100+ Social Media Usage statistics and Facts Worldwide You Must Know

Social media has become an integral part of our daily lives, shaping how we communicate, shop, and consume information. Whether you’re a marketer, business owner, or just curious about the digital world, understanding the latest social media statistics can help you stay ahead.

100+ Social Media User Statistics and Facts Worldwide You Must Know in 2025

Here are 100 plus key stats, broken down into categories, to give you a comprehensive view of the social media landscape in 2025.

Top Social Media User Statistics in 2025

1. 5.22 billion people use social media worldwide, making up 63.8% of the global population.

2. The average person spends 2 hours and 19 minutes daily on social media.

3. 98% of users access social media via mobile devices.

4. Social media advertising spending is projected to reach $300 billion by 2025.

5. 59% of global social media users are aged 18-34, making this the largest demographic group.

6. 77% of marketers retarget Facebook and Instagram ads to grow their brand.

7. 90% of users follow at least one business on social media.

8. 76% of users have purchased products they saw on social media.

9. 71% of businesses plan to create more videos for social media marketing.

10. 33% of marketers say Instagram offers the highest ROI among social media platforms.

How Many Social Media Users are there in 2025?

In 2025, more than 5.22 billion, were using social media globally. This growth is driven by increasing internet accessibility, affordable smartphones, and the rising popularity of platforms like TikTok, Instagram, and Facebook, which continue to dominate the social media landscape.

What Percentage of People Use Social Media in 2025?

There are more than 5.52 billion internet users worldwide, which leads to 67.5 percent of the global population.  In which, the current percentage of people using social media is 63.8 percent of the world’s population.

What are the top most used Social Media Platforms worldwide?

Facebook Usage Statistics

11. Facebook remains the largest platform with 3.07 billion monthly active users.

12. 69% of U.S. adults use Facebook, making it the most popular platform in America.

13. Facebook generates 3,000 years of video watch time every day.

14. 74% of users visit Facebook daily, spending an average of 38 minutes per day.

15. Facebook’s ad revenue reached $21.2 billion in 2024, a 22% increase year-over-year.

YouTube Usage Statistics

16. YouTube has 2.7 billion monthly active users, making it the second-largest platform.

17. 81% of U.S. adults use YouTube, making it the most popular platform in America.

18. YouTube generates 1 billion hours of video watch time every day.

19. 70% of users visit YouTube daily, spending an average of 40 minutes per day.

20. YouTube’s ad revenue reached $29.2 billion in 2024, a 20% increase year-over-year.

WhatsApp Usage Statistics

21. WhatsApp has 2.5 billion monthly active users, with 1.2 billion logging in daily.

22. 70% of global breaking news first appears on WhatsApp.

23. Messages with GIFs gain 55% more engagement than those without.

24. 85% of users expect a reply to customer service questions within one hour.

25. WhatsApp’s ad revenue reached $7 billion in 2024.

Instagram Usage Statistics

26. Instagram has 2.11 billion monthly active users, with 500 million using Stories daily.

27. 90% of users follow at least one business on Instagram.

28. Instagram Reels account for 45% of total engagement time on the platform.

29. 70% of users discover new products on Instagram, and 87% take action after seeing product info.

30. Instagram’s engagement rate is 1.22%, higher than Facebook’s 0.18%.

TikTok Usage Statistics

31. TikTok has 1.8 billion monthly active users, with 1.2 billion logging in daily.

32. Users spend an average of 95 minutes daily on TikTok, the highest among all platforms.

33. 60% of TikTok users are aged 16-24, making it a Gen Z favorite.

34. TikTok Shop drove $20 billion in global sales in 2024.

35. 83% of users have discovered new products on TikTok.

LinkedIn Usage Statistics

36. LinkedIn has 1.15 billion users, with 310 million active monthly.

37. 87% of recruiters use LinkedIn as their primary hiring tool.

38. Video posts on LinkedIn receive 20x more shares than other formats.

39. 85% of users say LinkedIn helps them build their professional brand.

40. LinkedIn’s ad revenue reached $14 billion in 2024.

Snapchat Usage Statistics

41. Snapchat has 750 million monthly active users, with 300 million using Stories daily.

42. 90% of users follow at least one brand on Snapchat.

43. Snapchat Discover accounts for 35% of total engagement time on the platform.

44. 60% of users discover new products on Snapchat, and 75% take action after seeing product info.

45. Snapchat’s engagement rate is 1.5%, higher than Facebook’s 0.18%.

Twitter (X) Usage Statistics

46. Twitter (rebranded as X) has 600 million monthly active users.

47. 70% of global breaking news first appears on Twitter.

48. Tweets with GIFs gain 55% more engagement than those without.

49. 85% of users expect a reply to customer service questions within one hour.

50. Twitter’s ad revenue reached $7 billion in 2024.

Pinterest Usage Statistics

51. Pinterest has 500 million monthly active users, with 200 million logging in daily.

52. Users spend an average of 30 minutes daily on Pinterest, the highest among all platforms.

53. 70% of Pinterest users are aged 18-34, making it a Millennial favorite.

54. Pinterest Shop drove $10 billion in global sales in 2024.

55. 80% of users have discovered new products on Pinterest.

Reddit Usage Statistics

56. Reddit has 430 million monthly active users, with 100 million active daily.

57. 87% of users use Reddit as their primary source of news.

58. Posts with images on Reddit receive 20x more shares than other formats.

59. 85% of users say Reddit helps them build their personal brand.

60. Reddit’s ad revenue reached $5 billion in 2024.

Which Social Media Platform has the highest no of users?

Facebook continues to have the highest user base among social media platforms, with over 3 billion monthly active users. It remains the most widely used platform globally, followed by YouTube, WhatsApp, and Instagram, each boasting billions of users. However, platforms like TikTok are rapidly growing and could challenge Facebook’s dominance in the coming years.

Social Media Marketing and Advertising Statistics

61. 73% of marketers believe social media marketing is effective for their business.
62. 96% of small businesses use social media for marketing.
63. Social media ad spending is expected to grow by 5.63% annually, reaching $76.4 billion by 2025.
64. Instagram ads have a 1.22% engagement rate, higher than Facebook’s 0.18%.
65. Video ads on social media have a 49% higher click-through rate than static ads.

Social Commerce Statistics

66. Social commerce sales are projected to surpass $600 billion in 2025.
67. 31% of online shoppers prefer Facebook for shopping, while 39% of Gen Z favor Instagram.
68. 70% of shopping enthusiasts turn to Instagram for product discovery.
69. 83% of TikTok users have found new products on the platform.
70. 56% of consumers prefer online shopping because it’s available 24/7.

Influencer Marketing Statistics

71. The influencer marketing market is expected to grow to $17.4 billion in 2025.
72. 69% of marketers use TikTok for influencer campaigns.
73. 50% of Millennials trust influencers’ product recommendations more than celebrities.
74. For influencer marketing 93% of U.S. marketers are planning to use Instagram.
75. Micro-influencers (with 10,000-100,000 followers) have an average engagement rate of 3.86%.

Regional Social Media Statistics

76. China leads with 1.07 billion social media users, followed by India (862 million) and the U.S. (308 million).
77. Nigeria has the highest daily social media usage at 4 hours and 7 minutes.
78. 75% of Northern Europeans use social media, the highest penetration rate globally.
79. India has the most social media accounts per user, averaging 11.4 accounts.
80. The UAE has the highest social media penetration rate at 115%.

Which country has the highest Social Media Users in 2025?

China has the highest social media users globally with 1.07 billion users, followed by India (862 million) and the U.S.

What are the Emerging Trends in Social Media Platforms

81. Short-form videos are the most engaging content type, with 66% of consumers preferring them.
82. AR features are used by 1 billion people on social media platforms.
83. AI-driven content recommendations drive 95% of TikTok’s watch time.
84. Search-first social media is growing, with users turning to platforms like Instagram and TikTok for product research.
85. Micro and nano influencers are gaining popularity due to their authenticity.

What are the Customer Behavior Statistics on Social Media

86. 54% of users research products on social media before purchasing.
87. 71% of consumers who have a positive experience with a brand on social media are likely to recommend it.
88. 68% of users engage with brands on social media to stay updated on new products.
89. 49% of users say they rely on influencer recommendations when making purchase decisions.
90. 62% of users say they are more likely to trust brands that interact with their audience on social media.

Content Performance Statistics

91. Posts with images receive 2.3x more engagement than those without.
92. Video content generates 12x more shares than text and images combined.
93. Live videos receive 10x more comments than regular videos.
94. Infographics are shared 3x more than other types of content.
95. User-generated content drives 29% higher web conversions than campaigns without it.

Social Media and Customer Service

96. 67% of consumers have used social media for customer service inquiries.
97. 85% of users expect a response to customer service questions within one hour.
98. 71% of users who receive a quick response on social media are likely to recommend the brand.
99. 64% of users prefer messaging apps for customer service over phone calls.
100. Brands that respond to customer inquiries on social media see a 15-20% increase in customer satisfaction.

Social Media and Brand Loyalty

101. 53% of users follow brands on social media to stay updated on new products.
102. 78% of users are more likely to purchase from a brand after a positive interaction on social media.
103. Brands that post consistently on social media see a 30% higher engagement rate.
104. 64% of users say they are more likely to trust brands that are active on social media.
105. 71% of users who have a positive experience with a brand on social media are likely to recommend it.

Social Media Users Statistics by Gender

Here’s an approximate breakdown of total social media users by gender globally:

• Female Users: Around 47-49% of total social media users are female. Women tend to dominate platforms like Pinterest, Instagram, and TikTok, where they engage heavily with lifestyle, fashion, and wellness content.
• Male Users: Approximately 51-53% of total social media users are male. Men are more active on platforms like Twitter (X), LinkedIn, and YouTube, often engaging with content related to technology, sports, and news.

These percentages can vary slightly depending on the region, platform, and demographic, but they provide a general overview of the gender distribution across social media globally

1.Facebook:

• Female: 43% – Women on Facebook often engage more with community groups, lifestyle content, and family-related updates.
• Male: 57% – Men tend to use Facebook for news, networking, and following sports or technology-related pages.

2.Instagram:

• Female: 48% – Women dominate Instagram in areas like fashion, beauty, and wellness content, often engaging with influencers and brands.
• Male: 52% – Men are increasingly active on Instagram, particularly in niches like fitness, gaming, and photography.

3.Twitter (X):

• Female: 38% – Women on Twitter often participate in conversations around social issues, entertainment, and lifestyle topics.
• Male: 62% – Men are more prevalent on Twitter, engaging in discussions about politics, sports, and technology.

4.TikTok:

• Female: 57% – Women are the majority on TikTok, driving trends in dance, beauty, and lifestyle content.
• Male: 43% – Men are growing their presence on TikTok, particularly in comedy, gaming, and DIY content.

5.Pinterest:

• Female: 78% – Pinterest is heavily favored by women, who use it for inspiration in home decor, fashion, recipes, and event planning.
• Male: 22% – Men on Pinterest often explore DIY projects, tech ideas, and fitness-related content.

Conclusion

Social Media continues to evolve as a powerful force in our daily lives, influencing how we connect, shop, and consume information. With over 5.22 billion users projected by 2025, its impact on communication, marketing, and consumer behavior is undeniable. By staying informed about the latest trends and statistics, marketers, business owners, and individuals alike can navigate the ever-changing digital landscape more effectively. Whether it’s leveraging influencer recommendations, understanding user engagement, or adapting to emerging platforms, these insights provide a roadmap for success in the dynamic world of social media.