Email marketing remains one of the most powerful and cost-effective tools in the digital marketing arsenal, and it’s only becoming more essential as we move into 2025. With over 4.5 billion daily users, email has entrenched itself as the primary communication channel for individuals and businesses alike. Whether you’re looking to nurture leads, build stronger customer relationships, or drive sales, email marketing provides an unmatched return on investment (ROI) that no other platform can match.
In the fast-paced world of digital marketing, businesses are continually looking for ways to optimize their strategies and engage with their audiences more effectively. The reason email marketing consistently outperforms other channels is its ability to deliver personalized content directly to users’ inboxes, allowing for tailored messaging based on their preferences, behaviors, and needs. This level of customization fosters trusts and loyalty, leading to higher engagement rates and increased conversions.
As we step into 2025, the role of email marketing is evolving rapidly. From automation and artificial intelligence to personalized campaigns and mobile optimization, these innovations are enhancing the effectiveness of email campaigns. To remain competitive and relevant, businesses must stay ahead of the curve, continually optimizing their email marketing strategies with the latest insights and best practices.
What are the statistics for email marketing?
To ensure your campaigns stay ahead of the curve, we’ve compiled 95 email marketing statistics for you. These insights will help you craft impactful strategies, optimize performance, and maximize ROI.
General Email Marketing Statistics
1. Over 4.5 billion people use email daily (Statista).
2. Email marketing generates $44 ROI for every $1 spent (Litmus).
3. 72% of consumers prefer email for business communication (HubSpot).
4. For customer acquisition email is 40x more effective than social media (McKinsey).
5. 50% of consumers’ buying decisions wereinfluenced by promotional emails (OptinMonster).
6. Email marketing accounts for 25% of e-commerce sales (Omnisend).
7. 87% of B2B marketers use email for content distribution (Content Marketing Institute).
8. 68% of Millennials are influenced by promotional emails (Campaign Monitor).
9. 50% of small businesses rely on email for customer retention (Small Business Trends).
10. Email marketing budgets are projected to grow by 15% in 2025 (Statista).
How Many People Use Email Daily?
As of 2025, the global email user base exceeds 4.5 billion and is projected to surpass 4.85 billion by 2027.
Email Open and Click-Through Rates
11. The average email open rate is 32.5% (Constant Contact).
12. Adding emojis to subject lines boosts open rates by 10% (Campaign Monitor).
13. Personalized subject lines increase open rates by 22% (SuperOffice).
14. Emails with clear CTAs achieve a 37% higher CTR (HubSpot).
15. Welcome emails have a 83% open rate (GetResponse).
16. The average CTR across industries is 2.62% (Mailchimp).
17. Segmented emails have a 101% higher CTR (Mailchimp).
18. Subject lines with 6-10 words perform 12% better (Campaign Monitor).
19. Transactional emails do have a CTR of 20% (Omnisend).
20. Interactive emails see a 73% increase in CTR (Litmus).
What is The Average Email Open Rate?
The average open rate for marketing emails varies by industry, but as of August 2024, it’s around 32.55%.
What is the Mobile Email Marketing Statistics?
21. 65% of emails were opened on the mobile devices (Litmus).
22. 50% of users delete non-mobile-optimized emails (Campaign Monitor).
23. Responsive emails lead to a 15% higher CTR (HubSpot).
24. 22% more revenue were generated because of mobile – optimized emails (Campaign Monitor).
25. 70% of people check email on mobile first (SuperOffice).
26. Over 60% of B2B buyers read emails on mobile devices (Litmus).
27. 80% of Gen Z prefers engaging with emails via mobile (Campaign Monitor).
28. Emails with a single-column layout perform 25% better on mobile (Litmus).
29. Large fonts in mobile emails boost engagement by 12% (HubSpot).
30. Emails with tappable buttons see 30% higher engagement on mobile (Campaign Monitor).
Personalization and Segmentation
31. 58% of email revenue were generated because of segmented campaigns (Campaign Monitor).
32. Personalized emails improve engagement by 74% (HubSpot).
33. 78% of consumers engage more with personalized offers (SuperOffice).
34. Emails with dynamic content increase CTR by 40% (Litmus).
35. Triggered emails have a 67% higher open rate (Omnisend).
36. Segmentation leads to 29% lower unsubscribe rates (Mailchimp).
37. AI-driven personalization improves revenue by 20% (HubSpot).
38. Behavior-based segmentation boosts conversion rates by 45% (SuperOffice).
39. Location-specific targeting increases engagement by 50% (Litmus).
40. Using a subscriber’s name increases open rates by 15% (Campaign Monitor).
Email Marketing Automation
41. 29% of email revenue were generated because of automated emails (Omnisend).
42. Drip campaigns achieve 45% higher engagement rates (HubSpot).
43. Cart abandonment emails recover 65% of lost sales (Campaign Monitor).
44. Birthday emails have a high open rate of 90% (Litmus).
45. Automation saves marketers 25% of their time (SuperOffice).
Email Design and Content Statistics
46. Visual content in emails increases engagement by 55% (Campaign Monitor).
47. Emails with videos boost CTR by 300% (HubSpot).
48. Emails with GIFs achieve 26% higher engagement rates (Litmus).
49. Using interactive elements can boost open rates by 73% (Campaign Monitor).
50. Short email copy (50-125 words) generates the highest response rate of 50% (Boomerang).
51. 38% of marketers say emails with infographics perform the best (HubSpot).
52. Plain-text emails have a 15% better delivery rate compared to HTML (SuperOffice).
53. Emails with bullet points see 37% more engagement (Campaign Monitor).
54. Dark mode compatibility improves user experience for 71% of subscribers (Litmus).
55. Including a P.S. line can boost responses by 22% (HubSpot).
Email Marketing for E-commerce
56. Cart abandonment emails recover 15-20% of abandoned carts (Omnisend).
57. 60% of customers make purchases based on a promotional email (OptinMonster).
58. Flash sale emails increase transaction rates by 35% (Campaign Monitor).
59. Post-purchase emails see a 25% open rate (Omnisend).
60. Emails with product recommendations generates 20% more sales (Mailchimp).
61. Seasonal promotional emails achieve 40% higher engagement (HubSpot).
62. Loyalty program emails result in a 50% higher CTR (Campaign Monitor).
63. E-commerce brands see a 50% increase in revenue with email retargeting (Omnisend).
64. Free shipping offers in emails increase conversions by 30% (SuperOffice).
65. Personalized discount emails drive 40% more purchases (Campaign Monitor).
Email Marketing Benchmarks by Industry
66. The average email open rate for nonprofits is 26.6% (Mailchimp).
67. Retail emails have a CTR of 2.5% (Campaign Monitor).
68. Healthcare emails have a 20% open rate (Constant Contact).
69. Financial services emails boast an open rate of 24% (Campaign Monitor).
70. Media and entertainment emails achieve a 19.4% open rate (Mailchimp).
71. Hospitality emails see a CTR of 3% (Campaign Monitor).
72. Education emails achieve a 23% open rate (Constant Contact).
73. B2B emails have an average CTR of 3.2% (Mailchimp).
74. Travel and tourism emails see 22% open rates (Campaign Monitor).
75. Beauty and wellness emails have a 19% open rate (Constant Contact).
Email Marketing Trends for 2025
76. AI personalization boosts CTR by 40% (HubSpot).
77. Hyper-personalized campaigns lead to 70% higher engagement (Litmus).
78. Sustainable email practices appeal to 45% of Gen Z (Campaign Monitor).
79. Voice-activated email actions are gaining popularity with smart devices (SuperOffice).
80. AMP emails increase engagement by 50% (Litmus).
81. Real-time content updates boost interaction rates by 35% (Campaign Monitor).
82. Mobile-first design remains crucial for 70% of marketers (Litmus).
83. Interactive quizzes in emails increase engagement by 25% (HubSpot).
84. Minimalist email designs improve open rates by 18% (Campaign Monitor).
85. Sustainability-focused messaging drives higher engagement among eco-conscious subscribers (SuperOffice).
What’s the Future of Email Marketing Statistics?
86. AI-powered automation will account for 30% of email marketing tasks (Litmus).
87. Real-time analytics will optimize campaigns faster (HubSpot).
88. The global email marketing industry will reach $22 billion by 2025 (Statista).
89. Voice technology will enable email interactions without screens (Campaign Monitor).
90. Blockchain technology will improve email security and authenticity (SuperOffice).
91. Smart segmentation will drive 75% of revenue from email (HubSpot).
92. Automation tools will boost marketer productivity by 40% (Litmus).
93. Email will remain the most preferred B2B communication tool (Content Marketing Institute).
94. AI writing tools will craft hyper-relevant email copy (SuperOffice).
95. Predictive analytics will increase campaign effectiveness by 60% (HubSpot).
Conclusion
In conclusion, email marketing remains the cornerstone of any successful digital marketing strategy in 2025. These 95 statistics highlight the ongoing potential of email marketing to foster deeper relationships with customers and drive impressive ROI. By leveraging key trends, such as personalization, automation, and mobile optimization, businesses can ensure they remain competitive and continue to see tangible results from their email campaigns.
The beauty of email marketing lies in its versatility and ability to adapt to various industries and business objectives. Whether you’re in retail, e-commerce, education, or any other field, the right email strategy can help you reach your goals—whether that’s increasing sales, improving customer retention, or expanding your reach. It’s crucial, however, to keep experimenting and testing different approaches to refine your campaigns over time.
As 2025 unfolds, email marketing is set to evolve further, with innovations such as AI-powered automation and predictive analytics. Embrace these trends and insights to stay ahead of the competition and achieve outstanding engagement and results. By staying informed and optimizing your strategies accordingly, you’ll be well-positioned to maximize your email marketing efforts and create lasting value for your business.
Sangeet Shiv is a B2B Marketing and Sales Operations professional with hands-on experience across strategy, execution, and marketing automation. He’s passionate about using AI and emerging tech to drive smarter marketing and scalable growth.