Facebook Specs for Ads in 2021 the ultimate cheat sheet

Facebook Specs for Ads, the ultimate cheat sheet

Facebook is the leading social networking platform and advertising on Facebook is essential to attract all types of audiences across globe.

What are the specs for Facebook ads?

In this guide you will learn about the Facebook ads size and specifications to get acquainted with Facebook ads.

1. What is Facebook Image Ads Size and Specifications

You can use the image format in the Facebook News Feed to promote your product, service or brand. Select an exciting image of a product to encourage people to learn more about it, or use an eye-catching photo to market your brand personality.

Design recommendations

  • File type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: write up to 125 characters 
  • Headline: write your headline within 40 characters 
  • Description: write your description within 30 characters 

Technical requirements

  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect ratio tolerance: 3%

Panoramas or 360 photos

For interactive experience, Panoramas and 360 photos could be used on Facebook with some specific objectives. Facebook recognise panoramas and 360 photos and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

2. What is Facebook Video Ads Size and Specification

You can use the video ad format in the Facebook News Feed to promote your product, service or brand in new ways. Add movement and sound to capture attention quickly and market unique features of a product or tell your brand story.

Design recommendations

  • File type: MP4, MOV or GIF 
  • Ratio: 4:5 
  • Video settings: your video settings need to be H.264 compressed, square pixels and need fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps
  • Resolution: minimum 1080 x 1080 pixels 
  • Video captions: Optional, but recommended
  • Video sound: Optional, but recommended

Videos should not have edit lists or special boxes in file containers.

Text recommendations

  • Primary text: write within 125 characters 
  • Headline: your headline should be within 40 characters 
  • Description: write the description within 30 characters 

Technical requirements

  • Video duration: your video needs to be minimum 1 second to maximum 241 minutes
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels

360 videos

For specific objectives, you can use a 360 video. When your followers view this type of ads, they have an option to turn their device or drag their finger to move around within the video and can explore 360 angles.

3. What is Facebook Carousel Ads Specifications

You can use the carousel format in the Facebook News Feed to promote up to ten images or videos within a single ad, each image or video with its own link. With more creative space within an ad, you can market different products, highlight specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Design recommendations

  • Image file type: JPG or PNG 
  • Video file type: accepts MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: 125 characters is the limit 
  • Headline:  write your headline within 40 characters 
  • Description: write your description within 20 characters 
  • Landing page URL: mandatory to add your landing page URL

Technical requirements

  • Number of carousel cards: you can add 2 to 10 cards
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB
  • Video duration: minimum 1 second to maximum up to 240 minutes
  • Aspect ratio tolerance: 3%

4. What is Facebook Collection Ads Size and Specifications

You can use the collection ad format in the Facebook News Feed to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

A collection ad in Facebook News Feed includes a cover image or video followed by four product images. When your follower clicks on a collection ad, they will see an Instant Experience – a full-screen landing page that drives engagement and nurtures interest and intent. 

Design recommendations

The cover image or video that is appeared in your collection ad uses the first media asset from your Instant Experience.

  • Image type: JPG or PNG 
  • Video file type: accepts MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: minimum 1080 x 1080 pixels 

Text recommendations

  • Primary text: 125 characters is the limit 
  • Headline: write your headline within 40 characters 
  • Landing page URL: landing page URL is mandatory to run the ad

Technical requirements

  • Instant Experience: Required
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB

If you are wondering how to create your Facebook ads, please check out this guide.

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