Statistics about Social Media Top 8 leading Platforms

What is Social Media?

Social media refers to websites and applications like Facebook, Instagram, Twitter LinkedIn and etc. that are designed to allow users to share content quickly and easily with their connections across globe.  It helps users to connect and engage with their audience to build their brand, and increase followers.

Statistics about Social Media

There are 4.2 billion social media users worldwide i.e., 53.6% world’s total population. (Source – Global State of Digital 2021).

Every day the average user spends 2 hours and 25 minutes on social media (of 7 hours total spent on the internet, across all devices). (Source – Hootsuite)

98.8% of users access social media via a mobile phone.

Let’s check out the social media statistics by leading social media platforms below.

1.Facebook Statistics

Facebook has 2.85 billion plus monthly active users in 2021.  Facebook has 1.84 billion active users that are visiting the Facebook site on daily basis. It is the most popular and biggest social network platform worldwide. (Source – Statista).

Ideal for B2C Marketing

2.Instagram Statistics

Instagram has 1.074 billion active users worldwide in 2021. 71% of the 1.074 billion monthly active users on the Instagram app are under the age of 35. (Source – Oberlo).

Ideal for B2C Marketing

3.LinkedIn Statistics

LinkedIn has more than 740 million members with over 50 million registered companies in its platform. 40% of the users access the platform on daily basis clocking up over 1 billion interactions every month.

Ideal for B2B Marketing

4.YouTube Statistics

YouTube has 2.3 billion monthly active users worldwide. It is ranked as the second most popular social media network and it is the second largest search engine after Google search engine. 74 percentage of the adults in the United States use YouTube. (Source – Statista).

Ideal for B2C Marketing

5.Twitter Statistics

Twitter has 353 million monthly active users worldwide. 63 percent of users are between 35 and 65 across globe. (Source – Hootsuite).

Ideal for B2B and B2C Marketing

6. Pinterest Statistics

Pinterest has 478 million monthly active users worldwide. According to Pinterest. Pinterest is ranked as the 14^th largest platform in the world in terms of global active users.

Ideal for B2B and B2C Marketing

7. Snapchat Statistics

Snapchat has 280 million daily active users worldwide.  On average a Snapchat user in the United States spends 26 minutes per day on the app in 2021. (Source – Statista).

Ideal for B2C Marketing

8. TikTok Statistics

TikTok has 689 million monthly active users worldwide. TikTok has been ranked as the 7^th most used social media network in the world. (Source – The Global State of Digital 2021).

Ideal for B2C Marketing