the most preferred way to receive updates from brands.
What is Email Marketing?
Email Marketing is the use of email within your marketing efforts to promote a business’s services and products.
Effective email marketing campaigns convert prospects into customers, and turn one-time buyers into loyal customers.
What are the advantages of Email Marketing?
Lets check out the top 7 advantages of Email Marketing below
- Email marketing is cost effective
- Targeted outreach
- Easy to get started
- Easy to track
- Target a global audience
- Increase website traffic
- Sending timely campaigns.
1. Email marketing is cost effective
Email marketing is the most cost-effective method to reach out to your prospects and customers compared to other marketing methods. With email marketing you can reach out to thousands of people around the globe.
While traditional marketing campaigns like direct or print can be costly, email marketing campaigns tend to be more cost-effective.
2. Targeted outreach and personalized content
With email marketing, you can customize your email campaigns and create targeted campaign.
You can personalize the email content with contact person’s name, interest based on the website visit’s, Industry and etc.,
3. Easy to get started
Email marketing doesn’t necessarily require a huge team or technical knowledge in order to be successful. Most of the email marketing platforms, provides drag and drop editors, which allow you to create stunning campaigns, quickly and easily.
4. Easy to track and measure
Most email marketing platform will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.
5. Target a global audience
Email marketing lets you instantly send a message to thousands of people across the globe at any time.
6. Increase website traffic
Email marketing campaigns can definitely help whether you are an ecommerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store.
7. Send timely campaigns
With email marketing, you can create an entire campaign on short amount of time because they don’t take as long to plan. Additionally, you can make sure your prospects and customers see the email at the right time.
For example, you can make sure you send emails at the right time by segmenting your audience based on their time zone.