Twitter has over 353 million monthly active users and 145 million daily users worldwide. 63 percentage of users are between the age group 35 and 65 across globe. (Source – Hootsuite).
65.8 percentage of US companies with 100+ employees use twitter for marketing according to a research by eMarketer.
Twitter is an excellent tool to boost awareness about your business, engage with customers and increase sales.
How to Setup/Create a Business Account on Twitter
1.Create an account
Go to the Twitter homepage and select “sign up” to create an account. You will be instructed to create a username and Twitter handle, using your business email and a phone number, and provide your date of birth details to confirm that you meet the age requirements to use the Twitter platform. Since is a business account please use your company logo/company name as your username and Twitter handle that clearly represents your business, user named can be changed later if needed.
2.Verify your Twitter account
Once you finish the first the first step, Twitter will send you a verification code to the email id/phone number you shared. Enter the code in the provided space and click next to proceed further.
3.Create a password
Enter a unique password and make sure that this password is hard to guess and not in use for any of your other accounts. To create a password, use a combination of letters, numbers and special characters to make it unique and complex.
4.Complete your profile
Complete your Twitter profile by filling out the below information.
Upload a profile picture. It is recommended to use your company’s logo as your profile picture for business account so your customers can easily recognize you when they are online. The recommended size for the profile picture is approximately 400 by 400 pixels.
Write a bio. Write a short description about your business within 160-character space. Try to include one or two hashtags that are relevant to your business.
Choose your interests. You can choose your areas of interest from the list of categories so Twitter can recommend like-minded users for you to follow. Choose categories which is most relevant to your business. This step is not mandatory, but it will be helpful to select areas of interest related to your business.
Select users to follow from Twitter suggestions. Twitter recommends list of popular accounts for you to follow. You can select and follow the accounts which is relevant to your business. You can also skip this step if you don’t want to follow such accounts.
Receive notifications. Turn on notifications to receive alerts from Twitter, as this is the best way for you to act and respond to others quickly as your Twitter presence grows.
5.Upload your cover photo and other business information.
Create a cover photo. The recommended dimensions for your cover photo is1500 by 500 pixels. Upload a photo or custom image that represents your business. Cover photo can be a photo or illustration, your tagline, or other branded imagery.
- Add your location. Select “edit profile” on your main profile and add company location profile. Please add your company headquarters if your company has multiple branches.
- Add a link to your website. Add a link to your company website so you can direct your followers to visit your website.
How to grow a Business Twitter Account
Let’s check out top 10 Twitter marketing tips to grow your Twitter business account below.
1.Promote your Twitter Business account
Encourage your employees to follow your Twitter business account and ask them to like, comment, and share your tweets to increase the engagement.
Add your Twitter business handle on your company website so your website visitors can follow your twitter page.
Link your twitter handle in your email newsletter so your customers and prospects can start following your twitter page
Maintain a content calendar and tweet constantly on your business account to increase your engagement and to grow your followers.
One of the key advantages of Twitter is engaging with your prospects, customers and other users in the platform. The more you are active on Twitter the chances are higher to grow your followers on the platform.
4.Identify the right time to post
Do a research and understand at what time your audience is available online on the platform and publish Tweets at that specific time to boost your engagements.
5.Advertise on Twitter
If you have a marketing budget for paid advertising, utilize Twitter Ads to promote your account to grow your followers.
Analyse your competitors Twitter business account and you can start improving your business account based on your competitor analysis. Do research and identify what is working for your competitor and create similar type of content and post it on your Twitter account to increase engagement and grow your followers.
7.Measure your Twitter Analytics
Check your Twitter Analytics frequently to improve your Twitter marketing strategy. Measure post metrics to understand which Tweet engaged with most of your followers, and see which content didn’t do well. Manage your content calendar accordingly.
Hashtags are an excellent way to boost the visibility of your content beyond your own followers. You can also create your own hashtags to gain attraction to your brand or events you are holding. Do a proper research and start using hashtags which is relevant to your industry.
9.Collaborate with Influencers
Work with influencers to promote your product/service to reach wider audience. Influencers are the people who have more no of followers on their Social Media accounts. They can recommend about product/service to their followers which will increase your sales numbers.
10.Use Twitter Spaces
Twitter spaces is a new way to have live audio conversations on Twitter platform with your audience. Spaces are public so anyone can join the conversation as a listener even if they don’t follow your twitter account. Twitter account with more than 600 followers can utilize this option. Space is available in both iOS and Android version.