According to Statista’s research, the number of active email users is forecasted to reach 4.6 billion in 2025.
306 billion plus emails were sent and received every day across globe
89% of marketers use email as their primary marketing channel for generating leads. (Mailigen)
61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently. (Marketingsherpa)
88% of users agree they are more likely to respond to an email positively if it has been specifically crafted for them.
80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020)
82% of marketers send emails with not more than 60 characters in the subject line for better results (Convince & convert)
Emails related to Hobbies, Government, and Arts/Artists have the highest open rates (Mail Chimp)
21.33 % is the average open rate for email newsletter across all industries (Mail Chimp)
81% of the users check their email on smartphones, 74% on desktop/laptop while 21% on tablet and 2% on a smartwatch. (Adobe)
Email Marketing Statistics on Mobile
Apple iPhone and Gmail are the most popular users for opening emails on mobile (Campaign Monitor, 2019)
41. 9 % of the emails were opened on a mobile device (Litmus)
69% of web customers are influenced by a company’s emails to make a purchase from their smartphone (Disrupting Advertising)
According to research by Campaign Monitor, 23% of consumers who open an email on a mobile device will tend to open that email again
Mobile friendly email is the second most used tactic by email marketers to improve their performance (HubSpot)
B2C Email Marketing Statistics
59% of consumers say emails impacts their purchase decisions (Sales Cycle)
42.3% of American consumers subscribe to email lists to receive savings and discounts (elevently)
In B2C market, consumers trust email is more likely to be around in 10 years while compared to most popular channels like Facebook, Twitter, and cable television (Litmus)
B2B Email Marketing Statistics
81% of B2B marketers say email newsletters are their most used form of content marketing (Content Marketing Institute, 2020)
59% of B2B marketers say email as their top channel for revenue generation (Emma)
87% of B2B marketers agree email is one of their top organic distribution channels. (Content Marketing Institute, 2020)
Pinterest currently has 498 million monthly active users across globe and it is the fourth most popular social media platform in the United States. (Source – Pinterest)
28 percent of all marketers across globe use Pinterest to market their product or service. (Source – Statista)
In terms of ranking, Pinterest ranks ahead of Twitter, LinkedIn, WhatsApp, and Snapchat. According to a research, approximately 28% of US adults have a Pinterest account.
Pinterest is one of the Social Media networks to boost huge website traffic in the world.
How to Setup a Pinterest Account for Business?
There are three different methods to create a Pinterest business account. You can create a new Pinterest business account from scratch, add a business profile to your personal account or convert your personal account to business account.
Create/Setup a new Pinterest for Business Account from Scratch?
Go to the Business tab at the top of the Pinterest home page
If you already have a personal account, please log out.
Click the Sign-Up Button
Share your email address, enter your age and create strong password
Tap Create Account
Please enter your Pinterest business details, including business name, website, country, and language.
Add a profile picture, since it is a business account its recommended to add your company logo as a profile picture
Select a category from the drop-down menu under “What’s the focus of your brand?”
Choose your business type from the “Describe Your Brand” section
Let Pinterest know if you are interested in running ads on the platform
Claim your website by adding URL of your website in the claim section
Excellent, now you have created your Pinterest business account.
How to Add a Business Profile to Your Existing Personal Pinterest Account?
Login to your personal Pinterest account and Tap on the dropdown menu in the top right corner.
From the drop-down menu click Add a free business account
Hit Get Started
Enter your Pinterest business details, including business name, website, country, and language.
Please add a profile picture which represents your business
Choose a category from the drop-down menu under “What’s the focus of your brand?”
Select your business type from the “Describe Your Brand” section
Let Pinterest know if you are interested in running ads on the platform
Amazing, you have added your business profile to your existing Personal Pinterest account.
Convert a Personal Pinterest Account to a Pinterest Business Account by following below steps.
With few click you can convert a personal Pinterest account to a business Pinterest account. Let’s check out how to find the option to convert to a Pinterest business account below.
Hit the drop-down arrow in the upper right corner of Pinterest
Click Settings
Select Account Settings
Scroll down to Account Changes
Select Convert Account
Ensure that the email address is the one associated with your Pinterest personal account
Next, hit Continue
Well done you have successfully converted your Personal Pinterest Account to a Business Pinterest Account
How to claim your website on Pinterest?
Tap the drop-down menu in the upper right corner of Pinterest
Click Settings
Hit Claim
Enter your company website URL in the “Claim your website” section
Select Claim
Click Claim option (You can add an HTML tag to your website or Upload an HTML file to your website’s root directory)
Enter the tag or upload the HTML file to your website in another tab, and then return to your previous Pinterest tab and select Next
Tap Submit for Review and wait for Pinterest to verify (they’ll email you within 24 hours)
You can also claim your Instagram account, YouTube channel and an Etsy shop on your Pinterest business account by adding relevant links.
Why you need to claim your website with Pinterest?
This is essential because it allows Pinterest to attribute all the content saved from your website to the Pinterest platform for you!
It helps in gaining more followers as your audience were able to see you as the author of the content as it’s shared on the Pinterest platform.
How to create a Pinterest Board?
From you Pinterest business profile, tap the plus sign over Create a Board. Add a descriptive title. Next, identify the board on your profile and click the pencil icon.
Add a description that includes keywords.
Choose a category for your board. This helps with SEO.
Upload a fitting cover photo.
How to create your first Pinterest Pin?
From your dashboard, tap the plus sign in the upper right corner.
Add a title to your pin and write description within 500 characters. Ensure to include keywords and related hashtags while writing the description.
Add a destination link, where you want your audience to land on your website. Ensure your company website URL works, and make sure it is relevant to the pin’s content.
Please Upload an image or video. Pinterest lets you to crop, enter text and add logos in the Pin editor. Ensure to use a high-quality file while creating a Pin.
Tap Publish and select the board you want to add your Pin.
What are the benefits of using Pinterest?
Boost awareness of your brand
Drive traffic to your website
Build Trust
Generate new leads
Increase sales
Some of the common misconceptions about Pinterest
Only female audience are active on Pinterest
People only share food and wedding content (travel, clothing, home decor and others are huge too)
My target audience are not on Pinterest
I can’t manage another platform
FAQs Regarding Pinterest Business Accounts
Is a Pinterest business account free?
Yes, Pinterest business accounts are free, like personal Pinterest accounts.
How many accounts you can have on Pinterest?
You can have up to four accounts on Pinterest in any combination of personal or business account.
Can you have both personal Pinterest account and business Pinterest account?
Yes, you can have both personal Pinterest account and a business account which are completely different from one another.
The advantage of adding your business account to your personal account is you can easily switch between the two without going through the entire login process again.
How to Remove/Delete a Business Account from Pinterest?
To remove a business account from Pinterest, tap the dropdown menu in the top right corner > Settings > Account Settings.
Scroll down to the bottom of the screen, and you will see options for how to remove business account from Pinterest.
Tapping Deactivate Account will hide your Pins and profile. Deactivating Pinterest account will also remove any links connected to other social media platforms. You can reactivate your Pinterest business account again at any time by just logging back in.
Hitting Close Account will delete all your Pinterest account data, Boards and Pins permanently – you won’t be able to get them back. Tapping close account will send you an email with the final confirmation to delete your account.
Are you wondering what is Clubhouse? Why is popular? And how to use it?
Don’t worry, you are not alone.
What is Clubhouse?
Clubhouse is a voice based social networking app, where users can interact with other users in audio only chat rooms. The invite based and audio-only platform ‘Clubhouse’ has become so popular among people across globe even though it was launched recently.
Why Clubhouse is so popular?
Clubhouse has accomplished tremendous growth and people are very curious to know more about the app because of famous personalities like Tesla CEO Elon Musk and Facebook Founder – Mark Zuckerberg started talking about it.
How to join Clubhouse?
It is an invite only, so anyone who wants to join has to be brought in by someone who already has an account in the app. Users can download the app from Apple and Google play store, create an account, and update your name on a waiting list, but then you have to wait until you get invite.
Does Clubhouse available on iOS and Android app?
Initially clubhouse app has been available only in iOS app, now it is available in Android app too. Downloads of the Android app crossed 1 million in less than two weeks.
How does Clubhouse work?
Clubhouse lets you create and join “rooms” – where you can talk with others in a conference call. Users can’t share pictures, videos, or even text like other social networking platforms. All you can do is talk. Users can join and leave the chat room at any time. When you open the Clubhouse app, you will see a list of “Virtual rooms” as well as a list of who’s in each room.
Users can join the virtual room by clicking on it, they are all open for you to jump in. Users can join each room as an audience member. If user want to talk in a room, he/she need to “raise hand”, and then the speakers can grant permission to talk. Clubhouse rooms are often used by experts, celebrities, venture capitalists, journalists, and so on. You can also create a virtual room of your own in the app.
When did Clubhouse launch?
Clubhouse launched in March 2020 during Covid times in US by Paul Davidson.
Can anyone join Clubhouse?
Clubhouse is an invite only app, so without invite, users can’t join the clubhouse.
How many people use Clubhouse?
According to CNBC, Clubhouse currently has more than 10 million weekly active users and more than 300,000 rooms are created each day.
in December 2020, Clubhouse has 600,000 users according to The New York times. Now it has 10 million weekly active users.
How to use the Clubhouse app, create an account and other details?
Step 1: Clubhouse is an invite only app so you need to get an invite to join the room. The users are required to register for an account on the Clubhouse application. Users can make a basic profile by updating their contact details like any other social networking apps.
Step 2: The users need to add an email address, upload a photograph, username and password at the time of registration.
Step 3: Once users have completed the registration in the app, they can select from the topics in which they are interested the most.
Step 4: Users can change their profile picture, add a description, and update details of their hobbies, interests, and their workplace. Users can also complete their profile by linking it to Twitter and Instagram account.
Step 5: After completing the above steps, the users can now scroll through various discussions and find other users, clubs and rooms in the app.
Step 6: Next step is identifying and joining a room where there are groups of people interested in the same topic. In order to find a club, users can go through the explore tab or can search in the search bar, select a club and search for a topic. In case users want to join a club, then after going through its profile page, they can click on the ‘Follow’ option. Users will be notified when the admin launches a room in the app.
Step 7: Users can also start joining clubs after hosting discussions or rooms at Clubhouse.
Step 8: If a user wants to join a virtual chatroom, he/she has to tap on it and start listening. Once a user joins a room, he/she will be automatically muted as a listener by default.
Step 9: If a user wants to talk something, he/she can raise the hand following which the moderator will be notified. Once the moderator grant permission, a user can be unmuted and start speaking.
Step 10: If a user wants any of their friends/colleagues to join the chat room, he/she can press ‘+’ button in the lower navigation of a room to select and add followers.
Step 11: Users also have the option to leave the room by just clicking on the option ‘Leave’. Users can also see the upcoming room suggestions option by checking the calendar icon on the app.
Step 12: Users can invite their friends to Clubhouse by clicking on the invitation-like icon. Once a user invites someone, he/she will receive a message to join the Clubhouse app.
Twitter Spaces is a new feature added in Twitter to have live audio conversations with your audience on the Twitter platform which is similar to Clubhouse.
Twitter Spaces provides opportunity for users to host and participate in live audio conversations, hosted within “Spaces” on Twitter platform.
How Twitter Spaces Work?
Twitter Spaces is available for both iOS and Android users, when someone you follow starts or speaks in a Space, it will display at the top of your timeline as a purple blink for as long as it’s live. When you join a Space as a listener, you can respond to what you hear with emojis, check out any pinned Tweets, follow along with captions, Tweet or DM the Space, or request to speak.
How to create a Twitter Space?
Accounts with more than 600 followers on Twitter can host a space, Twitter Space are public so anyone can join the space as a Listener.
You can create Twitter Space in two ways:
Long press on Compose and then tap the new Spaces icon on the left.
Or, click on your profile image in Fleets, scroll to the right, and click Spaces.
When you join a Space on Twitter, your mic is muted by default.
There are a few actions you can take after joining a Space
1.change your settings (such as turning on captions and sound effects), 2.request to be a speaker, 3.check out the list of speakers and listeners, 4.send emoji reactions, 5.share tweets, 6.and share the Space.
How can you invite people to join a Twitter Space?
You can invite people to join a Space by sending an invite via DM, Tweeting the link out to your Twitter Home timeline, or copying the invite link to send it out to your audience via WhatsApp, email, and on other Social Media channels.
Who can join my Twitter Space?
Twitter Spaces are public and available for anyone to join any Space as a Listener. If you create a Space or are a Speaker in any Space, your followers will see it at the top of their timeline, in their Fleets. People who don’t follow you on Twitter can also join your space as a listener.
Who can speak in your Twitter Space?
Only people you invite to speak can speak in your Twitter Space by default. You can also modify the speaker permissions by adjusting the settings.
You can select from below three options for speakers.
1. Everyone
2. Only people you invite to speak
3. People you follow
Can you schedule a Twitter Space?
Yes, host can schedule a Twitter Space up to 14 days in advance. When you open your Twitter Spaces click Schedule for later and pick the date and time you would like to schedule your Space to go live.
Who can use Twitter Spaces?
Anyone using Twitter’s iOS app or Android app can use a Space, but only Twitter account with more than 600 followers can host Spaces.
What controls do you have over your Twitter Space?
The Host of a Space has control like who can be the speaker. Hosts can mute any Speaker, but it is up to the speakers to unmute themselves. Hosts/admins can also remove, report, and block speakers or listeners in the Space.
Who can end a Twitter Space?
Only hosts can end a Twitter Space, he/she can end a space by clicking leave in the top right of the space. After host ends the Twitter Space it will not be available to any other users.
How to join a Space on Twitter?
Anyone using Twitter on iOS or Android device can join a Twitter Space as a listener.
There are 2 ways to join a Twitter Space:
Click a purple circle around a host’s photo at the top of your timeline (same as viewing Fleets), or
Click a purple Spaces box within a tweet. To join a Space it must be live, you can’t join a Space after it has ended.
How many speakers can speak in a Space?
Up to 11 speakers (including the host) can speak at same time.
How can you block someone in a Space?
While in a Space, click on the account’s avatar to pull up the option menu. Click Block. If you block someone in space it will also block the account on Twitter.
Twitter has over 500 million monthly active users and 145 million daily users worldwide. 63 percentage of users are between the age group 35 and 65 across globe. (Source – backlinko).
65.8 percentage of US companies with 100+ employees use twitter for marketing according to a research by eMarketer.
Twitter is an excellent tool to boost awareness about your business, engage with customers and increase sales.
How to Setup/Create a Business Account on Twitter
1.Create an account
Go to the Twitter homepage and select “sign up” to create an account. You will be instructed to create a username and Twitter handle, using your business email and a phone number, and provide your date of birth details to confirm that you meet the age requirements to use the Twitter platform. Since is a business account please use your company logo/company name as your username and Twitter handle that clearly represents your business, user named can be changed later if needed.
2.Verify your Twitter account
Once you finish the first the first step, Twitter will send you a verification code to the email id/phone number you shared. Enter the code in the provided space and click next to proceed further.
3.Create a password
Enter a unique password and make sure that this password is hard to guess and not in use for any of your other accounts. To create a password, use a combination of letters, numbers and special characters to make it unique and complex.
4.Complete your profile
Complete your Twitter profile by filling out the below information.
Upload a profile picture. It is recommended to use your company’s logo as your profile picture for business account so your customers can easily recognize you when they are online. The recommended size for the profile picture is approximately 400 by 400 pixels.
Write a bio. Write a short description about your business within 160-character space. Try to include one or two hashtags that are relevant to your business.
Choose your interests. You can choose your areas of interest from the list of categories so Twitter can recommend like-minded users for you to follow. Choose categories which is most relevant to your business. This step is not mandatory, but it will be helpful to select areas of interest related to your business.
Select users to follow from Twitter suggestions. Twitter recommends list of popular accounts for you to follow. You can select and follow the accounts which is relevant to your business. You can also skip this step if you don’t want to follow such accounts.
Receive notifications. Turn on notifications to receive alerts from Twitter, as this is the best way for you to act and respond to others quickly as your Twitter presence grows.
5.Upload your cover photo and other business information.
Create a cover photo. The recommended dimensions for your cover photo is1500 by 500 pixels. Upload a photo or custom image that represents your business. Cover photo can be a photo or illustration, your tagline, or other branded imagery.
Add your location. Select “edit profile” on your main profile and add company location profile. Please add your company headquarters if your company has multiple branches.
Add a link to your website. Add a link to your company website so you can direct your followers to visit your website.
How to grow a Business Twitter Account
Let’s check out top 10 Twitter marketing tips to grow your Twitter business account below.
1.Promote your Twitter Business account
Market your Twitter Business account on other Social Media channels like Facebook, Instagram, LinkedIn, YouTube and etc…
Encourage your employees to follow your Twitter business account and ask them to like, comment, and share your tweets to increase the engagement.
Add your Twitter business handle on your company website so your website visitors can follow your twitter page.
Link your twitter handle in your email newsletter so your customers and prospects can start following your twitter page
2.Tweet frequently
Maintain a content calendar and tweet constantly on your business account to increase your engagement and to grow your followers.
3.Engage
One of the key advantages of Twitter is engaging with your prospects, customers and other users in the platform. The more you are active on Twitter the chances are higher to grow your followers on the platform.
4.Identify the right time to post
Do a research and understand at what time your audience is available online on the platform and publish Tweets at that specific time to boost your engagements.
5.Advertise on Twitter
If you have a marketing budget for paid advertising, utilize Twitter Ads to promote your account to grow your followers.
6.Competitor Analysis
Analyse your competitors Twitter business account and you can start improving your business account based on your competitor analysis. Do research and identify what is working for your competitor and create similar type of content and post it on your Twitter account to increase engagement and grow your followers.
7.Measure your Twitter Analytics
Check your Twitter Analytics frequently to improve your Twitter marketing strategy. Measure post metrics to understand which Tweet engaged with most of your followers, and see which content didn’t do well. Manage your content calendar accordingly.
8.Utilise Hashtags
Hashtags are an excellent way to boost the visibility of your content beyond your own followers. You can also create your own hashtags to gain attraction to your brand or events you are holding. Do a proper research and start using hashtags which is relevant to your industry.
9.Collaborate with Influencers
Work with influencers to promote your product/service to reach wider audience. Influencers are the people who have more no of followers on their Social Media accounts. They can recommend about product/service to their followers which will increase your sales numbers.
10.Use Twitter Spaces
Twitter spaces is a new way to have live audio conversations on Twitter platform with your audience. Spaces are public so anyone can join the conversation as a listener even if they don’t follow your twitter account. Twitter account with more than 600 followers can utilize this option. Space is available in both iOS and Android version.
Instagram has grown from just a photo sharing app to a hub of business activity in just over 10 years of time. 90% of the 1 billion users in Instagram at least follow one business.
How to create Instagram page?
To utilize full advantage of Instagram Business account you need to have a Facebook business page. If you don’t have a Facebook business page yet, please create one now.
Are you wondering how to create an Instagram Business account? don’t worry you are not alone.
12 steps to successfully create your Instagram Business Account
Let’s check out the 12 steps to create an Instagram business account below.
1. Install the Instagram app
2. Create an Instagram account
3. Update Profile basics & choose a username
4. Connect with Facebook friends
5. Upload your profile picture
6. Complete your profile
7. Create a new business page
8. Publish Content
9. Write compelling captions and use hashtags
10. Follow people and engage
11. Promote your Instagram Business Account
12. Competitor Analysis
1. Install the Instagram app
The first step is to download and install the Instagram app from your iOS, Android or Windows play store on your mobile. Unlike other social media platforms, publishing content on Instagram can only be done using the mobile app.
2. Create an Instagram account
You can create an Instagram account in one of two ways:
Option 1: Sign up with your phone number or email address, and then enter a username.
Option 2: You can also create an Instagram account using your Facebook account details.
If you already have an account? Just sign in to Instagram account, and go straight to your profile page.
3. Update Profile basics & choose a username
Next, you need to create a username and password for your Instagram account. Since we are setting up Instagram account for a company, the username should be the company’s name, so your customers can easily find you.
Instagram will automatically generate a username for your account based on your company name. This can easily be changed as you go through these instructions.
4. Connect with Facebook friends
Instagram offers you an amazing opportunity to connect with your Facebook friends, you can invite your Facebook friends and you can also add people from Instagram using their Instagram handles to follow your account.
5. Upload your profile picture
The best profile picture for your business account is to upload your company’s logo as your profile picture so that your customers can easily recognize you. Since it is a business account, please avoid the selfies or group pics as a profile picture.
6. Complete your profile
Complete your bio and contact information fields by entering valued information of your business. Please copy and paste your company website URL in the URL section in your profile it is the only clickable link where you can direct your followers to your website.
Briefly summarize in the bio section about what your company does and where your company is located and add your business email address and phone number so your followers can reach out to you if they need your product or service.
To edit your profile, click on the profile button on the bottom right to see your account, then hit on the “Edit Your Profile” button. This is where you complete your profile information.
7. Create a new business page
You need to Link your Facebook business page to access the Instagram business tools. If you are not aware Instagram was acquired by Facebook since the acquisition you need to have a Facebook business page to access Instagram business tools.
When you get the option to select a page, tap “Create one” at the bottom of the screen.
Enter a title for your page, and select the category that best describes your business. Some options include:
Books and magazines
Brands and products
Music
Sports
Event sources
Local businesses
Websites and blogs
Select a subcategory to help your audience find your page in Instagram searches.
8. Publish Content
Publish different types of content likes images, videos, reels and IGTV on your account to attract more followers and reach wider audience.
9. Write compelling captions and use hashtags
Write compelling captions and use appropriate hashtags while posting content on your Instagram account to attract your prospects and customers. Research hashtags which are relevant to your business and start utilizing to engage more followers.
10. Follow people and engage
Follow people on Instagram to grow your followers by using their Instagram handles from your contacts and you can also follow your Facebook friends. Instagram will display all of your friends on Instagram that are in your contacts list.
Please use these methods and Instagram will connect to Facebook and your address book. If you’ve got past clients and connections stored on your phone, you’ll be able to see their accounts on Instagram and you can invite to follow you.
Start following other popular Instagram accounts which is relevant to your business and start commenting and engaging with their posts. This is how you attract your audience to start following you.
On your notifications page you can check who has liked your content, started following you, commented on your post, or mentioned you in a post.
11. Promote your Instagram Business Account
Promote your Instagram business account on different social media channels like YouTube, Twitter, Instagram, and etc to attract more followers and to reach wider audience.
12. Competitor Analysis
Analyse your competitors Instagram page and you can improve your Instagram business account based on your competitor analysis. Identify what is working for your competitor and create similar type of content and post it on your Instagram page to grow your followers and increase engagement.
Top 6 Benefits of Instagram Business Account
1.Schedule posts
Instagram business accounts can plan and schedule posts in advance with the use of third-party apps like Hootsuite.
2. Access to your Instagram insights
You can measure your profile views, reach of your post, impressions and clicks, plus demographic and activity information about your audience using Instagram Insights.
3.Create a shop on Instagram
Instagram Shops are a newer offering from Instagram, and this feature is available only for Business or Creator accounts.
You can upload a product catalogue, tag your items, and even process sales directly in the app using Instagram Shops.
4. Instagram Ads
Instagram Business accounts have access to Instagram’s paid advertising services. You can setup ads to promote your content to reach wider audience across globe. It also helps in driving traffic to your website, boost brand awareness and build your brand.
5. Add link to your stories
Instagram business accounts with more than 10.000 followers can add link to their Instagram stories to drive traffic to their website, ecommerce site, YouTube channel and etc…,
6. Upgraded bio
Instagram Business account profiles is slightly upgraded from a standard personal profile. Business accounts have the chance to add their industry label if they select (like “Foot wear Brand” or “Makeup Artist”).
Enter the company details in the form. A page preview appears how it looks as you keep adding content. Copy and paste your website URL to direct your followers to your website. Enter your business name as your username to make it easy for your customers to find your page.
Next, upload your company logo and add your company tagline. This step is optional, we recommend you to add your company logo and company logo in your LinkedIn company page. According to LinkedIn, companies with logos drive six times more visits.
Complete your LinkedIn Page information from basic to advanced level by adding more details. This provides your followers with more information about your business and improves your company ranking in Google and LinkedIn search results. According to a research, LinkedIn fully completed business pages get 30% more views than others.
To add information, select the pencil icon on your business page profile under your company name.
Company description: Enter a short description about your company by adding your vision, mission, values, and provide a description of your products and services in three to four short paragraphs. Add keywords while writing description about your company it makes SEO friendly and your page will rank on top of the LinkedIn search results while your customers search for it.
Location: Enter your office locations for your customers to know where your company is located. If you are a global brand and have multiple offices across globe you can add several addresses by selecting +Add Location.
Hashtags: Three hashtags can be added to your LinkedIn company page to make your company page more searchable. Select hashtags that are relevant to your industry and that best suit your business.
Cover photo: Cover photo is the background photo for your LinkedIn business page. Select an image that showcases your business. Avoid images that are too busy or cluttered. Recommended image size for LinkedIn business page is 1584 (width) x 396 (height) pixels.
Custom button: Add a button to your LinkedIn business page to encourage to take action for your followers. Visit website, contact us, learn more, register, and sign up are the several options available. Make sure to add the appropriate URL so followers who click the button land on the correct page.
Manage language: If you are a global brand and target multilingual audience, you can add your name, tagline, and description in over 20 different languages to attract followers across globe.
3. Promote your LinkedIn business page
Promote your LinkedIn business page in other social media channels like Facebook, Twitter, Instagram, YouTube and etc…,
Encourage you employees to follow your business page by sending a companywide email with the news. Educate your employees on how they can follow the LinkedIn company page and make sure to add the company name in their LinkedIn profiles.
Promote your page with your existing customers and ask the follow your page and encourage them to share your company page with their LinkedIn network to attract more followers. In your company newsletter and in your website add a link to your LinkedIn business page.
LinkedIn page admins can also invite their connections from their LinkedIn personal account to follow the business page. Just click the Admin Tools dropdown in the upper right corner of your business page and select Invite Connections.
4. Add LinkedIn buttons
Add social media links to the header or footer of your company website or in email newsletter so it’s easy for your customers or potential prospects to find your LinkedIn Page.
5. Create a LinkedIn marketing strategy
Once your LinkedIn Company Page is ready it’s time to work on your LinkedIn marketing strategy to attract more followers and grow your page.
Determine what goals you would like to accomplish on LinkedIn? Would you use LinkedIn business page for talent hiring, social selling, connecting with customers, networking with prospects, generating leads or all of the above? Should your LinkedIn marketing budget include ads?
Check out your competitors LinkedIn business page and see how they use the platform, identify what works for them and try to come with a similar strategy to attract more followers.
Top 7 LinkedIn marketing tips to grow your LinkedIn Company page
Let’s check out top 7 LinkedIn marketing tips to grow your LinkedIn Business page below.
1. Experiment with different types of content
Generally, posts with photos and videos perform better across social media platforms. The same works for LinkedIn as well.
Posts with images receive 98% more comments than those without according to LinkedIn. Custom collages post which includes 3-4 images in one post perform well for business pages as per LinkedIn.
You can also upload different types of contents like PDFs, PowerPoint, or SlideShare presentations to attract your audience.
According to LinkedIn, video content has five times more engagement on LinkedIn than any other content type. Benefit of using LinkedIn native video is that it auto-plays when someone scrolls through the video. As a result, it does an excellent job at attracting your audience attention.
2. Identify the right time to post
It is essential to post consistently to build an audience on LinkedIn. According to LinkedIn companies that post once a month drive followers six times faster than those that don’t. Brands that publish post weekly see two times the engagement and company that post once a day gain even more traction.
According to research done by Hootsuite the best times to publish post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST.
The best day for B2B brands is Wednesday. For B2C brands, Mondays and Wednesday are best.
4. Go Live on LinkedIn
LinkedIn Live is the only format which is more engaging than any other content format on LinkedIn. Live broadcasts perform 24 times more engagement that a pre-taped video does.
Promote on other marketing channels before hosting a LinkedIn live to attract more audience. Spread the word across all your audience touchpoints.
5. Create a Showcase Page
Create a LinkedIn Showcase Page to engage a specific target community. These pages help you to attract your target audience in an alternate way to follow you, even if they don’t follow your business page.
For example, HubSpot has two showcase pages for its different products and communities.
6. Measure your LinkedIn Page Analytics
Check LinkedIn Analytics frequently to improve your LinkedIn marketing strategy. Measure post metrics to understand which content engaged with most of your audience, and see which content didn’t do well. Manage your content calendar accordingly.
From the LinkedIn company page analytics dashboard, you can also monitor how people find your page and with what content they engage with mostly. Compare how many page views your business page get per month, and if you have a Showcase Page, see how much traction it’s getting. Visitor demographics gives you a glimpse of who’s interested in your company.
7. Target the right audience
The most important LinkedIn marketing tools is its organic targeting option for posts. LinkedIn business page admins can target posts based on target customers profile data, including organization size, industry, job, seniority, geography, and language preference.
Creating Facebook Business Page is essential for any business and it makes it easier for your target audience to discover and interact with your brand online.
How to setup a Facebook business page 2022?
Follow the below 12 steps to create your Facebook page for business.
Sign up for a Facebook business page
Tap to select a category
Enter your Business or Brand information
Upload your profile picture
Upload Cover Photo
Create your username
Enter your business details
Invite Friends to Like Your Business Page
Add a Button to Your Business Page
Tell your Brand’s story
Publish your first post
Be Active
1. Sign up for a Facebook business page
To create a Facebook page for your business first you need to log into your personal Facebook account and then you can sign up for your Facebook business page. Your personal Facebook account information will not be visible to your followers on your business page.
2. Tap to select a category
There are two different type of pages “Business/Brand” or “Community/Public figure”. available in Facebook. Select the type of page which you want to create. In this blog, let’s assume you are creating a page for a business or brand, so click the Get Started button for that option.
To select category, enter a word or two in the category box that describes your brand/business and Facebook will suggest some options for you to choose. Select the category which is relevant to your business and your customers are most likely to recognize when they think about your brand.
After selecting your category, you need to enter further details, like your address and phone number. The address and phone number are not mandatory but we recommend you to enter the address of your business and phone number so your customers can reach out to you.
4. Upload your profile picture
Next, select a photo to upload as your business page profile picture. Your profile picture makes a first impression about your brand when a user visits your business page. Brands commonly use their company logo as their profile picture, if you like to use any other photos, ensure the photos you select align with your brand and are easily resonates with your brand.
Facebook profile picture displays at 170 x 170 pixels on desktop version and 128 x 128 pixels on mobile version.
After selecting a great photo, click Upload Profile Picture.
Now it’s time to select your cover image, the most important image on your Facebook business page. cover photo is the background image that displays on your Facebook Business Page, similar to your personal Facebook account.
The cover photo for your Facebook business page should be at least 400 pixels wide and 150 pixels tall.
After selecting an appropriate image, click Upload a Cover Photo.
Your username, also called your vanity URL, this is how your followers can find you on Facebook.
Your username can be up to 50 characters long, it should be easy to type and remember for your followers.
7. Enter your business details
It is essential to enter information in all of the fields in your Facebook Page’s About section right from the top to bottom. Click Edit Page Info in the top menu of your business page to fill out the necessary information.
Description
This is a short description that displays in search results. Write a short description about your brand, maximum 255 characters allowed to write description.
Categories
Select all the additional categories which is relevant to your business here to make sure Facebook shows your business page to all the right users.
Contact
Enter all the contact details you want to make public to your followers, like your business phone number, website, and email.
Business Location
Enter the location of your business. if your followers would like to visit your office in person and ensure that your business location marked correctly on the map. You can also add details about your service area, so your customers aware, for example, which neighborhoods you deliver to.
Business Hours
If your business is open to the public during specific hours, enter your office hours here. This information will appear in search results.
Tap Save Changes under each section to save your changes as you go.
8. Invite Friends to Like Your Business Page
Facebook will indicate you to invite your current Facebook friends from your personal account to like your new Facebook business page. Your Facebook friends can add value to your new Facebook Business Page by liking your page and sharing your page to their network to reach wider audience. It is recommended to invite your friends to like your new business page.
9. Add a Button to Your Business Page
After you enter all of your essential information into your Facebook business page, you should add a button to your business page, which will appear in the top right-hand of your business page below your cover photo. This button acts as your Facebook page’s call-to-action (CTA) and is free to use. Adding a relevant CTA to your business page allows you generate leads, drive traffic to your website and close more sales. Book with You, Contact You, Learn More, Shop, or Download are the different types of buttons available.
10. Tell your Brand’s story
There’s a section of your Facebook business page where you can write a longer description of your business.
In this section, you can write a detailed description of what your business offers to your customers and why they should Like or follow your brand.
11. Publish your first post
Create and publish relevant content on your business page to reach wider audience and attract more followers.
You could also create different type of posts like an event or product offer or you can go live by just selecting one of the options in the Create box at the top of your page.
Ensure that your post offers great value for your audience when they visit at your Facebook page and start following your brand.
12. Be Active
You need to be active on Facebook in order to promote your business page and grow an audience. For example, you need to be frequent in posting on your business page and you will also want to actively participate in relevant groups where your target audience is likely spending their time.
LinkedIn is a leading social media platform for professionals to network, share ideas, engage and grow together. LinkedIn is an excellent tool for your marketing and sales professionals to generate leads across globe.
Are you wondering how to generate lead from LinkedIn?
You are not alone…
Top ten effective ways to generate leads from LinkedIn
Let’s check out the top ten effective ways to generate leads from LinkedIn below.
1. LinkedIn is about Networking
2. Join relevant LinkedIn groups
3. Utilize LinkedIn Sales Navigator
4. LinkedIn Ads
5. Create a LinkedIn Page for your business
6. Ensure your Sales and Marketing executives have a compelling LinkedIn presence.
7. Publish relevant content and updates.
8. Consistency is the key
9. Appreciate the accomplishments of others
10. Write a recommendation
1. LinkedIn is about Networking
LinkedIn is all about networking, and you should start networking with your potential prospects and customers to generate leads from across globe. Networking on LinkedIn is the best way and cost-effective method to generate leads and it is my personal favorite.
When you connect with new prospect via LinkedIn, you are using warm approach rather than a cold outreach. This means that you already know a something about your prospect and can immediately make propositions that relate to their interests, providing value to them off the bat.
Network with your existing customers and clients on LinkedIn and learn who their connections are, as they may be a potential prospect to you as well. If you have relationships with existing customers you connect with, request for referrals, references, and learn how to get in contact with a connection they have that matches your customer profile.
As LinkedIn is a professional network, such requests are less pushy and spammy, than cold calling someone after finding their number online. Prospects can receive your request to connect, browse your LinkedIn profile, check your shared connection and understand what you do as a guarantee of trust.
2. Join relevant LinkedIn groups
LinkedIn is a social networking platform like any other social media platform available in the market. You can create groups in LinkedIn which is relevant to your industry and encourage your prospects and customers to join the group. You should also join other LinkedIn groups which is relevant to your industry and try to engage with other professionals on the group.
You can post interesting content and updates to encourage discussions about relevant topics or simply publish about the services you offer. Your potential customers can see what you share and begin to recognize you as a source of valuable information by reading your content on the groups.
You can also use LinkedIn groups to learn more about your potential prospects and customers. If members are active on the groups, understand from what they share and discover common industry pain points and learn how your prospects want these challenges addressed. Utilize this information to your lead generation advantage, and create highly targeted customized pitch when you reach out to your potential prospects addressing their pain points.
3. Utilize LinkedIn Sales Navigator
LinkedIn Sales Navigator is described as the best version of LinkedIn for sales professionals by top marketers and sales people around the world to build relationship with key decision makers and to generate lead. It is paid tool of LinkedIn and allows marketing and sales teams to engage with prospects and customers within the LinkedIn platform.
4. LinkedIn Ads
If you have a good marketing budget you can also use LinkedIn Ads to generate leads across globe. Using LinkedIn Ads, you can easily reach out to your target audience via sponsored InMail’s and text ads.
5. Create a LinkedIn Page for your business
Create a strong LinkedIn page for your business. Encourage your employees, customers and potential prospects to follow your business page to grow your page followers and increase wider audience.
Make sure your business page is active, by posting quality content and make contributions to conversations already happening on LinkedIn to attract more followers.
6. Ensure your Sales and Marketing executives have a compelling LinkedIn presence.
The essential part is to ensure that your executives have a compelling LinkedIn presence. Encourage your executives to share content about your company’s product or services on their LinkedIn profile. Ask them to join the LinkedIn groups relevant to your industry and let them share your company’s content on those groups to attract your potential prospects.
7. Publish relevant content and updates.
To ensure your LinkedIn page and profile are strong, consider posting various content types like image, text and videos. Publishing industry-relevant content can help you position yourself as a Thought Leader and establish relevance and add value with your potential prospects and customers.
When you are recognized as a Thought Leader you will begin to develop connections with like-minded professionals that fit your ideal customer profile. If you post often in LinkedIn, you will become a regular on their feed, and familiarity makes it easier to initiate further discussions with your potential prospects.
If you ensure that the connections you have on LinkedIn are professionals within your industry, they can expose you to new audiences with the content you post. When your connections engage with your post by liking your post/commenting on your post that you have created, it will show up on their feed which may attract a new prospect. This prospect will see that your shared connection has liked your post, guarantee for your credibility and authority, and possibly tempting them to send a connection request.
Follow your LinkedIn page analytics to figure out what resonates with your potential prospects and customers and try to create content accordingly to generate more leads.
8. Consistency is the key
The more content you publish on LinkedIn, the more opportunities you have to be shared and discovered in LinkedIn among your potential prospects and customers.
If your posts are shared on a consistent basis and picking up good engagement, LinkedIn algorithm will likely to show your posts near the top of your followers’ feeds.
Do research and understand when your target audience are available online on LinkedIn and publish content at that time to increase engagement.
9. Appreciate the accomplishments of others
When you come across a news story or post on LinkedIn that offers great news about your customer or prospect, or any other key contact, share the news and appreciate the key person in the comment section.
10. Write a recommendation
Spend some time and start writing recommendations for your customers, potential prospects and key contacts. Once your LinkedIn contact approves the text, the recommendation will show up on his/her LinkedIn profile.
This will align you with your prospects and customers, serve as a permanent top-of-mind promotional piece for you and your business. It shows your LinkedIn network that you two works together, and make it much more likely that your contact will look forward a way to return the favor. That could be a referral or a recommendation either way it is beneficial for you.
