Difference between Social listening and Social Monitoring

Social listening and Social monitoring are terms that have been used interchangeably in digital marketing, but there is a difference. What is Social Listening? Social listening is the process of understanding your audience by collecting data from social mentions around your brand, industry and any other topics relevant to your brand and make better decisionsContinue reading “Difference between Social listening and Social Monitoring”

What Is Social Listening and It’s top 5 Benefits?

The global social media analytics market size is predicted to grow USD 15.6 billion by 2025 from USD 3.6 billion in 2020, at a Compound Annual rate of growth (CAGR) of 34.1% during the forecast period. Source – Markets and Markets. Social media listening just doesn’t help you only in monitoring, but also help youContinue reading “What Is Social Listening and It’s top 5 Benefits?”