14 ways to use LinkedIn as a Business in 2021

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57 million plus companies were listed on LinkedIn. LinkedIn Company Pages provide an excellent opportunity for your organization to share company updates, post job opportunities, build a community, boost traffic to your website and generate leads.

How to use LinkedIn as a business?

Here’s the list of 14 effective ways to use LinkedIn as a Business.

1. Create a Company Page

LinkedIn allows you to create a company page for your business on its platform. By creating a business page, you can add information about what your company does, share your expertise and mention how long you have been doing it, and how can your target audience reach out to you for more information regarding your business. Check out this guide to learn to create a LinkedIn page for business.

2. Share relevant content

Sharing relevant content on your company page is an excellent way to attract your target audience.  LinkedIn business page is a wonderful place to share your company updates and news for your potential prospects and customers, employees, investors, and your target audience to review and share. Check out this guide to learn to how to post on LinkedIn.

3. Use LinkedIn Polls

LinkedIn company page allows you to create polls. Polls are great way to engage with your target audience and it has the highest engagement rate compared to any other post on LinkedIn platform. If you would like to know how to create LinkedIn polls check out this guide.

4. Create a LinkedIn Group

You can create your own group on LinkedIn, by creating a group for customers/colleagues you can organize discussion related to your industry and you can position yourself as an Industry leader in your area by sharing relevant content.

5. Advertise on LinkedIn

By using company page, you can advertise on LinkedIn. You can promote your posts using LinkedIn ads to reach wider audience across globe. LinkedIn ads allows you to run ads to your target audience based on company size, location, job title, experience and etc., Check out this guide to learn how to advertise on LinkedIn.

6. Post Job Opportunities

If you are looking to hire, LinkedIn in an amazing platform to hire talent across globe. You can post job opportunities on your company page and you can also promote it to reach wider audience.

7. Build a community

You can grow a community of people who are interested in your company, news, and job updates by creating a LinkedIn Business Page. Share relevant content, ask interesting questions, announce a new product launch, and continuously share updates to engage with your target audience.

8. Rank your page on search engine

LinkedIn Company Pages rank on search engine results pages like any other website or social media platform when they search for your business or your product. By creating a company page, you are creating another opportunity to get discovered by those searching for your products, services, or brand on various searching engines like Google, Yahoo, Bing and etc.

9. Answer a Question

Share your business knowledge and expertise, and help others find solutions to their problems, by answering questions related to your Industry.

10. Participate in other groups

Participate in other LinkedIn groups which is relevant to your Industry. Engage with other members on that group by commenting on their posts, answer to their problems, share relevant content on that group to attract your audience and build a community.

11. Ask for Recommendations

Ask your clients for recommendations, these testimonials will be listed under your company information on your profile and it is a great way to build trust among your audience about your business.

12. Watch your competitor

Check your competitor and analyze what kind of content they are sharing on their page and try to understand what is working for them. Based on your research try to create similar type of content and share it on your company page to attract your audience.

13. Go Live on your company page

LinkedIn allows you to go live on your company page, it is an excellent way for you to interact with your prospects, customers and your followers. It helps you to improve engagement and build stronger connections with your target audience. Check out this guide to learn how to go live on LinkedIn.

14. Measure your company page analytics

Track your analytics and understand what is working for you and what is not working. Based on the results come up with the marketing strategy to grow your company page. Try to create similar content which has worked in the past.

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